The announcement of the new algorithm from Google known as Hummingbird is guaranteed to have sent many a site owner into a little panic last week. This is to be expected, following Panda and Penguin, two algorithms that affected many a site’s ranking, thanks to poor or duplicate quality content, bad links that may have been in an editorial or worse, paid for, and keyword stuffing.
However, there’s no need to view Hummingbird in a negative light. If you have a good site, with a decent link profile and quality content, then you won’t be affected. To begin with, it’s already been running for at least a month, or more like a few, if reports are to be believed. So what exactly does it do?