When it comes to email marketing, it takes a lot to shock me. That's not to say I'm left unimpressed when I review my set of about 7,000 retail emails every month. Email continues to be a medium in which marketers can work their magic, but that's part of the problem. HTML is more flexible than it was 10 years ago, and responsive design allows for variable designs that render content in a more predictable fashion. But because of that, many marketers spend time ringing bells and blowing on whistles while the basics are overlooked.
Brands and businesses using social data to inform their social media strategy However, in more instances than ever before, social data is also being used i. Marketing topic(s):Social CRM. Advice by Guest Expert.
Just when you’ve adapted to the idea that your company or clients needs a content marketing strategy to excel online, Google has changed the rules of the game. With the introduction of Google Hummingbird earlier this month, priorities shifted from a general marketing strategy to a mobile one. But executing a content marketing strategy that responds to mobile and the changes of Google Hummingbird in an intelligent way requires shifts in both mindset and technique.
The company has announced the Twitter Data Grants initiative which it says will “give a handful of research institutions access to our public and historical data”. Users send over half a billion tweets per day, so there is all kinds of information that researchers may want to dig into, from health predictions and information, to global weather, seasonal culture (like Chinese New Year), public opinion on issues, etc.