Google's chairman predicted six months ago that app developers would start on Android first rather than Apple's iOS - but they haven't. Why not? And why do iPhone users update so quickly?
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Digital marketing, communications and social media marketing
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Scooped by Alex Butler onto Digital marketing & Communications |
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On Twitter, Vine Surpasses Instagram (Topsy) Delete the scoop?
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Social media isn't just about collecting Facebook "likes" any more, says Danny Bradbury. The smart money is extracting intelligence from the network. Delete the scoop?
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Content guru, Barry Feldman cuts to the chase and shows how to get corporate buy-in for the universal truth of content marketing: for awesome and engaging content, you must pay for quality and quantity, either with internal resources or an... Delete the scoop?
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It is not so much a revolution but a rapid evolution and transformation. The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013. If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be.
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II’ve been thinking lately of corporate America’s social lobotomy. Its disconnect between the wants and the want-nots. According to a recentMicrosoft survey conducted by research firm Ipsos, nearly 50% of employees believe social tools make them more productive while more than 30% of companies restrict the use or undervalue them. For me, this is a form of social malpractice perpetuated by the cold, hard but secure hand of command and control management.. 
Billy R Bennett's curator insight,
June 9, 4:27 PM
Social technology must become an integral part of aligning people - Yes, I understand the argument and fear - however, this is one fear we must learn to conquer as we learn how to allow social tools to become a part of our work process not an evil to be avoided. The winners of the future will win by mastering a social tools as a part of the workplace Delete the scoop?
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While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication. 
gillkelley's curator insight,
May 22, 4:05 AM
6 useful tips for digital marketing - it's always interesting to read different people's views! Delete the scoop?
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Edgerank dictates what shows up in your News Feed and why. For users and brands, understanding it can mean controlling what you see on a daily basis. Delete the scoop?
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Mobile games are transcending their screen-only roots. Developers are bringing the action into the real world. Delete the scoop?
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Have a communications expert on speed dial. Oh, I already said this, didn’t I? Whenever I repeat this to friends, colleagues, or peers, someone will text me with some smarty pants remark such as, “How quickly do you respond to communication crises? Delete the scoop?
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The research was checking peoples’ browsing habits. By distilling the overall Internet browsing time from 2012 into one single hour, the study found out that respondents spend 27% of every hour on social networks. 
Charity WIlls's curator insight,
May 24, 10:23 AM
New Study: Social Media Networks Take Up Most Web Usage Delete the scoop?
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Google Plus yields opportunities to better understand clients and their needs, position your company as an authority with Authorship, and increase visibility in search results. Delete the scoop?
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iPhone users open 17.5 percent of their commercial mail, while Android users open 8.93 percent, and BlackBerry owners open only .24 percent. Delete the scoop?
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The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty. Delete the scoop?
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Ten micronetwork sites and apps to ensure you're actually socializing with those in your social networks. Delete the scoop?
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I can promise you only inspiring case studies, titbits and mantras in this post.
All taken from our future gazing conference, Future of Digital Marketing, which we held last week. Delete the scoop?
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The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to different people. Delete the scoop?
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In what might be the most anticipated slideshow of the year, KPCB partner Mary Meeker has just published her latest report on the state of the Internet. Delete the scoop?
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Google+ shares are more valuable to merchants than referrals from Twitter or Facebook, according to an analysis of $5 million worth of online purchases that came through the social commerce platform Addshoppers.com.
Charity WIlls's curator insight,
May 24, 10:07 AM
A Mention on Google+ Drives More Sales Than One on Facebook, Study Finds 
Jérôme de Guigné's curator insight,
May 30, 4:47 AM
Sharing drives value! But not especially from everywhere. Find out more on this very interesting study. Delete the scoop?
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First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging. Delete the scoop?
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Here are some scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy. 
Sashika's curator insight,
May 9, 9:45 PM
this article examines the scientific evidence that provides information which allows marketers to capatilize on the outcomes of human behaviour and how by understanding how the human mind works, marketers can create efective marketing communications. It is very important to be able to understand how people relate to marketing communications and in what way it has an impact on them , it is important to understnad how these effects of amrketing are percieved through the eyes of human beings and how different marketing channels can lead to different perceptions and outcomes. 
Ryan Xie's comment,
May 10, 1:04 AM
The article proposed twelve ways to improve the marketing strategy with real science. In my opinion, except science, marketing strategy is important in every fields. Good strategy will significantly help create value for companies, improve brand equity and penetrate markets quickly. In order to make good marketing strategy, marketers need to know the market well which means that marketers need a lot of information of the market. Good information collection will help make good marketing strategy.
Charity WIlls's curator insight,
May 24, 10:21 AM
12 Ways to Improve Your Content Marketing Strategy With Real Science Delete the scoop?
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By offering decision makers rich real-time data, social media is giving some companies fresh strategic insight. Delete the scoop?
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Defiance, a science fiction television series that launched alongside a massively multiplayer online video game earlier this month, is an experiment in cross-media storytelling. The promise is that by launching the property across two separate mediums, audiences will be able to engage and experience the narrative from two distinct, unique perspectives, thereby increasing their engagement and commitment to the franchise. The scope and ambition of Defiance are huge. Both the online shooter and episodic series were planned and created simultaneously, offering both sides a wealth of opportunities to weave the two together in new and unexpected ways Delete the scoop?
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In the near future of search, you won't be looking for Internet content anymore - it will be looking for you. Delete the scoop?
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Content marketing is gaining significance with every passing day, as companies are trying to develop the content that is profitable not just in the monetary terms, but also to get good ranks at major search engines. 
Brian Yanish - MarketingHits.com's curator insight,
April 11, 11:52 PM
Good article to help you build a plan for your content marketing. Who - What - Where - Why 
Cheby LaBrague's curator insight,
April 12, 2:06 AM
Content marketing isn't for the faint at heart ;) 
Lindsay Wilson's curator insight,
April 26, 11:25 AM
Great article if working from the ground up with a company Delete the scoop?
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Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress. 
cyndi whitecotton's curator insight,
April 8, 12:24 PM
Because users behave differently depending on the social media platform they’re using, news travels in different pulses depending on what the news is and where it is traveling. Delete the scoop?
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