Google now considers itself a “mobile first” company.
In 2013, Steiber believes mobile will be the primary way people access Google.
Mobile searches have increased 200% to-date in 2012.
On YouTube: 25% of traffic and 40% of views on now come from mobile devices, a 300% increase in 2012.
Varela believes total mobile traffic to YouTube may soon surpass 50%, as it has already in Korea.