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6 Tips to Increase Your Social Media Shares : Social Media Examiner

6 Tips to Increase Your Social Media Shares : Social Media Examiner | Digital marketing | Scoop.it
By making a few adjustments to how you create, publish, and post your content, you can increase the likelihood that others will share it more often.
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How to generate leads From Social Media ? | Christopher Reiff

#Social #media campaign are regularly more continuous and shorten than running on different #channels.http://t.co/PQXzwxmd8f
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Digimind: How to monitor your online reputation in an easy and quick way [Review]

Digimind: How to monitor your online reputation in an easy and quick way [Review] | Digital marketing | Scoop.it
Most of the tools I've analyzed so far offer good stats about your brand's mentions, but how many of them also interpret how good the mention is? None, at least as far as I know!
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9 Fonts Brands Should Avoid in 2014

9 Fonts Brands Should Avoid in 2014 | Digital marketing | Scoop.it
Some fonts have become so popular, they should no longer be used in brand identity. There are fonts that brands should avoid using in their identities and marketing collateral.
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23 Facts About Women and Advertising - TheInternetVision.com

23 Facts About Women and Advertising - TheInternetVision.com | Digital marketing | Scoop.it
Marketers spend most of their time trying to appeal to their target demographics, but when it comes to women, many of them are missing the mark. Given that women make up half the population and have a disproportionate amount of purchasing power, isn’t it in your best interest to try to understand them? Here are 23 surprising facts you probably didn’t know about women and advertising. - Women account for 85% of consumer purchases (She-conomy) - Despite this, 91% of women say advertisers don’t understand them...
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A Clever Code-Inspired Branding System, From a Design Master | Design | WIRED

A Clever Code-Inspired Branding System, From a Design Master | Design | WIRED | Digital marketing | Scoop.it
This visual system is essentially a kit of parts that can be customized and changed as the business evolves.
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Build Viral Business On Instagram, Twitter, Facebook And Other Social Media - Investor's Business Daily

Build Viral Business On Instagram, Twitter, Facebook And Other Social Media - Investor's Business Daily | Digital marketing | Scoop.it
Build Viral Business On Instagram, Twitter, Facebook And Other Social Media Investor's Business Daily "Great marketers who are in tune with their audience know which channels to use and which are a waste of resources," said Kristi Chester,...
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Managing the Social Media Mix | Social Media Today

Social media is a continually evolving realm with amazing potential for business communications, but it doesn’t have to be overwhelming.
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6 social networks to watch in 2014

6 social networks to watch in 2014 | Digital marketing | Scoop.it
With the holiday season in full swing and 2013 winding to a close, it's a good time to reflect on the year in social media and look ahead to what might be the next big thing in 2014. While Facebook, Twitter, Instagram and Pinterest reign supreme, there are some new unique and niched social networks poised to make a big splash. Here are six social networks I'll keep an eye on in 2014:
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11 ways to improve online customer retention

11 ways to improve online customer retention | Digital marketing | Scoop.it
According to a study from Adobe, in 2012 repeat shoppers made up just 8% of all site visitors in the US yet they accounted for nearly 41% of total online sales.So bearing in mind the fact that it’s also cheaper to keep a customer than it is to attract a new one, businesses need to be working hard to keep shoppers satisfied and give them a reason to return.With this in mind, I’ve rounded up 11 ways in which ecommerce retailers can improve customer retention....
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How to Be More Valuable to Your LinkedIn Network

How to Be More Valuable to Your LinkedIn Network | Digital marketing | Scoop.it
While people are generating leads on all of the social media sites, LinkedIn is the #1 choice for business networking and business-to-business marketing. According to the 2013 Social Media Marketing Industry Report by Social Media Examiner, 70% of marketers surveyed are using LinkedIn, and 64% plan to increase their use of the site. In this blog post series about how social media and blogging work together, we’re looking at how blogging helps you make a valuable contribution to your social media communities in three different ways. Today we’ll apply these to LinkedIn: 1. Expand your mind 2. Expand your relationships 3. Expand your influence...
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A Sample Social Media Plan for Events - PlannerWire

A Sample Social Media Plan for Events - PlannerWire | Digital marketing | Scoop.it
99% of events need a social marketing plan yet very few event planners know where to start to create one.
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17 famous graphic design quotes

17 famous graphic design quotes | Digital marketing | Scoop.it
If you're looking for creative ispiration, then take a look at the work and philosophies of famous designers — they're talented, wise and iconic for a reason!
Suzanne Pinchin's insight:
Antoine de Saint-Exupéry's quote struck a chord with me
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Plan Before You Post: 4 Tools to Optimize Your Content

Plan Before You Post: 4 Tools to Optimize Your Content | Digital marketing | Scoop.it
While the world of social media remains accessible to all with a capable device and an internet connection, certain content is more visibly effective than others.
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8 Ways to Save Time on Social Media Marketing

8 Ways to Save Time on Social Media Marketing | Digital marketing | Scoop.it
Learn 8 Ways to Save Time on Social Media Marketing for your blog or website in simple steps you can take daily to break it apart and save time
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Using social media as a customer support tool

Using social media as a customer support tool | Digital marketing | Scoop.it
In the world of support, social media can be a powerful tool. Here's how to successfully incorporate social media into your support strategy.
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Top Social Media Tools for the Busy Event Marketer

Top Social Media Tools for the Busy Event Marketer | Digital marketing | Scoop.it
If you’re an event marketer, you’re required to create a lively online presence for your event, keeping up with all of your social media accounts and ensuring they’re keeping your attendees engaged...
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6 Ways to Build Successful Digital Marketing Campaigns in 2014 - AllBusiness (blog)

6 Ways to Build Successful Digital Marketing Campaigns in 2014 - AllBusiness (blog) | Digital marketing | Scoop.it
6 Ways to Build Successful Digital Marketing Campaigns in 2014 AllBusiness (blog) This study will give you a picture about how brand consistency is achieved through visual design and how you can leverage that to strengthen relationships with your...
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11 Brutally Honest Job Titles

11 Brutally Honest Job Titles | Digital marketing | Scoop.it
(Funny stuff, and occasionally true. #socialmedia #design #hr http://t.co/zzfwS58wRi)
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Can you think of any others?
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10 Tips for Marrying Your Content to Your Social Media Efforts | ClearEdge Marketing

10 Tips for Marrying Your Content to Your Social Media Efforts | ClearEdge Marketing | Digital marketing | Scoop.it
I recently gave a webinar titled “Content is the Car; Social Media is the Gas”. The idea here is that to really get the best performance out of your content, you have to use the right fuel to “make it go” - to rev up your online presence.
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Spruce Up Your LinkedIn Profile in 5 Easy Steps -

Spruce Up Your LinkedIn Profile in 5 Easy Steps - | Digital marketing | Scoop.it
Just like Facebook, LinkedIn is constantly tweaking its interface and presenting users with new tools and options. Visit your profile often (once a month a minimum, but weekly is best) to make sure that your personal brand is projecting the desired perceptions of Professional You. Examine these five areas of your profile for a quick-and-easy LinkedIn rejuvenation.
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WANT! New Book: Paris versus New York

WANT! New Book: Paris versus New York | Digital marketing | Scoop.it
These beautifully designed, witty and chic illustrations are fab and would make a lovely gift. Created by French graphic artist Vahram Muratyan, the images were originally published on his acclaim...
Suzanne Pinchin's insight:
Want it!! Just need a coffee table to go with it
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Neville Brody leads RCA website overhaul | News | Design Week

Neville Brody leads RCA website overhaul | News | Design Week | Digital marketing | Scoop.it
The new site aims to be more editorially driven, and follows Brody’s recent RCA rebrand.
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Social media helps aid efforts after typhoon Haiyan - environment - 12 November 2013 - New Scientist

Social media helps aid efforts after typhoon Haiyan - environment - 12 November 2013 - New Scientist | Digital marketing | Scoop.it
For the first time in a disaster of this scale, volunteers are mining social media to give aid workers in the Philippines maps of who needs help where (RT @newscientist: Social media is helping coordinate aid efforts after typhoon #Haiyan
Suzanne Pinchin's insight:
Brilliant!!
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Thomson looks to 'modernise customer experience' with Holiday Design Store | News | Design Week

Thomson looks to 'modernise customer experience' with Holiday Design Store | News | Design Week | Digital marketing | Scoop.it
The 20.20-designed store brings in series of interactives and zoned spaces, while brochures take a back seat. (Thomson looks to 'modernise customer experience' with Holiday Design Store | News | Design Week http://t.co/SgNCkIGCuF)...
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