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Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks

Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks | Digital Marketing | Scoop.it
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..

Via Martin (Marty) Smith
Stephen Van Delinder's insight:

Great how-to guide for building a personal blog from scratch. 

 

Blogging is the perfect way to build thought leadership, network, and build a personal brand. This guide gives the entire process some structure. 

 

The How to Get Endless Blog Traffic is full of great suggestions on raising visibility through SEO, other blogs, and social platforms. 

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Mikko Hakala's curator insight, March 6, 7:21 AM

Super comprehensive guide.

malek's curator insight, March 6, 7:52 AM

Yoo, hoo...

Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.

Martin (Marty) Smith's curator insight, March 7, 4:36 AM

Blogging is KEY to personal branding. There may be no greater CSF (Critical Success Factors) when it comes to your personal brand. Why?

Because each blog post builds a legacy, an oeuvre. As you tell stories they  define you. You become a brand - You Da Brand. 

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ALS Ice Bucket Challenge: Success or Self Absorbed?

ALS Ice Bucket Challenge: Success or Self Absorbed? | Digital Marketing | Scoop.it

Let's Talk About Marketing Campaigns Real Quick

There are two kinds: branding and direct response. 

Stephen Van Delinder's insight:

Because there has been some controversy surrounding the efficacy of the #ALS ice bucket challenge and questions have arisen about the true intentions of those who choose to accept the challenge, I took some time to research how effective the campaign has been from a digital marketing perspective. Online chatter has polarized. On the one hand, some maintain that the campaign creates self-serving white noise and masquerades it as charity. Others point out that the campaign is about raising awareness for ALS charities and all press (especially free) is good press. I'm interested to hear your thoughts on this phenomenon. 

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Social Media Marketing's Top 10 Benefits via Forbes

Social Media Marketing's Top 10 Benefits via Forbes | Digital Marketing | Scoop.it

Ten Benefits of Social Media Marketing

1. Increased Brand Recognition.

2. Improved brand loyalty.

3. More Opportunities to Convert.

4. Higher conversion rates.

5. Higher Brand Authority.

6. Increased Inbound Traffic.

7. Decreased Marketing Costs

8. Better Search Engine Rankings

9. Richer Customer Experiences.

10. Improved Customer Insights


Via Martin (Marty) Smith
Stephen Van Delinder's insight:

I agree with Marty (@ScentTrail) on this one. Social Media Marketing will probably not lower your costs if you are doing it correctly. The rest of this is spot on. Your competition may or may not already be utilizing social, but either way it is something you need to be doing. The real beauty is customer availability, whether your competition is social or not, virtually all of your customers are. Social gives you the opportunity to start a dialogue with them in real time where they already are in a non-intrusive way. When used correctly, the results can far exceed this list of 10. 

 

Companies also have more opportunities to be creative when outreaching on social. Traditional email outreach open rates are typically around 20% depending on the industry (http://support2.constantcontact.com/articles/FAQ/2499); but I've conducted guerrilla outreach on social platforms that exceeded 90% response rates. There's really no reason not to utilize social in a B2C model. 

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Martin (Marty) Smith's curator insight, August 12, 6:45 AM

I agree with 9 out of 10. I don't think social media, done right, lowers your marketing costs (#7). Maybe eventually, and eventually is in three years or more when your social engine is really tuned, you might sort of lower costs.

More likely you costs will shift from paying for robots to paying for people. We think that is a GREAT trend consistent with the say we see he web moving (from traffic acquisition to creating cherished and valued experience).

Jakarta Web Developer's curator insight, August 12, 6:57 AM

Social Media Marketing's Top 10 Benefits via Forbes

Jakarta Web Developer's curator insight, August 12, 7:23 AM

Social Media Marketing's Top 10 Benefits via Forbes

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In PPC, Low CTR = Low Profits

In PPC, Low CTR = Low Profits | Digital Marketing | Scoop.it
In my column today, I’ll be talking about a PPC strategy that I first presented at SMX Advanced. Hopefully, it will convince you that pursuing a low click-through rate (CTR) is generally a losing bet. A few years ago, the low CTR strategy might have worked out very well for you — in fact, I’d […]
Stephen Van Delinder's insight:

It makes more sense for Google to favor strategies that have a higher CTR. Period. Larry Kim hypothesizes that a good quality score here is based on beating the average CTR, and explores the advantages and disadvantages of high and low quality scores.  Kim goes on to debunk several prominent myths (industrial variation, conversion rates vary with ad position, and low CTR keywords can have high QS).  You don’t need low CTR keywords at all; in fact, the overall quality score will raise or lower the other metrics in your entire campaign.  Kim concludes that the best strategy is to drop the bottom third of your keywords to raise the overall metrics of each campaign, as well as utilizing remarketing strategies to further target ads. If you manage PPC campaigns, this article is definitely worth a look. 

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Free Infographic: Best Subject Line for Salespeople | ContactMonkey

Free Infographic: Best Subject Line for Salespeople | ContactMonkey | Digital Marketing | Scoop.it
Track emails with ease. Email tracking gives you valuable insight on your leads, prospects and opportunities. Integration with Salesforce lets you spend more time selling and less time with manual data entry. Make smarter selling decisions and close more deals faster today.
Stephen Van Delinder's insight:

Write more effective sales emails. When it comes to titles, less is more. 

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AdWords Click Fraud Service Found Using Google's Trademark, Promoting Itself On YouTube

AdWords Click Fraud Service Found Using Google's Trademark, Promoting Itself On YouTube | Digital Marketing | Scoop.it
How’s this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently brought the scam to light. The service enables advertisers to quickly run […]
Stephen Van Delinder's insight:

Articles like this make it apparent just how difficult it can be to run a good PPC campaign. There are a lot of moving parts here besides just running up a budget. Search fraud can also cause problems with website metrics and, over time, lower quality score and ad rank. This raises the price that advertisers will pay per click and also lowers their ad on the page. While instances this blatant are pretty rare given the size of Google’s ad servers, advertisers need to know that this exists and limit exposure by structuring campaigns in a way that makes fraud more obvious. To learn more about click fraud motives and applications, check out this article: http://www.google.com/ads/adtrafficquality/#click-fraud-and-invalid-traffic

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How Google's New "Right To Be Forgotten" Form Works: An Explainer

How Google's New "Right To Be Forgotten" Form Works: An Explainer | Digital Marketing | Scoop.it
Google has taken a big step forward in complying with the European Union’s new “Right To Be Forgotten” that was established after a court ruling earlier this month. The company has created a new form allowing those in the EU to request takedown of URLs they dislike. Removals will only happen for EU-versions of Google, […]
Stephen Van Delinder's insight:

Big changes are happening online, and Google’s response to the “Right to be Forgotten” legislation in the EU is very telling.

 

The debate is not a new one. Individuals and companies have very little protection under current laws in the US because websites are not responsible for displaying content that is user generated. Users can easily be anonymous and launch attacks by posting damaging info online. Thus, the EU passed the “Right to be Forgotten” act which allows people to remove personal data when it appears online. Sound fair enough?

 

Not really to some. On the other side of the debate are the advocates of net neutrality who oppose censorship and point to the slippery slope we are headed down if people are allowed to hinder access to information at will--especially with government support.

 

Google’s response seems to be an unwilling cooperation. They will comply and remove links with the caveat that they will openly state when they have complied with this legislation and place a link to more information about why they complied, and what they agreed to remove. This seems to undermine the right to be “forgotten” and implies more of a right to be vaguely reminded about what it was we were legally forced to forget. 

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Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks

Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks | Digital Marketing | Scoop.it
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..

Via Martin (Marty) Smith
Stephen Van Delinder's insight:

Great how-to guide for building a personal blog from scratch. 

 

Blogging is the perfect way to build thought leadership, network, and build a personal brand. This guide gives the entire process some structure. 

 

The How to Get Endless Blog Traffic is full of great suggestions on raising visibility through SEO, other blogs, and social platforms. 

more...
Mikko Hakala's curator insight, March 6, 7:21 AM

Super comprehensive guide.

malek's curator insight, March 6, 7:52 AM

Yoo, hoo...

Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.

Martin (Marty) Smith's curator insight, March 7, 4:36 AM

Blogging is KEY to personal branding. There may be no greater CSF (Critical Success Factors) when it comes to your personal brand. Why?

Because each blog post builds a legacy, an oeuvre. As you tell stories they  define you. You become a brand - You Da Brand. 

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Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | Digital Marketing | Scoop.it
There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..
Stephen Van Delinder's insight:

@Martin (Marty) Smith gets it. 

 

I scooped a post yesterday that described people and companies who deal with creating positive favorable online reputations online as "sleazy." Needless to say, I am very appreciative of a more positive view on the topic. 

 

Marty suggests that everyone embrace their personal brand and utilize the following six steps. 

 

1. Chase BHAGs (Big Hairy Audacious Goals)

2. Utilize visuals

3. Think Team

4. Use social weapons to tell your story

5. Fear mediocrity, not FAILURE.

6. Give value away for free

 

This is spot on. When I think of the most influential personal brands I have encountered online (Like @GaryVee and @tferris), they follow these steps almost in this exact order. Vaynerchuck is on a mission go buy the Jets (BHAG) and Tim is usually trying to master a skill "normal" people take a lifetime with in under 3 hours. RIchard Branson is putting civilians in space. Peter Diamandis is providing the world with abundant resources. And in case you haven't been paying attention, Martin Smith is leveraging his influence, brand, and story every single day TO CURE CANCER. (How's that for a BHAG?)


What all of these people have in common is that they have mastered the application of the six steps above. 


Great Read. 

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Gmail adding prominent 'Unsubscribe' option to marketing emails | PCWorld

Gmail adding prominent 'Unsubscribe' option to marketing emails | PCWorld | Digital Marketing | Scoop.it

If you An 'unsubscribe' link would appear prominently at the header of some emails

Stephen Van Delinder's insight:

If your company does email marketing of any kind, then this article is worth the read. 

 

Not too long ago, Gmail reorganized inboxes into different tabs to make it easier for users to synthesis (and therefore ignore irrelevant) emails. Subsequently, open rates dropped 18% over the next 3 months. Continuing the trajectory of increasing user experience, Google is now adding a large unsubscribe button to make it easier to unsubscribe to lists you are no longer interested in receiving communications from. On one hand, this is good news because emails will be less likely to be marked as spam due to users being unable to locate the unsubscribe button. On the other, there will be a more honest reflection on the efficacy of marketing emails in the short term. 

 

Users having a better experience can be a  benefit for talented email marketers, but this will likely make outreach emails a more difficult method to introduce one's company in the future.  

 

 

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Microsoft Updates Bing Search Engine for Bitcoin Currency Conversions

Microsoft Updates Bing Search Engine for Bitcoin Currency Conversions | Digital Marketing | Scoop.it
Microsoft has added bitcoin currency conversions to its Bing search engine, which could pressure Google to follow suit.
Stephen Van Delinder's insight:

Last week I scooped an article about Bing sacrificing ad revenues to provide students with exclusively organic search results. I postulated that this was a strategy to build user base with the youth and remarked on the brilliance and long-term focus of this strategy. Think the Ronald McDonald of search...

 

Today, as MtGox (a former lynchpin of Bitcoin's empire) continues its painful collapses into obsolescence, we see Bing making a translucent gesture towards support of the virtual currency. This subtle endorsement will not go unnoticed by the tech savvy individuals at the forefront of the crypto-currency revolution. But better yet, it strategically pressures the formerly silent Google to be more decisive on the topic of Bitcoins. 

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Bing For Schools, Finally?

Bing For Schools, Finally? | Digital Marketing | Scoop.it
Matt Wallaert, a Behavioral Scientist at Microsoft but more well known for creating Bing For Schools posted on Twitter something strange. He wrote,
Stephen Van Delinder's insight:

Someone should do a case study about how to gain market share against an opponent with overwhelming brand loyalty. The strategy Bing has started to employ with niching is truly impressive. I have written before about how Bing is very clever in demonstrating their value to specific groups -- like ad spend decision makers. Sacrificing ad income to add a competitive edge to their product for academia (a market group that is likely to spend a lot of time researching) will result in students becoming more familiar and comfortable with the Bing interface. That comfort will yield massive dividends in brand loyalty over time. 

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10 Pro Online Reputation Management Tips For Local Businesses

10 Pro Online Reputation Management Tips For Local Businesses | Digital Marketing | Scoop.it
Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses — but reputation can have much broader impact than your reviews in Yelp and Google.
Stephen Van Delinder's insight:

This quote is pulled directly from the article, and is essentailly my MO. 

 

"For many small businesses, the complete lack of proactive reputation management leaves them in the position of a sitting duck. With little more than just a website to represent you online, you’re in a precarious position if anyone creates a site to target you or even just posts something on social media, as those items could rank for your business name searches. For established local businesses, people may frequently be searching for you by business name — so, having bad stuff rank in branded search results can directly impact your bottom line."

 

A democratized Internet means that everyone can be considered equally for information that ranks for certain topics. Google algorithms are programmed to give searchers web pages that are the most relevant, even if they are not completely factual. Thus, creating and monitoring accurate, relevant content is the responsability of the Business. 

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Facebook Announces New Platform to Create Ads Based on Objective - Search Engine Journal

Facebook Announces New Platform to Create Ads Based on Objective - Search Engine Journal | Digital Marketing | Scoop.it
Facebook announced today via its Facebook for Business News section that it has created a new platform that will allow advertisers to create ads and influe
Stephen Van Delinder's insight:

When the only tool you have is a hammer, it is tempting to think that every problem is a nail; but they aren’t. When we talk about Facebook, we are talking about marketing to a potential market of over a billion people. Sure there are advanced targeting options once the ad is created, but I was always baffled that the first question was not, “What are you trying to accomplish here?”

 

Facebook is notorious for being a challenging place to advertise, but I think objective based campaigns are a big step in the right direction.

 

Who’s excited? 

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Teens Create App To Document Police Brutality

Teens Create App To Document Police Brutality | Digital Marketing | Scoop.it
Meet the teens who are taking on police brutality with a little digital innovation.

Inspired by the civil unrest in Ferguson, Missouri, the three high schoolers from Decatur, Georgia, built "Five-O," a mobile app that empowers citizens &...
Stephen Van Delinder's insight:

The need for online reputation management continues to grow. There is now an app to record and rate your interactions with law enforcement officers. 

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Hoping to Fix Bad Reviews? Not So Fast

Hoping to Fix Bad Reviews? Not So Fast | Digital Marketing | Scoop.it
Online-reputation services promise to erase a business's negative reviews on sites such as Yelp and Angie's List, but critics are questioning their tactics and effectiveness.
Stephen Van Delinder's insight:

Marketing is now crowd sourced. While this is not always something businesses can control, it is always something businesses can leverage.

 

“Small and midsize U.S. businesses are expected to spend $700 million on tech tools or platforms to monitor customer opinions on the Web over the next year.” That figure is doubled from last year as the online brand and reputation management industry matures.  

 

Google has a free option that every business should utilize to receive notifications when their brand name is listed in an article that is indexed, called "me on the web." Strangely, less than 24% of companies monitor what is being said about them on the web. These companies will have no choice but to adapt to the new era in word of mouth advertising if they are to survive. In the meantime, can you image the advantage of a company that chooses to utilize social listening online as a brand management strategy?

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Google Adds Webmaster Tools Verification For Google My Business

Google Adds Webmaster Tools Verification For Google My Business | Digital Marketing | Scoop.it
Mike Blumenthal reports that you can now instantly verify your Google Local listings, formerly known as Google Place Listing and now known as Google My Business, through Google Webmaster Tools. Google’s Jade Wang announced this in the Google forums saying, “starting today, if you’re verifying a page for your business, you may be instantly verified […]
Stephen Van Delinder's insight:

Great new way to verify business information on Google My Business. If you run a local business, this is an absolute requirement for local SEO. I can only assume allowing companies to verify business locations on webmaster tools must be in response to the volume of post cards Google had to send out to verify addresses in the past. 

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How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday | Digital Marketing | Scoop.it
In today's Whiteboard Friday, Rand describes three aspects of experiments we should all keep in mind to ensure valid results. He goes on to offer up several ideas for tests you can begin today!
Stephen Van Delinder's insight:

Rand reviews the fundamental elements of a good SEO test.

Every time you experiment, use a control group with low result churn and low competition.Choose tests that are easily repeatable, and repeat the test. Make sure your results are not skewed by the ghost link effect.Rankings should only be one part of your test and for accuracy, make sure you are using logged out, non-geo-targeted, non-personalized results.
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Google's Pigeon Update Solves Yelp Problem, Boosts Local Directories

Google's Pigeon Update Solves Yelp Problem, Boosts Local Directories | Digital Marketing | Scoop.it
As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like Google has fixed its “Yelp problem” and is now showing Yelp pages at the […]
Stephen Van Delinder's insight:

Some interesting changes here for Local SEO as the latest Google update ties local results in tighter with web signals. Presumably this update is in response to Yelp's accusation that Google was favoring Google+ listings in search results. That accusation was not without merit, as Google attaches a barnacle to the company's listing in search results. Nonetheless, the actual company website was, at that point, in the most authoritative position on the page as the number one organic result. Now, it looks like many searches will yield high-ranking review sites even higher than the private website of the company being reviewed. This makes managing your business's Brand on review sites like Yelp more important than ever before. 

 

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Creepy New Website Shows Just How Much Facebook Knows About You

Creepy New Website Shows Just How Much Facebook Knows About You | Digital Marketing | Scoop.it
How much can someone learn about you by accessing your Facebook data? Not just your friends and interests, but also who stalks you, where you spend your time and even how much money you make
Stephen Van Delinder's insight:

Creepy stuff.... 

 

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Why Employers Care About Your Personal Brand

Why Employers Care About Your Personal Brand | Digital Marketing | Scoop.it
In the new era of social networks, employees are the new face(s) of corporate culture. Personal Branding is being taken seriously by employers and is a better w

Via Martin (Marty) Smith
Stephen Van Delinder's insight:

Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time. 

 

I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship. 

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Martin (Marty) Smith's curator insight, March 2, 12:14 PM

Personal Branding & The Future
This article got me thinking about the future. What is a company if not the summary of the talent it can attract? Your brand is about to be very important to hiring managers. The tribe you create and the brand you project should and will be evaluated against the goals and aspirations of the companies you contribute to.

I'm an "all in" guy. When I work for someone I give them all I have, but these days it is important to reserve some energy and time for developing your personal brand. Instead of disloyal working on YOU is the most "loyal" thing you can do.

Most companies think of themselves as a thing apart from their people. They have a building and so an identity apart from their people. Not so much as it turns out.

In our not too distant social and connected future any company is the sum of its social and connected parts. Work on developing your brand daily and it will pay you big return in your next job interview or career change.

Added an interesting related story to GPlus
https://plus.google.com/102639884404823294558/posts/6qBfQdnr337


Great Stephen Van Delinder's insight:

Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time. 

 

I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship. 

 

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Inside The Sleazy World Of Reputation Management, Where People Pay To Control What You See On The Internet

Inside The Sleazy World Of Reputation Management, Where People Pay To Control What You See On The Internet | Digital Marketing | Scoop.it

There is an entire industry dedicated to making bad things on the Internet quietly disappear and making promotional, good things about a person or a company look totally legitimate, even when they're just PR spin...

Stephen Van Delinder's insight:

I assume there was a time not too incredibly long ago when a brand manager enjoyed a light workload in a corner office and spent a lot of time schmoozing with PR. Those days are gone. You are a brand online, and many people are learning the hard way that if you don't control your brand, someone else might.

The famous among us have been involved in this for years. Dennis Rodman on the cover of magazines and Charlie Sheen on prime time television spring to mind. There was a time when you needed some form of status to control an image and sway public opinion for better or worse. 

Now information is available and can be synthesized faster than ever before. It can also be posted online with relative ease and, well-aimed posts on authoritative websites can have disastrous consequences overnight. There are a lot of interests at play with this issue: free speech, consumer protection, libel and defamation of character to name a few. 

As more and more companies and people are affected, the need for specialized online branding increases. This article portrays reputation managers in a somewhat negative light, but reputations and brands are very valuable. Social media is the new word of mouth. I can pose a question about any purchase to over 800 people I know personally online in less time than it would take to pick up the phone and call a single one of them.

To paraphrase an idea from Andy Beal (mentioned in this article), "The time to worry about you health is when you are considering eating a cheeseburger, not when you are having a heart attack." A proactive approach to online brand management will eventually just be called "marketing." Astute companies have realized the power they now have to monitor their brand's image in real time.

On the other hand, if people and companies choose to ignore their online reputation, they may severely limit their options when negative posts or reviews do arise. And trust me, they will arise. People believe that they are anonymous on the Internet and Yelp itself claims that one in five reviews are fake. It could be an unethical competitor, disgruntled employee, unreasonable customer, or personal enemy; but someone will have something negative to say. In my years of digital marketing I have never seen a review that says, "This Company is okay." People expect quality service and are very likely to leave reviews when they feel they have been dealt with unfairly. That's okay. If a company has zero bad reviews, I start to get skeptical. 

The point is this: if you want to avoid weighing limited options between black and white hat firms, make sure you monitor and maintain your presence online before problems arise. A strong base of reviews and authoritative content is the best protection for your business.

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Online is the New Real World: Your Digital Reputation Precedes You

Online is the New Real World: Your Digital Reputation Precedes You | Digital Marketing | Scoop.it
With the social web and proliferation of apps, smart phones and always on internet access, we are becoming a society of accidental narcissists. I don’t believe we set out to become self-obsessed and
Stephen Van Delinder's insight:

The internet is your first impression, a real time documentation of your life, and a powerful indicator of your personality, priorities, integrity, and work ethic. Search Engines will introduce you not as a friend, but as an unbiased third party who sees to reveal the most relevant information about you. 

 

"We now live three lives online; one that disappears, one that is secret, and one that sculpts our legacy."


Obviously as a marketing tool, the playing field is leveled; I smirk when I think about my college classes that focused on writing a perfect resume - it was an important skill when millennials were interviewing with baby boomers who were accustomed to judging someone on a 30 minute conversation and on page of concentrated sales copy. Today, there are faster and more accurate ways to synthesize information about candidates. I recently had an infographic created (http://reputationresolutions.com/know-google/) to demonstrate the power than an online reputation can have in a job search. In short, your online reputation is ultimately a culmination of what you reveal to the world. Starting with a strategy to emphasize positive aspects is probably a good decision. 

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Google Propaganda, SEO and Why Marketers Need to Wake Up

Google Propaganda, SEO and Why Marketers Need to Wake Up | Digital Marketing | Scoop.it
As the entire search world knows, Matt Cutts released a post last week – I’m paraphrasing – warning us that Google now considers “low quality guest posting” to be spam under their guidelines and will begin to take action in accordance with those beliefs. I don’t plan to revolve this post entirely around that announcement. …
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Let's everyone try not to panic. 

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How Google Makes Its Money | Social Media Today

How Google Makes Its Money | Social Media Today | Digital Marketing | Scoop.it
According to the Webster’s Dictionary, an oxymoron is a “combination of incongruous words,” such as cruel kindness.
Stephen Van Delinder's insight:

Right now in America, the Internet enjoys net neutrality: “The principle that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites.” Other countries like China do not have net neutrality and state owned search engines dominate the market share.

 

In the US, you are free to use whatever search engine delivers the most relevant results for search queries. Based solely on usage statistics, consumers agree that Google delivers the most relevant search results online. James Altucher wrote a great article on honesty http://www.jamesaltucher.com/2011/10/7-things-happen-to-you-when-you-are-completely-honest/ where he asserts the following:

 

“Google has no content on it at all. But Google is honest about that. You just walked into their store and said, ‘Please, help me – do you have anything to prevent a potential outbreak of herpes’ and Google will say, quite honestly, ‘i’m sorry, I can’t help you, but here are ten of my competitors who can potentially help you. And, by the way, here are three more of my competitors who MIGHT be able to help you but, in full disclosure, they are paying me to tell you this.’ And then Google shrugs its shoulders. That’s all they can do for you.”

 

Google’s core competency is synthesizing the web to generate the most relevant content, not the least evil or most accurate. In fact, the Google algorithm uses searcher metrics to determine relevancy, so search results empirically mirror back sites that users have engaged in the past.

 

Enter Kimberly Reynolds of Social Media today. Along with Brand.com CEO Mike Zammuto, she alleges the following: “Consumers will supposedly get the best possible match for their search queries by relying on this system. That is, unless a company with a lower ‘number and quality of links’ buys advertising from Google -- then their results will show up higher in the ranking.” She neglects to mention that she is comparing paid ads to organic search results and Google separates and discloses paid ads to its users. Indeed, we are lead to believe that there is a conflict of interest and consumer review sites are essentially purchasing their rankings. Studies show, however, that upwards of 80% of consumers consult online reviews before making a purchase decision. This leads one to believe that review content is very relevant to searches for specific brands, and therefore, Google’s algorithm would be likely to rank it highly.

 

By Reynolds’ logic, consumers should question the integrity of any company that offers both organic/user-generated content alongside paid advertising content. A list of companies who do that would be endless, but if I were looking for an obvious conflict of interest, I would start with sites like Yelp.com that offer user generated reviews along side (very expensive) paid ad programs.

 

“Zammuto [The CEO of Brand.com] feels [Google’s] lack of a transparency is fueling the explosive growth in reputation and brand management for companies [offered by Brand.com].” In essence, the CEO of Brand.com is saying if Google allows review companies to manipulate search results as the article indicates, that’s good for the brand management industry. 

 

All speculation about manipulated search results aside, Reynolds closes by reinforcing my original point, “the onus will be on Google to show customers and consumers that they provide the most accurate results to queries.” Users evaluate the relevance of search results every time they pick a search engine. If Google manipulates organic rankings by accepting payment for links which otherwise would not have ranked organically, the relevance of search results for the user will inherently drop and the door will be open for a competitor to deliver better search results. For this reason Google is very unlikely to accept payment to manipulate organic search results.

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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | Digital Marketing | Scoop.it
Psychology is one of the most important aspects in marketing that we all tend to overlook. From messaging to color, it’s the small details that can persuade y
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Great Read here from Neil Patel. Color effects conversions, know your target audience. 

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