Digital Marketing Inbound and Beyond
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Credentials Reform: How Technology and the Changing Needs of the Workforce Will Create the Higher Education System of the Future

Credentials Reform: How Technology and the Changing Needs of the Workforce Will Create the Higher Education System of the Future | Digital Marketing Inbound and Beyond | Scoop.it
Learning, rather than seat time, will be the core measure of progress in this new system, and students will be able to demonstrate what they've learned through dynamic online platforms. What's more, education beyond high school will be viewed not as a static, one-time experience but as a lifelong journey of building one's knowledge and skills.
susangautsch's insight:
Such a novel idea finally coming to fruition -- soon -- to an educational landscape near you. Lest we forget: as long as we're measuring seat-time, we're still measuring the wrong end of the student. 
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Clipping Path, Remove Background & Photo Retouching Service Provider

Clipping Path, Remove Background & Photo Retouching Service Provider | Digital Marketing Inbound and Beyond | Scoop.it
High quality photoshop clipping path, deep etch, remove background from image by pen tool, photo editing and retouching services with best price guarantee!
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HubSpot Software Integrations | Eventbrite

HubSpot Software Integrations | Eventbrite | Digital Marketing Inbound and Beyond | Scoop.it
Integrate your online inbound marketing from HubSpot with your live event marketing from Eventbrite, so you immediately know when someone registers for your event and where they are at in your marketing funnel.  How can integrating your event marketing and inbound marketing help you?
Understand how your customers have engaged with you before they show up at the event with HubSpot’s tools for blogging, email, landing pages, call-to-actions and more.

Strengthen customer relationships leading up to and at the event with Eventbrite’s tools for promotion, registration, social media, easy entry management, and more.

Track the ROI after the event is over with reporting, analytics, lead management, and more.

 

“As marketers, how do you create an emotional connection with your customers and prospects? Sometimes the answer is by taking the experience offline through live events. In-person connections can be a more visceral experience than online ones, and they can’t be easily replicated by your competitors. The Eventbrite integration with HubSpot lets you bring people together at events, while providing a more complete view of your broader inbound marketing effort.”

 
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Zerys - Content Success Platform -- strategize, plan, assign, schedule, keyword it, workflow, editorial calendar

Zerys - Content Success Platform -- strategize, plan, assign, schedule, keyword it, workflow, editorial calendar | Digital Marketing Inbound and Beyond | Scoop.it
Powerful Suite of FREE Content Strategy and Planning ToolsPlan a comprehensive content strategySet-up all your content projectsDiscover the best keywords/topics to write aboutCreate a list of engaging titlesPlan your editorial calendar… all for free!

 

Interactive Content Strategy Guide and PlannerDevelop a clear, comprehensive content strategyEach section includes helpful questions and exercisesCreate an actionable plan to achieve content success!

 

New Content Types and WorkflowsChoose from several new content typesEach content type has its own, unique ordering workflowEach workflow walks you, step-by-step, through the process

 

New SmartPost Pricing GuideHelps you determine the right price to offer for your needsFactors in research time and writer star-ratingsChoose a pre-set bid price range, or enter your own custom range

 

Introducing – The New Content Services MarketplaceNow, Zerys is more than just a professional writer marketplaceSoon you’ll be able to hire a wide variety of content-related services as wellServices include editing, project management, title creation, seo consulting, and more!

 

New User Forum and Community SupportGet fast, friendly help whenever you need itInteract with our support staff and members of the Zerys communityJust scroll to bottom of each screen for screen-specific help
susangautsch's insight:

Tools are all free.  Pricing is for writers and editors. 

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UberConference - The Best Free Conference Call

UberConference - The Best Free Conference Call | Digital Marketing Inbound and Beyond | Scoop.it
UberConference provides a rich visual interface for conference calls. Simple, visual, and free to use, it's audio conferencing done right. Easily set up and join free conference calls, see who is in the conference, who is talking, and use powerful conferencing features.
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Integrates with HubSpot

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Bring back lost customers with mobile, web and Facebook retargeting - Perfect Audience

Bring back lost customers with mobile, web and Facebook retargeting - Perfect Audience | Digital Marketing Inbound and Beyond | Scoop.it
Perfect Audience is the fast and easy mobile, web and Facebook retargeting platform. Bring back lost customers and get more sales effortlessly.
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Online logo design & creation Withoomph!

Online logo design & creation Withoomph! | Digital Marketing Inbound and Beyond | Scoop.it
BEAUTIFUL LOGOS DESIGNED INSTANTLY

 

1. Enter your company name and keywords to describe your business. Choose from hundreds of beautifully designed logos.


2. Tweak your logo with typography and colours. Then preview your logo on relevant products to visualise your brand.


3. Choose to purchase a selection of high res logos from $39 including PNG, PDF & EPS, then enter your payment details and download your logo!

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Best Free stock photos · Pexels

Best Free stock photos · Pexels | Digital Marketing Inbound and Beyond | Scoop.it
Free high quality photos you can use everywhere. ✓ Free for commercial use ✓ No attribution required
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Keyword suggestion tool — Google suggest scraper — Übersuggest

Keyword suggestion tool — Google suggest scraper — Übersuggest | Digital Marketing Inbound and Beyond | Scoop.it
Get thousands keywords ideas in a minute with this amazing keyword suggestion tool: Übersuggest is Google Suggest on steroids!
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Marketing ROI Formula - Return on Investment Calculator

Marketing ROI Formula - Return on Investment Calculator | Digital Marketing Inbound and Beyond | Scoop.it
The marketing ROI formula for calculating return on investment is dependent on how you track revenue, profits and expenses. Here are calculators and a demo.
susangautsch's insight:

Basics: 

(Return - Investment)/Investment. 

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Free Tools for Competitor Keyword Research - Search Engine Journal

Free Tools for Competitor Keyword Research - Search Engine Journal | Digital Marketing Inbound and Beyond | Scoop.it
By Kristi Hines If you’re trying to figure out what keywords to go for, chances are you are going …
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Blog Commenting – A Practical Guide for Bloggers

Blog Commenting – A Practical Guide for Bloggers | Digital Marketing Inbound and Beyond | Scoop.it
Here at ShoutMeLoud, we have been learning about Blogging & SEO from long period & one of the most asked question and talked topic here is backlink building. No matter what, apart from OnPa...
susangautsch's insight:

Great ways to get quality backlinks to your site to build SEO. 

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How to Create a Cinemagraph in 7 Easy Steps

A cinemagraph is a short video that plays endlessly on a loop. Here's how to create on to incorporate into your marketing efforts.
susangautsch's insight:
what if we marketed, really marketed, in social with these?
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Features | SnapEngage Live Chat

Features | SnapEngage Live Chat | Digital Marketing Inbound and Beyond | Scoop.it
Our Live Chat has a ton of features, and they are going to make a big difference for you and your team.

 

Use HubSpot to generate more traffic and convert your leads into sales with SnapEngage.

Keep track of all SnapEngage chat interactions and leads directly in Hubspot, your all-inclusive marketing platform.

Automatically create a new lead when you chat with a new website visitorRecord touchpoints and transcripts and attach them to contactsGather information about visitors you’re chatting with via SnapEngage social discovery and HubSpot contact informationLeverage HubSpot prospect trackingScore leads based on chat interactions in order to segment and prioritize your prospects

No programming required, just enter your HubSpot portal information into SnapEngage and you’re ready to go.

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Linkedin - SlideShare for Businesses

As the global hub of professional content, SlideShare can help you or your business amplify its reach, get discovered by targeted audiences and capture more pr…

 

INTEGRATION WITH HUBSPOT:

Lead Generation on SlideShare

Through presentations, infographics and documents uploaded on SlideShare, marketers can request contact information from their viewers on SlideShare. With the HubSpot/SlideShare integration, you can trigger a contact form in SlideShare when a viewer:

Reaches a specific slideRequests to download the SlideShareReaches the end of the presentationClicks on a “learn more” CTA

These leads will flow directly to your HubSpot account, where you can find them in your contacts database. You can also segment and score leads based on their interaction with your SlideShare content.

 
susangautsch's insight:

Great integration: LinkedIn, SlideShare, and HubSpot. 

woot! 

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LinkedIn Showcase Pages

LinkedIn Showcase Pages | Digital Marketing Inbound and Beyond | Scoop.it
Introducing a new way to highlight your individual business brands.

 

Drive engagement with a dedicated page 

Showcase Pages are extensions of your Company Page, designed for spotlighting a brand, business unit, or initiative. Create a page for aspects of your business with their own messages and audience segments to share with.


Share specific content with a targeted audience 

As with a Company Page, you can share Company Updates and Sponsored Updates with LinkedIn members who can now follow the aspects of your business they’re interested in.


 

Create relationships that matter

 

Showcase Pages are aimed at building relationships with LinkedIn members. For more campaign-based efforts, use our Sponsored Updates, Sponsored InMail, or display advertising products.

 

See our content marketing portfolio

 

 

Here’s how to get started:

 

1. Identify business areas that need a Showcase Page.

2. Click the "Edit" menu on your Company Page. Select "Create a Showcase Page."

3. Now you're ready to start sharing your content.

 


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GoChime™ - Social Marketing Automation

GoChime™ - Social Marketing Automation | Digital Marketing Inbound and Beyond | Scoop.it
GoChime is a social marketing automation platform that enables businesses to increase the effectiveness of their email campaign objectives by 3x.
susangautsch's insight:
Integrate HubSpot + GoChime

GoChime is a Facebook retargeting tool that enables its users to re-engage with their inactive contacts or acquire new customers using Facebook Newsfeed and Right Rail ads. Using the HubSpot/GoChime integration will allow customers to run smarter and more effective social media advertising campaigns. Users will be able to:

Re-engage inactive customers that don’t open your email with a Facebook Newsfeed AdAcquire new customers by targeting “lookalikes audiences” modeled from existing customers exhibiting high-intentExclusion-target customers from your ads that have elected not to be contacted or by pulling converters out of a given campaign to prevent wasted ad spend. 
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GoChime™ - Social Marketing Automation

GoChime™ - Social Marketing Automation | Digital Marketing Inbound and Beyond | Scoop.it
GoChime is a social marketing automation platform that enables businesses to increase the effectiveness of their email campaign objectives by 3x.
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susangautsch's comment, September 10, 2015 12:20 PM
Find your existing customers on Facebook by anonymously matching their email addresses to their Facebook profiles, creating a unique audience that can be used for multiple ad strategies.
susangautsch's comment, September 10, 2015 12:20 PM
Syncing your audiences is super easy with secure connections to Silverpop, HubSpot, Campaign Monitor, Constant Contact, and MailChimp.
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Weld - from idea to prototype in minutes - Weld

Weld - from idea to prototype in minutes - Weld | Digital Marketing Inbound and Beyond | Scoop.it
The fastest prototyping and design tool for responsive websites and apps.
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3 Tips to Turn Healthcare News into Helpful Marketing Content

3 Tips to Turn Healthcare News into Helpful Marketing Content | Digital Marketing Inbound and Beyond | Scoop.it
Need some inspiration for healthcare content? Find out how you can turn a daily skim through the morning news into rich, relevant content.
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Keyword Spy

Keyword Spy | Digital Marketing Inbound and Beyond | Scoop.it
susangautsch's insight:

#1 Keyword Software & Keyword Tool for Keyword Research & Tracking

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Entice with the Visual -- 11 Tactics for Social

Entice with the Visual -- 11 Tactics for Social | Digital Marketing Inbound and Beyond | Scoop.it
Marketing has become more about visual marketing. It attracts people to your content and boosts online sharing. Here are 11 visual content marketing tips
susangautsch's insight:

Great tips with How-to's.

1. Customize the Tweets

2. Make it real to the personas

3. Embed CTAs

4. Go across platforms

5. Leverage the photos

6. Manage the content for godsake

7. Crowdsource user-generated stuff

8. More video 

9. Take risks -- sometimes

10. Tell stories w/animated GIF

11. Use full photo albums -- dig into Flickr collections (name the PriceSchool faculty...)

 

 

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101 Ways to Get Quality Backlinks To Your Blog

101 Ways to Get Quality Backlinks To Your Blog | Digital Marketing Inbound and Beyond | Scoop.it
When ever we talk about SEO, we divide it into on site and off site SEO. Off site SEO mainly contains backlinks and social signals. Specially, to boost your ran
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