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To Successfully Measure B2B Content Marketing, Get In The Friend Zone

To Successfully Measure B2B Content Marketing, Get In The Friend Zone | Digital Marketing | Scoop.it
Although it’s almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the “we’ve heard content marketing is good so we’ll do a lot and call […]
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Rescooped by Steve Berlin from Social Media
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6 Keys to Excellent Content Marketing

6 Keys to Excellent Content Marketing | Digital Marketing | Scoop.it
High-impact content is the best tool for moving customers through the sales process. If it's done right.

Via Dr. Kimberly Hurns
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Ivo Nový's curator insight, November 10, 2013 10:18 AM

High-impact content is the best tool for moving customers through the sales process. If it's done right.

TheSoulfulEMU's curator insight, November 10, 2013 2:15 PM

"Keys to keep handy everytime you see the door of Marketing opportunities!"

wolfsuniworld's curator insight, November 10, 2013 2:24 PM
Short overview on what to do for better positioning
Rescooped by Steve Berlin from visualizing social media
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5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC]

5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC] | Digital Marketing | Scoop.it
With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena.

Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world.

 

Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.


Via Lauren Moss
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9Dotstrategies's curator insight, November 10, 2013 10:20 PM
Infographic: Reasons Your Business Should Be On Google+
Darius Douglass's curator insight, December 1, 2013 3:26 PM

This is more like an ad,  Social Clinch must have gotten paid or looking to gain favor.

Lori Wilk's curator insight, December 28, 2013 3:19 PM

Simple to understand visual

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How To Get 300% More People To Read Your Content

How To Get 300% More People To Read Your Content | Digital Marketing | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
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Rescooped by Steve Berlin from Digital Marketing & Communications
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What Google Hummingbird Means for Your Content Strategy

What Google Hummingbird Means for Your Content Strategy | Digital Marketing | Scoop.it
Just when you’ve adapted to the idea that your company or clients needs a content marketing strategy to excel online, Google has changed the rules of the game. With the introduction of Google Hummingbird earlier this month, priorities shifted from a general marketing strategy to a mobile one. But executing a content marketing strategy that responds to mobile and the changes of Google Hummingbird in an intelligent way requires shifts in both mindset and technique.
Via Alex Butler
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Rescooped by Steve Berlin from Social Media, SEO, Mobile, Digital Marketing
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Increase Your Website Credibility in the Age of Content Marketing

Increase Your Website Credibility in the Age of Content Marketing | Digital Marketing | Scoop.it

If you're looking to succeed in the age of inbound marketing, conveying trust and credibility is paramount. Increase your website credibility now.


Via Kamal Bennani
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Martine Coutu's curator insight, November 4, 2013 11:14 AM

Capitalisez sur votre site web!

Samuel Pavin's curator insight, November 5, 2013 5:04 AM

5 basic points, yet fundamentals for any company website/blog.

Also these advice remain valid when it comes to social networks management too.