Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. Matt Peters and his data science team.
We've released some of the 2013 data previously, but not the full set until now. So with great pleasure, I present the complete results of this year's survey and correlation data:
After Watson won on the TV quiz show Jeopardy!, a lot of people didn’t really understand what “Watson” was. They thought it was a particular piece of hardware: a glowing blue supercomputer that IBM built in one of its labs.
But now, as Watson comes of age and makes the transition from science experiment to a force to be reckoned with in business and society, I think it’s time to give people a new way of thinking about it. So here goes:
IIs it just me, or is it impossible to talk to technology entrepreneurs without mentioning user engagement and behavior? I’m a behavioral psychologist, so that might be why I keep having conversations about engagement, but I don’t think that’s the only reason. I think it’s because entrepreneurs have realized that behavior change and engagement is critical to technology development (and to everything else in our lives). Whether we’re trying to get people to download or keep playing our fantasy sports applications, convince ourselves to avoid that extra scoop of ice cream, or get our neighbor to stop hitting her snooze button at 5:00, 5:10, and 5:20 a.m., we understand how difficult it can be to engage people and change behavior.
Brands and businesses using social data to inform their social media strategy However, in more instances than ever before, social data is also being used i. Marketing topic(s):Social CRM. Advice by Guest Expert.
Just when you’ve adapted to the idea that your company or clients needs a content marketing strategy to excel online, Google has changed the rules of the game. With the introduction of Google Hummingbird earlier this month, priorities shifted from a general marketing strategy to a mobile one. But executing a content marketing strategy that responds to mobile and the changes of Google Hummingbird in an intelligent way requires shifts in both mindset and technique.
The announcement of the new algorithm from Google known as Hummingbird is guaranteed to have sent many a site owner into a little panic last week. This is to be expected, following Panda and Penguin, two algorithms that affected many a site’s ranking, thanks to poor or duplicate quality content, bad links that may have been in an editorial or worse, paid for, and keyword stuffing.
However, there’s no need to view Hummingbird in a negative light. If you have a good site, with a decent link profile and quality content, then you won’t be affected. To begin with, it’s already been running for at least a month, or more like a few, if reports are to be believed. So what exactly does it do?
NASA turns 55 today, and to celebrate, the government is shutting it down. Because the United States Congress has failed to authorize continued spending, the federal government stops providing all but "essential" services. Unfortunately, unlike the postal service, air traffic management and armed forces, NASA and a number of other government science endeavors aren't considered essential.
But a growing number of people who follow NASA on social media, read science blogs, and share scientific articles with friends might disagree.
Is long tail SEO, really SEO?? Many experts are still divided over it.
The way I see it, you cannot ignore the power of long tail SEO. Your content strategy needs to have a focus on the future too and that is where targeting the right set of keywords for long tail SEO will help.
Few months back, Eric Enge explained the Long Tail Content for SEO quite nicely and showed us the difference between the old school of thought and the current process. A key message he shared is ‘create user centric content’.
The two things that customers want most often when they follow businesses on social media are discounts and social care (unless you believe the study that I wrote about earlier today that says people just want to feel closer to their businesses).