Have a communications expert on speed dial. Oh, I already said this, didn’t I? Whenever I repeat this to friends, colleagues, or peers, someone will text me with some smarty pants remark such as, “How quickly do you respond to communication crises?
The research was checking peoples’ browsing habits. By distilling the overall Internet browsing time from 2012 into one single hour, the study found out that respondents spend 27% of every hour on social networks.
"Search — the very cornerstone of the Web — has begun to show signs of decline on desktops and laptops.
Meanwhile, search is surging on smartphones and tablets. Mobile searches are quickly becoming the main way in which consumers find everything they need — whether it's information, services, or physical and digital goods.
That means there's a great opportunity, but also that search has more work to do. There are kinks to figure out in areas ranging from app discovery to tracking the effectiveness of local search ads"
A new report from German researchers reveals the five main ways people are organizing the applications on their smartphones. Despite the somewhat esoteric focus of a study like this, the resulting analysis has a broader impact on our digital lives.
Although Google rarely gives advanced notice of major updates, it has been very consistent in its overall SEO guidance over the past couple of years. It is adamant about avoiding shortcuts and earning rankings through hard work.
Content alone won’t cut it, though. There are several areas that all web owners need to keep in mind to maximize their online exposure potential.
First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging.
Defiance, a science fiction television series that launched alongside a massively multiplayer online video game earlier this month, is an experiment in cross-media storytelling.
The promise is that by launching the property across two separate mediums, audiences will be able to engage and experience the narrative from two distinct, unique perspectives, thereby increasing their engagement and commitment to the franchise.
The scope and ambition of Defiance are huge. Both the online shooter and episodic series were planned and created simultaneously, offering both sides a wealth of opportunities to weave the two together in new and unexpected ways
Content marketing is gaining significance with every passing day, as companies are trying to develop the content that is profitable not just in the monetary terms, but also to get good ranks at major search engines.
Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress.
Mobile phones are already well on their way to replacing cameras, cash, maps, remote controls, handheld gaming systems, boarding passes, tickets, cash registers, calculators, notepads, and much more. And they’re becoming globally ubiquitous: 1.6 billion phones were shipped last year; and by the end of this year, 1.4 billion smartphones will be in use.
So the question is not so much what smartphones can do, it’s what can’t they do. And the strategic imperative for organizations is to understand how they are going to meet the challenge of that change.
A week after sharing its vision of the top 15 emerging technologies, Forrester shared its view of the near future of mobile in analyst Thomas Husson’s report, released today.
Here are the top 10 implications for mobile, according to Husson: