Digital Marketing...
Follow
Find
56.8K views | +0 today
Digital Marketing & Communications
Marketing and Communications for the 21st Century
Curated by Alex Butler
Your new post is loading...
Your new post is loading...
Scooped by Alex Butler
Scoop.it!

Social media firestorms: A first responder's guide

Social media firestorms: A first responder's guide | Digital Marketing & Communications | Scoop.it
Every new technology brings with it the capacity to screw things up in an entirely new way. With social media, it's now become possible to turn what was once a verbal gaffe behind closed doors into a public peccadillo.
Social media mistakes -- a tweet published accidentally, an ungracious response to a Facebook wall post -- are bad enough in a personal context, although they can usually be straightened out. But when such things happen with a corporate Twitter account or some other branded outlet, they can be messier by orders of magnitude.
more...
No comment yet.
Rescooped by Alex Butler from Future Of Advertising
Scoop.it!

Interested? You can Follow This Topic

Interested? You can Follow This Topic | Digital Marketing & Communications | Scoop.it

All you have to do is click the 'Follow' button in the top right hand corner.

 

Any comments? I would love to get your feedback.

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Infographics for SEO

Infographics for SEO | Digital Marketing & Communications | Scoop.it
This article originally appeared on GridSix, an internet marketing training company that we support. Check out more helpful training articles there.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Digitized Decision Making and the Hidden Second Economy - Forbes

Digitized Decision Making and the Hidden Second Economy - Forbes | Digital Marketing & Communications | Scoop.it
here’s something big happening right now. I’m not referring to any of the popular technology memes per se—big data, social, cloud, mobile, augmented reality, context, post-PC devices, consumerization, 3-D printing, etc. I’m referring to something behind, and beyond, all of these technologies: the digitization of decision making. This increasing trend is creating a “second economy” underneath and alongside the physical economy we know so well, and on a revolutionary scale.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Social video: Where we’re at and where we’re going

Social video: Where we’re at and where we’re going | Digital Marketing & Communications | Scoop.it

“Video is the most social of media. It’s more personal than a static image, more persuasive than written text and more emotive than the spoken word. If the Old Spice guy in a towel taught us anything, it’s that good video content is meant to be shared.”

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Dell, Gamification Strategy: Are You Kidding? - Forbes

Dell, Gamification Strategy: Are You Kidding? - Forbes | Digital Marketing & Communications | Scoop.it
Why would one of the world's most sober businesses adopt gamification? And on the occasion when its most important clients visit?
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Fixating On Rank Can Actually Hurt Your SEO!

Fixating On Rank Can Actually Hurt Your SEO! | Digital Marketing & Communications | Scoop.it
I had a call with a potential client not that long ago and we were discussing her long term SEO goals. She told me her number one goal was to get better rankings for the broad keywords they were targeting.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Why 'Pages' on Google+ Isn't Just Another Facebook | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Why 'Pages' on Google+ Isn't Just Another Facebook | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Digital Marketing & Communications | Scoop.it
It's official: Google's answer to Facebook is finally here with the launch of Google+ Brand Profiles. There's only one major problem with that: Google+ is not Facebook. Scrawl those four words on a Post-It and stick it on your monitor or iPad until you memorize them. That's the first step toward mastering Google+ for marketing.
This may be hard to believe. Google+ has been billed as a Facebook killer, its user homepage layout borrows heavily from Facebook, and now there are free self-service branded pages for marketers similar conceptually to what Facebook introduced in November 2007 – almost four years ago to the day. Despite all of this, Google+ is different. This is largely because Facebook the company has only one eponymous flagship product, and Google the company is using Google+ as both a networking hub and a social layer across its diverse suite of digital products.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

How Much Of Social Media Can We Define As Our Own Personal Space?

How Much Of Social Media Can We Define As Our Own Personal Space? | Digital Marketing & Communications | Scoop.it
Personalisation is very much the heart of our social media experience because how we present ourselves leaves a significant impression to others about who we are, what our interests are and – perhaps most importantly – gives them a glimpse into our personality. For the most part, we tend to view our pages as our own space, and our news feeds as an extension of that space. However, where does the line between personal and public occur, and – upon answering that question – how blurred is this line?
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Brands Start To Show Signs Of Social Media Fatigue

Brands Start To Show Signs Of Social Media Fatigue | Digital Marketing & Communications | Scoop.it
Has social media fatigue hit the brands? While in no way marketing budgets have contracted, there appears to be a gradual withdrawal or slowdown by brands on social media accounts.
Everybody understands the benefits of being on social media. Companies can cut down on customer support costs by addressing customer issues directly on facebook and twitter. It is also seen that companies that have active presence on social media are more trusted by people than those that do not have accounts at all. Social media also serves as a great environment for like-minded people and customers.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Google revamps search for more recent results, affects 35% of all searches | VentureBeat

Google revamps search for more recent results, affects 35% of all searches | VentureBeat | Digital Marketing & Communications | Scoop.it
Google has tweaked its basic search algorithm to promote fresher and more relevant content, with 35 percent of searches to be affected, the company announced today.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Millenials Driving Social Media Power Shift

Millenials Driving Social Media Power Shift | Digital Marketing & Communications | Scoop.it
It’s imperative for media companies, marketing firms, content producers, advertisers, and brand managers alike to collect, filter and analyze “big data” to gain insightful knowledge to develop an understanding of Millennials’ sentiments,...
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Real bloggers and real blogs always trump Robot Armies

Real bloggers and real blogs always trump Robot Armies | Digital Marketing & Communications | Scoop.it

I get why folks have spent many millions of dollars creating a robot army of sites and links and posts that emulate a passionate blogosphere. A robot army rife with affiliate links is really much more manageable to control freaks who need to make sure they can predict ROI based on investment. This is probably the direct result of VC-funding. Those guys love seeing money in and money out. But it isn’t authentic and it isn’t real and these castles of cards are also vulnerable as we have been recently seeing as Google goes through revisions of its search algorithm, oftentimes removing or de-prioritizing entire portions of the Internet that have been produced at great expense to emulate the vigorous and organic, self-organizing, engaged citizenry.
I won’t lie to you, having hundreds of earned media mentions as the result of a very real digital PR long-tail blogger outreach to thousands of bloggers can be SEO gold. Some clients retain us yearly and we can turn those hundreds of posts to thousands of posts per year. The powerful secondary effect of the earnest PR earned-media campaign is SEO link juice, something we didn’t sort out until we were doing this for a couple of years.
Having hundreds of thousands of prepared keyword strings and copy and images and videos pointing back to our clients results in a white-hat link-farm effect, if you will, with one caveat: It is real.

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

SEO Tip: Titles matter, probably more than you think – Thumbtack Engineering

SEO Tip: Titles matter, probably more than you think – Thumbtack Engineering | Digital Marketing & Communications | Scoop.it

As a preface, I want to mention that this post is not any sort of secret formula for SEO. The only way to succeed at SEO is to deliver relevant content to a user, and if you don’t do that you are not going to succeed.

However, like most things there are always opportunities for small optimizations. As part of our culture of testing as Thumbtack, we recently decided to test an often overlooked part of a webpage and see if it would impact search traffic: the title tag. The reason we did this is because often times whatever you put in your title tag is what search engines will make the headline of your listing on a search results page. Here is what a basic result for one of our pages looks like:

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Half Of All Mobile Video Views Are On Android Phones

Half Of All Mobile Video Views Are On Android Phones | Digital Marketing & Communications | Scoop.it
Half of all mobile video views are on Android phones, at 49%, with iPad and iPhone users making up about 48% of video views combined.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

An Art Gallery, Google, and the SEO on Your Website

An Art Gallery, Google, and the SEO on Your Website | Digital Marketing & Communications | Scoop.it
Want Google to visit your site more often and rank you higher? Look no further than your local art gallery for inspiration.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Half of all social media campaigns go unnoticed, says new report

Half of all social media campaigns go unnoticed, says new report | Digital Marketing & Communications | Scoop.it
As many as half of all companies running social media marketing campaigns are seeing their messages fall upon deaf ears, according to data from the Digital Life 2012 report published ...
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

#adtech New York Keynote: Christian Oestlien on 5 Key Problems Solved with Google+ Pages

#adtech New York Keynote: Christian Oestlien on 5 Key Problems Solved with Google+ Pages | Digital Marketing & Communications | Scoop.it
The closing keynote on Wednesday at ad:tech New York was presented by Christian Oestlien the Head of Social Advertising Products at Google. The opening of Oestlien’s presentation featured an example of Google+’s new Hangout feature shot live at a Black Eyed Peas Concert. Fans were given an opportunity to interact with the music sensations in real time. Black Eyed Pea’s frontman will.i.am is noted as saying “This isn’t behind the music, this will become the music.”
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

How to create social media metrics that matter

How to create social media metrics that matter | Digital Marketing & Communications | Scoop.it
Don’t “Post” – Publish
There are two missions when running a blog and/or community: 1) attract new readers/users, and 2) make sure the existing audience comes back. The nuance between posting and publishing is the difference between simply putting up some words (i.e. posting an article name and URL) versus gaining peoples attention and getting them interested. As an old (CMO) boss of mine would always say – “words are important.”
And if we look at the missions stated above, it is more than just using compelling, engaging words. Plan how your owned media will get easily shared. Build strategy and tactics to get earned media.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Google+ Pages, 11 Tips To Get You Started

Google+ Pages, 11 Tips To Get You Started | Digital Marketing & Communications | Scoop.it
Google+ pages launched for everyone yesterday.
And there have been tons of businesses creating pages for the last 24 hours. From news to fashion to the muppets.

 

Here are 11 tips to get you started...

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Instagram’s hosting bill? About “two really nice cars per month”

Instagram’s hosting bill? About “two really nice cars per month” | Digital Marketing & Communications | Scoop.it
Today at the Future of Web Design in New York City, Instagram founder Kevin Systrom took the stage to unveil his secrets to the app's success.

Instagram launched in October 2010 ...
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

4 vital search strategies for social media marketers | Christopher S. Penn : Awaken Your Superhero

4 vital search strategies for social media marketers | Christopher S. Penn : Awaken Your Superhero | Digital Marketing & Communications | Scoop.it
Take a look at the following charts and graphs.

 

Notice something? All of the sites that strongly rely on social media (50% or more of their traffic) have gotten pantsed over the past year in terms of traffic. Why?
It’s gotten so noisy in social media that the predominant way most of us are going to be found and discovered these days en masse isn’t through social media. It’s going to be through search. In looking at these accounts, their search volume has gotten stagnant or has declined!
With that in mind, here’s a simple but not easy question: how carefully are your search and social activities tied together?
After all, search has changed dramatically in the past few years, and many people are using old rulesets in their heads when it comes to SEO. Let’s see how up to date you are:

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

How Samsung is unlocking loyalty with game mechanics « The Bazaarvoice Social Commerce Blog

How Samsung is unlocking loyalty with game mechanics « The Bazaarvoice Social Commerce Blog | Digital Marketing & Communications | Scoop.it
Samsung recently launched an ambitious new game layer called Samsung Nation BETA. Samsung Nation lives on Samsung.com, and uses game mechanics to reward onsite visitor behavior, like reading articles, registering products, reviewing products, and submitting questions or answers to Q&A. To get a behind the scenes look at the project, I spoke to Esteban Contreras, Social Media Manager for Samsung USA.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

The Top 5 Online Marketing Benefits of Facebook Timeline | Social Media Today

The Top 5 Online Marketing Benefits of Facebook Timeline | Social Media Today | Digital Marketing & Communications | Scoop.it
Partly to stay one step ahead of pesky competitor Google+, Facebook introduced the controversial Timeline that automatically adds status updates, photos, and ongoing as well as “historical” events onto a member’s profile. Resurfacing all the content ever created on Facebook may be a prospect that many individual users find daunting, but the advantages to companies are indisputable.

 

Timeline will undoubtedly evolve swiftly as brands begin to explore new marketing and engagement territories and there will certainly be a number of “why didn’t I think of that first” facepalms among email and social media marketers when others leverage the new Facebook feature. For now though, you can concentrate on these top five marketing benefits while applying your own imagination and creativity to take Timeline to the next step:

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Why You Should Consider Mobile Web Apps - Forbes

Why You Should Consider Mobile Web Apps - Forbes | Digital Marketing & Communications | Scoop.it
ames Pearce, (@jamespearce), senior director of developer relations at Sencha, has a more optimistic take on mobile web apps. In the following interview, Pearce discusses promising web app technologies, and he explains why device APIs could make the web a lot more interesting. Pearce also weighs in on developers’ current concerns, such as backward web app compatibility and testing across devices..
more...
No comment yet.