Cast your minds back - if you can - to the days when the web was a jumble of random pages. 'Web surfing' consisted, quite literally, of somehow finding a website and then clicking through links to other sites as the mood took you.
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Digital marketing, communications and social media marketing
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Alex Butler
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Scooped by Alex Butler onto Digital marketing & Communications |
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![What Is Facebook EdgeRank and Why Does It Matter? [INFOGRAPHIC] | Digital marketing & Communications | Scoop.it](http://img.scoop.it/0VBKekb2DOAiZjQMwpHHVTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Edgerank dictates what shows up in your News Feed and why. For users and brands, understanding it can mean controlling what you see on a daily basis. Delete the scoop?
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Mobile games are transcending their screen-only roots. Developers are bringing the action into the real world. Delete the scoop?
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Have a communications expert on speed dial. Oh, I already said this, didn’t I? Whenever I repeat this to friends, colleagues, or peers, someone will text me with some smarty pants remark such as, “How quickly do you respond to communication crises? Delete the scoop?
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The research was checking peoples’ browsing habits. By distilling the overall Internet browsing time from 2012 into one single hour, the study found out that respondents spend 27% of every hour on social networks. Delete the scoop?
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Google Plus yields opportunities to better understand clients and their needs, position your company as an authority with Authorship, and increase visibility in search results. Delete the scoop?
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iPhone users open 17.5 percent of their commercial mail, while Android users open 8.93 percent, and BlackBerry owners open only .24 percent. Delete the scoop?
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"Search — the very cornerstone of the Web — has begun to show signs of decline on desktops and laptops. Meanwhile, search is surging on smartphones and tablets. Mobile searches are quickly becoming the main way in which consumers find everything they need — whether it's information, services, or physical and digital goods. That means there's a great opportunity, but also that search has more work to do. There are kinks to figure out in areas ranging from app discovery to tracking the effectiveness of local search ads" 
Sage Osterfeld's curator insight,
April 8, 4:00 PM
“Disrupting.”
To quote the infallible wisdom of Fezzig in The Princess Bride, “You keeping using that word. I do not think means what you think it means.”
Mobile search is not “disrupting” web search, it's merely segmenting it.
I'm sure you, like me, use your smartphone or tablet to check email and surf the web. But I'll bet when you're using it for search, you're doing quick stuff like finding the phone number of the Chinese restaurant around the corner, checking movie times, and looking up the name of the guy that played Fezzig in The Princess Bride. What you're not doing is researching new cars, planning vacations or buying enterprise software. That's stuff you save for your computer.
So, not surprisingly, all those CPC ads out there automatically running on mobile devices as well as standard search aren't getting the clicks on the phone that they are on the computer, but that's not any more “disrupting” than an arthritis drug ad that gets no sales when running on Nickelodeon.
The lesson from this study isn't be “mobile search is making the world topsy turvy”, it's that mobile is a medium just like broadcast and print are media. Advertisers need to target accordingly. Delete the scoop?
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A new report from German researchers reveals the five main ways people are organizing the applications on their smartphones. Despite the somewhat esoteric focus of a study like this, the resulting analysis has a broader impact on our digital lives. Delete the scoop?
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The pod look at the implications of launching a pharmaceutical product in a digital world.
We look at product such as brand vision, regulatory and packaging.
Brand and marketing such as leverage points and customer segmentation, positioning, market research and KOL interaction.
We finish with the organisation with topics such as HR and competancy, sales design, internal comms and compliance.
A lot to pack into 40 minutes Delete the scoop?
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Gartner expects the market for BigData and analytics to generate $3.7 Trillion in products and services and generate 4.4 million new jobs by 2015. 
gillkelley's curator insight,
February 19, 2:53 AM
Great article from Forbes about ways in which data will inform HR and so talent management in the future. The example he uses is 'sales' Delete the scoop?
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Although Google rarely gives advanced notice of major updates, it has been very consistent in its overall SEO guidance over the past couple of years. It is adamant about avoiding shortcuts and earning rankings through hard work. Content alone won’t cut it, though. There are several areas that all web owners need to keep in mind to maximize their online exposure potential. Delete the scoop?
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Facebook passed Google Maps to become the most used smartphone app at the end of 2012, according to new data from comScore. Delete the scoop?
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First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging. Delete the scoop?
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Here are some scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy. 
Sashika's curator insight,
May 9, 9:45 PM
this article examines the scientific evidence that provides information which allows marketers to capatilize on the outcomes of human behaviour and how by understanding how the human mind works, marketers can create efective marketing communications. It is very important to be able to understand how people relate to marketing communications and in what way it has an impact on them , it is important to understnad how these effects of amrketing are percieved through the eyes of human beings and how different marketing channels can lead to different perceptions and outcomes. 
Ryan Xie's comment,
May 10, 1:04 AM
The article proposed twelve ways to improve the marketing strategy with real science. In my opinion, except science, marketing strategy is important in every fields. Good strategy will significantly help create value for companies, improve brand equity and penetrate markets quickly. In order to make good marketing strategy, marketers need to know the market well which means that marketers need a lot of information of the market. Good information collection will help make good marketing strategy.
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By offering decision makers rich real-time data, social media is giving some companies fresh strategic insight. Delete the scoop?
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Defiance, a science fiction television series that launched alongside a massively multiplayer online video game earlier this month, is an experiment in cross-media storytelling. The promise is that by launching the property across two separate mediums, audiences will be able to engage and experience the narrative from two distinct, unique perspectives, thereby increasing their engagement and commitment to the franchise. The scope and ambition of Defiance are huge. Both the online shooter and episodic series were planned and created simultaneously, offering both sides a wealth of opportunities to weave the two together in new and unexpected ways Delete the scoop?
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In the near future of search, you won't be looking for Internet content anymore - it will be looking for you. Delete the scoop?
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Content marketing is gaining significance with every passing day, as companies are trying to develop the content that is profitable not just in the monetary terms, but also to get good ranks at major search engines. 
Brian Yanish - MarketingHits.com's curator insight,
April 11, 11:52 PM
Good article to help you build a plan for your content marketing. Who - What - Where - Why 
Cheby LaBrague's curator insight,
April 12, 2:06 AM
Content marketing isn't for the faint at heart ;) 
Lindsay Wilson's curator insight,
April 26, 11:25 AM
Great article if working from the ground up with a company Delete the scoop?
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Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress. 
cyndi whitecotton's curator insight,
April 8, 12:24 PM
Because users behave differently depending on the social media platform they’re using, news travels in different pulses depending on what the news is and where it is traveling. Delete the scoop?
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As Facebook rolls out a steady stream of features designed to improve monetization, at least one financial analyst is arguing that the social network has begun to drive its users away. 
John Barratt's curator insight,
April 2, 7:07 PM
This is very true. But it's certainly helping the success of great sites like Scoop.it, so not all bad news! Delete the scoop?
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It has become the great debate in social media marketing: “What’s the ROI? How do you measure it?” Or more directly put: “Does it work? How can you tell? 
Alexis DORANGE's curator insight,
February 24, 12:43 PM
4 different ways to get your Social Media ROI, from direct calculation to relative estimation. Delete the scoop?
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Experts predict product could kill smartphones, alter marketing landscape for years to come 
Neil Wilkins's curator insight,
February 22, 7:03 AM
The new Google touchscreen laptop has software, apps and content held in the cloud... Cloud Marketing... in case you doubted that it's coming... Delete the scoop?
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Mobile phones are already well on their way to replacing cameras, cash, maps, remote controls, handheld gaming systems, boarding passes, tickets, cash registers, calculators, notepads, and much more. And they’re becoming globally ubiquitous: 1.6 billion phones were shipped last year; and by the end of this year, 1.4 billion smartphones will be in use. So the question is not so much what smartphones can do, it’s what can’t they do. And the strategic imperative for organizations is to understand how they are going to meet the challenge of that change. A week after sharing its vision of the top 15 emerging technologies, Forrester shared its view of the near future of mobile in analyst Thomas Husson’s report, released today. Here are the top 10 implications for mobile, according to Husson:
lauryn burkhalter's curator insight,
February 20, 4:46 PM
This is a challenge and an opportunity for organizations globally. However, there are still people who are not able to afford these seemingly ubiquitous tools. How can we provide the world with equal access to information?
Do people deserve the right to access? or is this something that they should own? 
Alex Butler's comment,
February 21, 9:48 AM
This is a good point, however access is complex and we cannot make assumptions. For example NHS Direct data in the UK suggests that those most accessing health information from a smartphone device were actually from the lower socio economic groups with the phone the families only access to the internet. So we need to be cautious when dismissing groups of people from the mobile equation :-)
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"I also think the other big difference between B2C and B2B is the audience," says Houston. "B2C is not only a much broader audience, but appeals to a larger audience. 
LimeGreenMedia's curator insight,
February 7, 9:59 AM
Getting your 'voice' right when socially engaging is exactly the same as the medias' knowing your audience skills. Yes, it's difficult, when speaking to a wide community (B2C) to hit the right note for all. But if you do, the news is going to spread further and be accessed by more.
This is why putting resources into training professionals and organisations to think about how they use social media (and other outlets) is absolutely key.
In our training for health professionals we often use the phrase "Think of it this way: The social media community and media audiences are your patients - 'en masse'. You can get messages out using these channels quickly and across a very broad reach. This is where your patients, your audience for engagement are. You need to be here too." Delete the scoop?
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Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Delete the scoop?
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