Digital Marketing...
Follow
Find
56.5K views | +0 today
Digital Marketing & Communications
Marketing and Communications for the 21st Century
Curated by Alex Butler
Your new post is loading...
Your new post is loading...
Scooped by Alex Butler
Scoop.it!

The Power of foursquare: 7 Innovative Ways to Get Your Customers to...

Some of the key take outs from above and brilliant presentation about Foursquare are: 40% of Screenagers are checking in to location based services like Foursquare.

And these screenagers are most like to share that check-ins to Facebook and Twitter. So make sure to activate your team of micro marketing managers. Let them be your ambassadors.

More and more consumers spend time on their mobile device. This second screen is even making old broadcast media like TV interactive nowadays.

Foursquare is also a powerful recommendation engine. People that use it will visit the places that are well recommended by their friends and peers. So the customer purchase decision in the brick world (Retail), is more often influenced on a mobile device.

Would you rather visit a club, bar or store with many great reviews or the one with no or poor reviews?

By giving incentives and specials on Foursquare, brands, retail outlets and local stores can create buzz, increase store traffic and revenues.

See also above PowerPoint for further learnings. Two thumbs up for creator Carmine Gallo.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Our Mobile Planet

Our Mobile Planet | Digital Marketing & Communications | Scoop.it
Our Mobile Planet provides insights into smartphone usage and mobile attitudes. Use it to create custom charts that will deepen your understanding of the mobile consumer and support data driven decisions in your mobile strategy.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Logic+Emotion: The Science Behind Making Your Posts Shareable

Logic+Emotion: The Science Behind Making Your Posts Shareable | Digital Marketing & Communications | Scoop.it
This blog post was written by Marcus Taylor, co-author of the book Get Noticed and head of social media at SEOptimise. You can follow Marcus on Twitter here. I’ve always been fascinated watching what content gets shared by the masses...
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

How Gamification Can Make News Sites More Engaging

How Gamification Can Make News Sites More Engaging | Digital Marketing & Communications | Scoop.it
Game mechanics are transforming online news content into an engaging, social and fun activity. Here's how you can use it and why it works.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Information Needs and Why Content-Driven Community Strategies Are Flawed - The Online Community Guide

Information Needs and Why Content-Driven Community Strategies Are Flawed - The Online Community Guide | Digital Marketing & Communications | Scoop.it
Two weeks ago, I met with an organization looking to build a community for entrepreneurs. Their plan was to create great content to attract people to visit the site and then include forums and other community elements.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

How mobile is forcing us to change the way we measure the Internet

How mobile is forcing us to change the way we measure the Internet | Digital Marketing & Communications | Scoop.it
It is a metric that is well used across the world in research, analysis and reporting but it is time that the technology world stopped leaning so heavily on Internet penetration. The ...
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Social media glossary

Social media glossary | Digital Marketing & Communications | Scoop.it
A comprehensive guide to terms you may encounter in social media.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

You Suck At PowerPoint! by @jessedee

It's not the program that sucks, it's you.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

The Social Media Assessment

The Social Media Assessment | Digital Marketing & Communications | Scoop.it
If you’re a member of the team, or perhaps the person who handles your organization’s social media profiles, I’d bet that your morning looks a little something like so: Check ...
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

5 Top Tips For Successful Social Media Marketing | Social Media Today

5 Top Tips For Successful Social Media Marketing | Social Media Today | Digital Marketing & Communications | Scoop.it
When it comes to a successful social media campaign, the key is to make sure fans, followers and connections aren’t just reading, but engaging in what you have to say.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

The Value of Data Visualization

One of the first questions that people ask when we discuss our social media services is “why should we use infographics?” As our partners at Column Five Media say, “Data Visualization communicates information to a large audience. Knowledge is power, but how do we make knowledge powerful?”

Their answer (and we agree) is through data visualizations.

More and more people every day are starting to learn what infographics are. They have likely seen at least one motion graphic that works magic through movement and visual interaction. Still, what does it all mean and how does it work?

Here’s a quick view of the answer:
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

10 Things You Should Include in a Social Media Plan | Social Media Today

10 Things You Should Include in a Social Media Plan | Social Media Today | Digital Marketing & Communications | Scoop.it
While the 4 Ps of marketing are still relevant, it’s the 7 Ps that are most applicable to modern day marketing. Proper Planning and Preparation Prevents Piss Poor Performance. This is especially true for social media planning, where all too often the plan revolves around a murky set of objectives and a band of interns.
When done right though, a social media plan for marketing, recruiting, or customer service is a thing of beauty. Having completed a handful of these plans on behalf of clients in the past few months, here are the 10 components that belong in your social media plan, regardless of organization type, size, and structure.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Get stuck into digital – the right way! - FEATURE - General articles - Marketing and Communications - PMLiVE

Get stuck into digital – the right way! - FEATURE - General articles - Marketing and Communications - PMLiVE | Digital Marketing & Communications | Scoop.it
How to execute digital: First in a new series from Faisal Ahmed, part of the start-up team at Amazon and once responsible for digital strategies at 90 football clubs, explaining the practical steps on how pharma can use digital technology.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Winning The SEO Battle Through Content Curation - Forbes

Winning The SEO Battle Through Content Curation - Forbes | Digital Marketing & Communications | Scoop.it
The battle for top billing on the search results page is fierce – and sites with fresh, relevant content are the ones that come out on top. Sounds like an easy formula, but maintaining SEO performance is often easier said than done. As any marketer will tell you, continuously creating, publishing and promoting original content is no small task. That is why many are turning to content curation tools that help find, organize and share content online to ensure that their site is constantly delivering updated, highly topical, keyword-rich content – making it a natural winner in the battle of Search Engine Optimization.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Why do you read Playboy magazine?

Why do you read Playboy magazine? | Digital Marketing & Communications | Scoop.it
For the articles right?

The reason why it’s almost politically correct to buy the magazine is because the articles are often really good. Playboy offers buyers a way to defend their purchase and I’m sure that’s part of its success.

But who is kidding who? Without those nude photos it simply wouldn’t sell as well.

The magazine is a nice balance between photos (low level entertainment) and articles (high level entertainment) with a whole range of content in between. And it needs to be that. The articles are what gives the magazine a viable reason to exist.

So what is the lesson here? Include some naked people in your marketing brochure? Well no. But do think what the range of content is that you are providing.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Sharing a link on StumbleUpon generates 83% more ‘shares’ than Facebook – Simply Zesty - Simply Zesty

Sharing a link on StumbleUpon generates 83% more ‘shares’ than Facebook – Simply Zesty - Simply Zesty | Digital Marketing & Communications | Scoop.it
New figures released by Stumbleupon show the potential of the site to increase traffic and social activity.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Which departments are responsible for leading social media today?

Which departments are responsible for leading social media today? | Digital Marketing & Communications | Scoop.it
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Six Reasons Social Media Doesn't Work | Spin Sucks

Six Reasons Social Media Doesn't Work | Spin Sucks | Digital Marketing & Communications | Scoop.it
There are six reasons social media doesn't work, according to business leaders. They stem from fear and lack of control, but are believed to be facts.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Google Plus as a Storytelling Platform

Google Plus as a Storytelling Platform | Digital Marketing & Communications | Scoop.it

One great value of Google+ is that it makes a great platform for cultivating visibility. If your organization is hoping to “save a seat at the table” in between sales calls, one way to do this is to create compelling content that nurtures your business relationships by educating your community and by making them the hero in their own story. Said differently: If you want to nurture leads while they’re still at the wide end of the sales funnel, using Google+ is an effective addition to your content marketing strategies.

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Social Media Optimization Tips from TopRank

By you know I’m as sold as one can be on the intersection of Social Media, SEO and Content Marketing. It’s the essence of the core principles of information Discovery, Consumption and Engagement that I talk about in Optimize and at conferences like PRSA International in Orlando this week.

Information production, sharing and consumption is accelerating faster than marketers (or consumers) can keep up with. A lot of that information is user generated content from social sharing and networking sites. Internet Marketers have long been savvy about creating, optimizing and promoting content that’s findable and relevant for target audiences. Marketers aren’t the only corporate departments creating content in need of an audience though.

Public Relations, Media Relations, Corporate Communications, Investor Relations and many other groups part of corporate MarCom publish content to the web. Audiences may vary, from journalists and reporters doing story research to investors and potential business partners. Increasingly, PR departments are publishing direct to consumer news content, ala “brand as publisher”.

My presentation at PRSA International in Orlando focused on how PR practitioners can realize the emerging opportunities for shifts in consumer information trends, how PR content can be optimized and socialized, tools to scale and practical social media optimization tactics to elevate search visibility of social media and social news content. Here’s the embedded deck from Slideshare:
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

GlobalWebIndex - B2B Social Media Strategy 2011

This report utilises the five completed waves of GlobalWebIndex research covering 27 markets and 100,000 surveys to provide the most detailed overview to date.

 

Social network usage among decision makers increased from 41% to 60% from July 2009 to July 2011, while micro-blogging grew from 21% to 39% in the same period. And breaking this down from a country perspective, the results in China for social media growth is most compelling. Chinese B2B decision makers have increased their usage of social media from 31% to 60% over the past two years.
“Social media has become an essential tool for business to business marketers and in some markets participation in these platforms could be the difference between getting your foot in the door and making the sale. Our research highlights the need for B2B marketers to have a sophisticated strategy for leveraging the right platforms, empowering their staff to participate and making contact with client decision makers,” said Brett Petersen, Senior Strategy Consultant at GlobalWebIndex.

 

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results | Digital Marketing & Communications | Scoop.it
Social media measurement: how to develop a framework for tying your social media performance to your business goals so you can measure your social media results.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Customer Service in the Digital Age

Customer Service in the Digital Age | Digital Marketing & Communications | Scoop.it
Providing poor customer service has always been dangerous for brands, but thanks to social media, the game has changed.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

How To Choose Keywords

How To Choose Keywords | Digital Marketing & Communications | Scoop.it
Every day millions of searches are performed on the internet and all of those search terms are saved and provided to us to peruse at our discretion. Unfortunately, on the other hand, there are millions of searches performed every day on the internet and ALL that data is saved and provided to us to peruse at our discretion. So how can you go about tapping into this resource without getting bogged down and lost in all that information? In this guide you will find out how to choose keywords, research and test them and read the results..
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

foursquare announces social location feature called ‘Radar’ for iOS5

foursquare announces social location feature called ‘Radar’ for iOS5 | Digital Marketing & Communications | Scoop.it
The initial vision for foursquare centered around one question: can we build something to help make the world easier to use. Until now, we’ve focused around sharing what you’re doing and building expertise, with features like checking in, tips and recommendations. Today, we’re super excited by what some of iOS 5′s newest features allow us to do. Specifically, say hi to foursquare’s ‘Radar,’ a huge step in the evolution of the foursquare vision.
more...
No comment yet.