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Presentation delivered at eyeforpharma eMarketing Europe & Mobile 2012, Barcelona. What are the game changers for pharmaceutical digital marketing and communications? Understanding the impact of a socialised world and mapping the social web, mobile and ubiquitous connectivity, the quantified self and health applications, big data and the impact on measuring, predicting and tracking health.
How can games rock the health and pharma world? What is a game? Motivational design, games for health, immersive gaming and narrative based simulation, the virtual world and how we can harness gamers for science. 
IBM’s newest CEO study, which canvassed over 1700 CEOs from around the world, reports that CEOs see social media growing to 57% of their important customer interactions from 16% today. 
It’s game on, for Human Resource officers. Increasingly, several organizations such as Marriott, Deloitte, Aetna and the Department of Defense, are using gaming to recruit, develop and motivate employees to live a healthier life. 
Prepare for the "integration of data into the body."... 
A year ago, a service called Twitter, which had taken the web and mobiles by storm, opened up shop in London as part of its global expansion. A year later and with 10 million active users in the UK, it’s no wonder that this little bird is looking to hire and grow. 
Two whole years after the iPad picked up the dead tablet industry and whipped it into roaring, raging life, many websites are not optimized for tablets. Even new ones. Shocking? Sure. Unthinkable? Maybe. Unfortunately, however, it’s reality. And it’s not just the obscure little sites, either — try using Google Docs on your iPad for anything other than viewing. 
Mobile now accounts for 10 percent of all Internet usage worldwide, after the rise in demand and ownership of smartphones and tablets saw the proportional use of the mobile Web more than double over the last 18 months. 
The standard industry opinion about social media when it comes to search engine optimization is that it has little, if any, effect on a website's ranking. 
The UK online population is no longer content to lurk in forums and on websites without contributing, with 77% of us now actively participating in digital media in some way. 
We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? 
Traditional media outlets are often criticised for not having embraced social media in the way other organisations have around the world.
There's a pretty simple explanation for this - the fundamental purpose of traditional media outlets/ brands is to sell advertising space in exchange for exposure to an audience (via content).
The app revolution has changed the way software is distributed and used among consumers. With a perfect storm of digital distribution, free content and powerful touch screen devices, the success of mobile apps has disrupted industries from telecommunications and games to music and news. To date, no category of apps has been more successful than Games, directly disrupting the traditional gaming industry ![How Advertisers Are Using Facebook Ads [Infographic] | Digital marketing & Communications | Scoop.it](http://img.scoop.it/wVLr8NBOwjtk4QocL-GN2zl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Social Fresh recently published an infographic with highlights from their Facebook Advertising Report, which is the result of a survey completed by 347 Facebook... |
Here are five ways startups can develop customer loyalty, based on the some of the principles of gamification. 
Last week I presented at SMX London on a Google+ panel which looked at research I had done on the impact Google+ has to organic search. 
Learn about Coca-Cola Company's new focus on content marketing in the U.K. with the Content 2020 Project. 
Thanks to Facebook’s filings with the SEC, we now have access to a treasure trove of Facebook data. And one metric everyone seems to be keeping their collective eyes on is mobile-social growth. ... 
What does it mean when Facebook says it has 901 million monthly active users on its network? 
All those minutes reading your news feed in bed, messaging friends over lunch, and browsing photos on the bus really add up. 
Mobile computers are on track to saturate markets in the U.S. and the developing world in record time. 
One of the original digital marketing execs, GM O’Connell, made some predictions in 2002 about how the Internet would impact people and brands. Here, he looks back and assesses his accuracy, and, along the way, reveals some timeless truths about marketing in the digital age. 
At its heart, gamification uses game logic and mechanics to solve problems, engage users, and build loyalty. In the popular media, though, this often translates to nothing more than a process of action and reward – activity for digital validation. There are, however, more to modern game mechanics than unlocking achievements, and it just might be possible that gamification can be effective without the displayable collection of badges. 
In the middle of the real social-media boom, advertisers and marketers are still getting a feel for how it can best be used to reach their audiences. Curtis Hougland, the CEO of the PR firm Attention, told Wired’s Disruptive by Design business conference Tuesday that much of the social-media strategy employed by marketers today follows guidelines that are based on common myths: 
Social profiling is an emerging, if scary, practice for marketers. Will it withstand mainstream acceptance and perhaps challenges in the courts? 
'Why gamification is changing the face of 21st century education' on Digital Trends. How can we make learning easier and more likable with the help of technology? |
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