Digital Marketing
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Google Changes Guidelines - Do Not Focus On Link Building

Google Changes Guidelines - Do Not Focus On Link Building | Digital Marketing | Scoop.it
Google has changed their guidelines, they no longer recommend link building

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William Hanna's curator insight, July 2, 2013 9:54 AM

Google certainly likes to keep everyone on their toes!  Regardless of the SEO side of things, it is still worth your while to link to affiliates and businesses that can add value to your business.  At least this idea of building links just for the sake of building links can be put to rest.  Amen Google!

William Hanna's curator insight, July 2, 2013 9:56 AM

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Maria Palma's curator insight, July 31, 2013 3:59 PM

As a small business owner, trying to keep up with Google's algorithm can make you crazy.  Just focus on creating good content all day, everyday, and you're good as gold.

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Can Personalized Video Help Your Business?

In this simple guide, we look at advances in online personalized video technology--and the ways video technology can help businesses grow sales and improve customer service.

Customer Engagement - it’s a vital part of any business strategy. The process often revolves two key elements:

  • Reaching buyers at the critical point of decision
  • And then, converting them to customers

In the past, when business was conducted face-to-face or over the phone, these two elements were much more obvious--and easier to support.  Now, since the majority of the world has pivoted to the digital space, finding those engaged sales opportunities has become a much more complex undertaking. 

As a result of the digital revolution, businesses are resorting to banners advertising, email marketing and social media marketing to stay in front of their audiences. While these methods can be effective and efficient, they often leave the customer feeling “spoken to” instead of “consulted with” about a particular product, service or account. 

With this in mind, the suggestion of using video to engage customers may seem even more one-way in nature, and thus even more of a gamble.  However, the nature of online video is changing and evolving. Companies, such as Real Time Content are perfecting state-of-the-art techniques which allow brands to generate personalized videos for their various marketing needs. This is beginning to make an impact across the digital landscape, as customers are engaged through the use of long form tailored content.

 

By melding the available digital opportunities and targeting options along with this segmented and real time video capability, businesses no longer have to guess which message will have the most impact across their audiences. Marketing now becomes directed to the individual in an engaging and powerful personalized interaction.

As segmentations are identified and a robust campaign strategy created, each audience is served a personalized experience and, as a result, the engagement becomes much easier to achieve. By implementing personalized video into your business’ marketing plan you can develop innovative ways to support loyalty initiatives to grow and retain customer retention. Imagine being able to recommend customers rewards utilization options based on their individual usage or being able to pitch different opportunities based on your user’s location or lifestyle demographics. 

As a result of this segmented, interactive technology businesses no longer have to rely on users taking a second or third step within the conversion process. This interactive video marketing capability allows for real time data to be served and received directly from within the video. Essentially, you are able to provide the intro, the diagnosis, the recommended solution and the sale from one experience all while creating an interaction with your customer that leaves them feeling in control and listened too. heard and accommodated.

Meet your audience where they are, present the most relevant solution to their situation and allow them to act at the point of decision. It’s the proven and traditional technique of marketers and salesmen for over 40 years rewrapped and made relevant to our ever growing digital world by companies like Real Time Content. 

Studiobanks's insight:

There is a growing demand for personal interaction within customer engagement and I think as we become even more digital the techniques discussed above will be as common as social media is today. For as new as this is, it is impressive what this company has already acheived - will be interesting to see where they go next. 

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Email Trumps Social For Customer Lifetime Value In Digital Marketing - Internet Marketing News

Email Trumps Social For Customer Lifetime Value In Digital Marketing - Internet Marketing News | Digital Marketing | Scoop.it
Internet Marketing News Email Trumps Social For Customer Lifetime Value In Digital Marketing Internet Marketing News New research has claimed email is more successful than social media as part of a digital marketing strategy, at least when it comes...
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Facebook #hashtags How To Correctly Use Them

Facebook #hashtags How To Correctly Use Them | Digital Marketing | Scoop.it
Facebook started rolling out hashtags last week and will continue to roll it out for more users in the coming weeks.  Many users were already used hashtags but they were not clickable (searchable) ...

Via Bonnie Burns
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Bonnie Burns's curator insight, July 5, 2013 11:18 AM
If you aren’t used to using hashtags it may be a little confusing at first, but it’s worth the effort, so take some time to read up on tags and do some planning.

 

angerith cascante gutierrez's curator insight, July 9, 2013 1:22 PM

excellent!

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Adobe buying up digital marketing co. for $600 million - AfterDawn

Adobe buying up digital marketing co. for $600 million - AfterDawn | Digital Marketing | Scoop.it
Adobe has announced this week that it will be acquiring major digital marketing software company Neolane for $600 million in cash.
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