Some of the key take outs from above and brilliant presentation about Foursquare are: 40% of Screenagers are checking in to location based services like Foursquare.
And these screenagers are most like to share that check-ins to Facebook and Twitter. So make sure to activate your team of micro marketing managers. Let them be your ambassadors.
More and more consumers spend time on their mobile device. This second screen is even making old broadcast media like TV interactive nowadays.
Foursquare is also a powerful recommendation engine. People that use it will visit the places that are well recommended by their friends and peers. So the customer purchase decision in the brick world (Retail), is more often influenced on a mobile device.
Would you rather visit a club, bar or store with many great reviews or the one with no or poor reviews?
By giving incentives and specials on Foursquare, brands, retail outlets and local stores can create buzz, increase store traffic and revenues.
See also above PowerPoint for further learnings. Two thumbs up for creator Carmine Gallo.