On Twitter, Vine Surpasses Instagram (Topsy) Data from social media analytics company, Topsy, indicates that Vine has surpassed Instagram in the number of links posted daily on Twitter. Perhaps Vine really has found a natural home as a Twitter product .
Content guru, Barry Feldman cuts to the chase and shows how to get corporate buy-in for the universal truth of content marketing: for awesome and engaging content, you must pay for quality and quantity, either with internal resources or an...
It is not so much a revolution but a rapid evolution and transformation.
The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013.
If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be.
II’ve been thinking lately of corporate America’s social lobotomy. Its disconnect between the wants and the want-nots. According to a recentMicrosoft survey conducted by research firm Ipsos, nearly 50% of employees believe social tools make them more productive while more than 30% of companies restrict the use or undervalue them. For me, this is a form of social malpractice perpetuated by the cold, hard but secure hand of command and control management..
Have a communications expert on speed dial. Oh, I already said this, didn’t I? Whenever I repeat this to friends, colleagues, or peers, someone will text me with some smarty pants remark such as, “How quickly do you respond to communication crises?
The research was checking peoples’ browsing habits. By distilling the overall Internet browsing time from 2012 into one single hour, the study found out that respondents spend 27% of every hour on social networks.
Google+ shares are more valuable to merchants than referrals from Twitter or Facebook, according to an analysis of $5 million worth of online purchases that came through the social commerce platform Addshoppers.com.
First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging.
Defiance, a science fiction television series that launched alongside a massively multiplayer online video game earlier this month, is an experiment in cross-media storytelling.
The promise is that by launching the property across two separate mediums, audiences will be able to engage and experience the narrative from two distinct, unique perspectives, thereby increasing their engagement and commitment to the franchise.
The scope and ambition of Defiance are huge. Both the online shooter and episodic series were planned and created simultaneously, offering both sides a wealth of opportunities to weave the two together in new and unexpected ways
Content marketing is gaining significance with every passing day, as companies are trying to develop the content that is profitable not just in the monetary terms, but also to get good ranks at major search engines.
Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress.