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5 web-design trends tech companies should watch

5 web-design trends tech companies should watch | Digital Marketing & Communications | Scoop.it
We talked with tech designers to find out what’s hot in web design these days. From parallax scrolling to bolder colors, here are five things to watch.
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Kathi Apostolidis's curator insight, July 29, 2013 9:50 AM

perfect reading as I work on web design and content for a new website!

Digital Marketing & Communications
Marketing and Communications for the 21st Century
Curated by Alex Butler
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"The Healthcare revolution will not be televised"

My Presentation from Athens looking at 5 things digital can do to revolutionise pharmaceuticals (with a bit of Gil Scott Heron thrown in for good measure)

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Dan Baxter's curator insight, August 11, 2013 1:52 PM

Little bit late to the party on this one!

 

Especially interested in the 'can an app treat depression bit'

Alex Butler's comment, August 13, 2013 1:31 AM
Thanks for watching Dan, appreciated :-)
Sophie Undreiner's curator insight, March 15, 2:23 AM

@TedMed par Alex Butler

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Pinterest Reveals The Most Popular Categories On Each Day Of The Week

Pinterest Reveals The Most Popular Categories On Each Day Of The Week | Digital Marketing & Communications | Scoop.it

The latest post on the Pinterest blog takes a close look at what the post popular categories are for each day of the week.


So, what kinds of things are people pinning on Monday through Sunday? Here’s how it breaks down:

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Don't Overlook These Email Marketing Fundamentals

Don't Overlook These Email Marketing Fundamentals | Digital Marketing & Communications | Scoop.it

When it comes to email marketing, it takes a lot to shock me. That's not to say I'm left unimpressed when I review my set of about 7,000 retail emails every month. Email continues to be a medium in which marketers can work their magic, but that's part of the problem. HTML is more flexible than it was 10 years ago, and responsive design allows for variable designs that render content in a more predictable fashion. But because of that, many marketers spend time ringing bells and blowing on whistles while the basics are overlooked.

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New Map of Twitterverse Finds 6 Types of Networks

New Map of Twitterverse Finds 6 Types of Networks | Digital Marketing & Communications | Scoop.it
People tweet about anything and everything, but a new Twitter analysis by a UMD computer scientist shows much of this conversation falls into six distinct patterns or networks.
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Richard Baxter's curator insight, March 4, 3:26 AM

This is really interesting esp with the number 6 I thought it would have been higher

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Facebook is 10 years old, but social media is just getting started on changing the world

Facebook is 10 years old, but social media is just getting started on changing the world | Digital Marketing & Communications | Scoop.it
There is no greater force for democracy than social media, and it will empower the masses.
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Sónia Araújo Pereira's curator insight, February 4, 10:17 AM

10 years of Facebook

MadCityMedia's curator insight, March 7, 12:12 PM

Can't wait to see what happens in the next 5 years.

Paige Mortleman's curator insight, May 13, 3:01 AM

Reading this article really makes you think about how quickly Social Media has impacted our lives in the last decade and how popular it has become. A decade ago I didn't have a computer now I am constantly on the internet always checking forms of social media - Instagram, snapchat and of course Facebook.

 

As stated at the beginning of this article the purpose that Facebook was created for was to connect college students now, 10 years later it is a strong tool for marketers from all types of companies to use to reach out to consumers. Imagine what it will be used for in the next 10 years or whether there will be something completely different and new.

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Pinterest overtakes Facebook for UK referral revenue

Pinterest overtakes Facebook for UK referral revenue | Digital Marketing & Communications | Scoop.it
Facebook, Twitter, Pinterest and Tumblr drove an unprecedented amount of traffic to retail sites in Q4 2013 with revenue-per-visit (RPV) increasing across all social channels.
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Monica S Mcfeeters's curator insight, March 30, 5:55 AM

Here is some useful data.

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How to fuel your SEO in 2014?

How to fuel your SEO in 2014? | Digital Marketing & Communications | Scoop.it
SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.
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Liz Papagni's curator insight, December 23, 2013 7:44 AM

Today, SEO isn't just about keywords and phrases, it's about content and influence to maximize  budgets and results. 

Roger L. Gill's curator insight, December 27, 2013 10:51 AM

Short Take  on SEO for 2014.

Nathalie Prinet-Houairi's curator insight, January 16, 9:27 AM

Le SEO toujours et encore

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5 Reasons Millenials Are Quitting Facebook

5 Reasons Millenials Are Quitting Facebook | Digital Marketing & Communications | Scoop.it
Even if you haven't quit Facebook, you probably know someone who has. Here are some reasons twenty-somethings are checking out of the social network.
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Global Overview Of Internet, Mobile And Social Media Engagement And Usage [INFOGRAPHIC]

Global Overview Of Internet, Mobile And Social Media Engagement And Usage [INFOGRAPHIC] | Digital Marketing & Communications | Scoop.it
Check out this infographic called "You are looking in the wrong place" - for latest global internet, mobile and social media statistics.
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"MobileMary" Barnett's curator insight, December 11, 2013 6:45 PM

There are 6.6 Billion on Mobile now? Its amazing that North America is trailing behind what we consider "3rd World" countries, when it comes to Mobile & Social usage!

JP Wu's curator insight, December 12, 2013 3:15 AM

I like infographic

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How to use social data across your business

How to use social data across your business | Digital Marketing & Communications | Scoop.it
Brands and businesses using social data to inform their social media strategy However, in more instances than ever before, social data is also being used i. Marketing topic(s):Social CRM. Advice by Guest Expert.
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The 10 Biggest Brands on YouTube

The 10 Biggest Brands on YouTube | Digital Marketing & Communications | Scoop.it
Statista's chart, below, shows the 10 brands that have the most subscribers on YouTube.
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ExploreCurate's curator insight, October 31, 2013 3:40 PM

One of them have wings...

Henrik Jespersen's curator insight, November 5, 2013 10:32 AM

Interessant

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What Google Hummingbird Means for Your Content Strategy

What Google Hummingbird Means for Your Content Strategy | Digital Marketing & Communications | Scoop.it

Just when you’ve adapted to the idea that your company or clients needs a content marketing strategy to excel online, Google has changed the rules of the game. With the introduction of Google Hummingbird earlier this month, priorities shifted from a general marketing strategy to a mobile one. But executing a content marketing strategy that responds to mobile and the changes of Google Hummingbird in an intelligent way requires shifts in both mindset and technique.

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How Researchers Map The Future Of Innovation

How Researchers Map The Future Of Innovation | Digital Marketing & Communications | Scoop.it
Microsoft Research Director Peter Lee on how the trials and tribulations of artificial intelligence demonstrate how researchers create the future.
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Jean-Pierre Laisne's curator insight, October 24, 2013 1:31 AM

Positioning your project on such a matrix is quite interesting.

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Is responsive design killing mobile?

Is responsive design killing mobile? | Digital Marketing & Communications | Scoop.it
Is it better to build a site that's purely mobile -- or one that adapts to mobile and desktop viewers?
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YouTube, Facebook Account for Nearly a Third of Mobile Traffic

YouTube, Facebook Account for Nearly a Third of Mobile Traffic | Digital Marketing & Communications | Scoop.it
Facebook and YouTube are dominating mobile traffic shares in early 2014.
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Facebook Still Dominates on Mobile, But Its Lead Has Declined

Facebook Still Dominates on Mobile, But Its Lead Has Declined | Digital Marketing & Communications | Scoop.it
Facebook continues to dominate on iOS and Android, by time spent, but its lead has slipped slightly. The average U.S. user spent an average of 2 hours and 42 minutes per day on ...
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Pierrick Fischer's curator insight, April 22, 2:56 AM

A good move to counter this trend was the release of the Messenger app. What do you think?

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Twitter opens its data to researchers and academics with new Data Grants initiative

Twitter opens its data to researchers and academics with new Data Grants initiative | Digital Marketing & Communications | Scoop.it

Twitter has been busy opening its data up to media — through a deal with CNN and Dataminr — and the music industry — via an agreement with 300 Entertainment — and now it is focusing on helping researchers and academics.


The company has announced the Twitter Data Grants initiative which it says will “give a handful of research institutions access to our public and historical data”. Users send over half a billion tweets per day, so there is all kinds of information that researchers may want to dig into, from health predictions and information, to global weather, seasonal culture (like Chinese New Year), public opinion on issues, etc.

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71% of businesses plan to increase digital marketing budgets this year: report

71% of businesses plan to increase digital marketing budgets this year: report | Digital Marketing & Communications | Scoop.it
Three out of five businesses plan to increase their overall marketing budgets this year, which is more than at any other time since the height of the economic crisis.
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Three things SEOs need to know to prevent site redesign disaster

Three things SEOs need to know to prevent site redesign disaster | Digital Marketing & Communications | Scoop.it

Site redesign is an inevitable, cyclical part of online business.

It can have thrilling pay offs, and sometimes it’s just plain necessary.

It’s certainly a high-pressure time if you’re an SEO, as site redesigns pose risks as great as their rewards. 

 .
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IBM reveals its top five innovation predictions for the next five years

IBM reveals its top five innovation predictions for the next five years | Digital Marketing & Communications | Scoop.it
IBM's predictions all involve big data and using computing to glean intelligence from vast systems. We discuss them with IBM's research boss.
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Suzen Pettit's curator insight, December 17, 2013 6:31 AM

It is important for any business to know where innovation is taking their market. This article is a great source to prepare you for the business world ahead.

Bettina Ascaino's curator insight, January 13, 1:21 AM

In a nutshell, IBM says:

The classroom will learn you.

Buying local will beat online.

Doctors will use your DNA to keep you well.

A digital guardian will protect you online.

The city will help you live in it.

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What’s In, What’s Out For Mobile in 2014

What’s In, What’s Out For Mobile in 2014 | Digital Marketing & Communications | Scoop.it
Agency execs talk about what's trending and what's tired in the world of mobile advertising for 2014.
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The Xbox One is the ultimate culmination of Microsoft’s vision

The Xbox One is the ultimate culmination of Microsoft’s vision | Digital Marketing & Communications | Scoop.it
Now that the Xbox One has finally hit the market, one of Microsoft's visions has almost come true. For years, the company has been trumpeting its long-term plan to have 'three screens ...
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We've underestimated the power of social networks: they will change the world

We've underestimated the power of social networks: they will change the world | Digital Marketing & Communications | Scoop.it
"We're at the 0.1 percent of how the internet and these huge big networks will change our lives," says Ciarán O'Leary, partner at Venture Capital firm Earlybird
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Dave Guerra (Author)'s curator insight, November 16, 2013 4:47 PM

Relationships are the key to the #21stCentury | #SocialMedia #SuperCommunity

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Cloud: The Next Industrial Revolution

Cloud: The Next Industrial Revolution | Digital Marketing & Communications | Scoop.it
In its current state, the market for computing resources is very similar to the world prior to the Industrial Revolution.
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Dave Guerra (Author)'s curator insight, November 16, 2013 4:42 PM

"Cloudy the #future is."  Yoda #IoT #Virtuality

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88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets

88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets | Digital Marketing & Communications | Scoop.it
There's a healthy strain of cautious optimism among senior marketing executives in the United States, per a quarterly report by Forbes Insights and ad agency Gyro.
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40% Of YouTube Traffic Now Mobile, Up From 25% In 2012, 6% In 2011

40% Of YouTube Traffic Now Mobile, Up From 25% In 2012, 6% In 2011 | Digital Marketing & Communications | Scoop.it
It's hard to get people to concentrate long on anything on their phones and tablets, yet YouTube seems to be the exception. The video service is quickly going..
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