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An Unhealthy Alliance: Tobacco Companies and Anti-smoking

An Unhealthy Alliance: Tobacco Companies and Anti-smoking | Digital Marketing | Scoop.it
Why are cities across America considering bans on e cigarettes and vaping? And what do the tobacco industry and anti-tobacco groups have in common?
Prof. Aeon Skoble looks at the motivations…
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PitchEngine and 3BL Media Partner on New Content Marketing Platform - PR Newswire (press release)

PitchEngine and 3BL Media Partner on New Content Marketing Platform
PR Newswire (press release)
LANDER, Wyo. & NORTHAMPTON, Mass., Aug.
Victoria's insight:

Interesting - definitely checking out PitechEngine as we speak

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Movie Corner: Marketing Personified through some of Cinema's most famous lines

Movie Corner: Marketing Personified through some of Cinema's most famous lines | Digital Marketing | Scoop.it

Most of the time, we cherish our favorite movie lines not because of the actors who said them or the film where it was said, but because of the message it conveys. When people use movie lines in speeches, blogs or just plain conversations, it becomes a testament that movies have transcended from being a mere form of entertainment to an essential part of human culture.

 

Read more: http://www.callboxinc.com/marketing-tips/movie-corner-marketing-personified-through-some-of-cinemas-most-famous-lines/


Via Igniva Solutions
Victoria's insight:

This is great - I'm trying to think of what other one-liners from movies that I can include!

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How Well Do You Know Your Internet History?

How Well Do You Know Your Internet History? | Digital Marketing | Scoop.it
Think you've got mad skills on teh interwebz? Take this quiz to find out exactly how you stack up.
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Marketing 101 – Social Media vs Traditional Media [INFOGRAPHIC] - AllTwitter

Marketing 101 – Social Media vs Traditional Media [INFOGRAPHIC] - AllTwitter | Digital Marketing | Scoop.it
Marketing 101 – Social Media vs Traditional Media [INFOGRAPHIC] (Social Media Marketing vs.
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The LinkedIn Guide to Personalized Content Creation - CMI

The LinkedIn Guide to Personalized Content Creation - CMI | Digital Marketing | Scoop.it

Condensed...

 

How do you start your personalization plan on the right foot?

1. Find out who they are: Extensive research helps reveal what makes your audience members tick. Your buyer personas make that data actionable.

2. Listen to what they have to say: Listening to discussions on social media is today’s most powerful research tool for content creation. On LinkedIn, active “groups” are gold mines of information about each of your segments.

3. Create segment-specific content: Use your buyer personas to create a content plan for each segment. This part of the process takes a look at what each audience segment is talking about — and what they aren’t talking about but might find interesting.

4. Form a distribution plan: With your segments in hand, reevaluate your distribution channels. Are you approaching them with your audience segments in mind?

 

Below are three ways LinkedIn works with brands to promote content marketing:

1. Leveraging brand pages and native ads

2. Taking part in the conversation: Not everyone considers the conversations they have in LinkedIn groups to be “content marketing.” But that’s exactly what it is — providing helpful content directly to an audience member without imposing a sales message.

3. Creating personalized social experiences: LinkedIn APIs have uncovered a world of uses for creating personalized social experiences. Just ask PwC Netherlands: The global consulting firm worked with LinkedIn to create a successful professional relationship game based on a user’s LinkedIn network. CMI says: LinkedIn imposes few limitations on content marketers. Extending personalization beyond the walls of the professional network is a realistic goal that you can make happen with LinkedIn APIs.

 


Via marketingIO
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marketingIO's curator insight, June 5, 2013 10:19 AM

We got excited when we saw the article title, but very little of the post concerned itself with personalization. And when personalization was mentioned, it came with APIs (pain). So if you have a nice dev team as a part of your marketing department, great. If not, then either start a business around custom program for LinkedIn APIs or just stick with the basics.


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Peg Corwin's curator insight, June 5, 2013 10:23 AM

Great ideas.

Greg Mudd's curator insight, June 5, 2013 12:51 PM

LinkedIn has rapidly become the number one B2B social networking tool for businesses and professionals, and in the process has transformed itself from a niche social network to a content powerhouse which is why LinkedIn should also be part of your content marketing strategy. Learn best practicies for delivering personalized experiences and best practices for audience segmentation.