Digital Marketing
Follow
196 views | +0 today
 
Rescooped by Stephen Van Delinder from Personal Branding Using Scoopit
onto Digital Marketing
Scoop.it!

Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks

Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks | Digital Marketing | Scoop.it
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..

Via Martin (Marty) Smith
Stephen Van Delinder's insight:

Great how-to guide for building a personal blog from scratch. 

 

Blogging is the perfect way to build thought leadership, network, and build a personal brand. This guide gives the entire process some structure. 

 

The How to Get Endless Blog Traffic is full of great suggestions on raising visibility through SEO, other blogs, and social platforms. 

more...
Mikko Hakala's curator insight, March 6, 10:21 AM

Super comprehensive guide.

malek's curator insight, March 6, 10:52 AM

Yoo, hoo...

Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.

Martin (Marty) Smith's curator insight, March 7, 7:36 AM

Blogging is KEY to personal branding. There may be no greater CSF (Critical Success Factors) when it comes to your personal brand. Why?

Because each blog post builds a legacy, an oeuvre. As you tell stories they  define you. You become a brand - You Da Brand. 

From around the web

Your new post is loading...
Your new post is loading...
Scooped by Stephen Van Delinder
Scoop.it!

Why it's so hard to stop online harassment

In her column last week, Jessica Valenti wrote, "If Twitter, Facebook or Google wanted to stop their users from receiving online harassment, they could do it tomorrow." She’s technically right that...
Stephen Van Delinder's insight:

I wrote recently in response the potential effects delisting defamatory content could have online. Another similar issue is dealing with online bullying and harassment. There are two issues here. The first is a machine problem: programming ultimately breaks down to if statements in situations like this and there is currently no black and white way to identify harassment. The second is that site owners may not be opposed to promoting harassment and bullying because a free market dictates that supply will rise to meet demand. What can we say? The Internet showcases humanity in all of it's aspects. Let's assume people have good intentions with UCG centered sites and want to address issues like harassment. Computers still have basically no emotional intelligence. Sarah Jeong captures this simply when she says: "Robots are not smart; they cannot sense context and meaning." This is true. What is harassment, free speech, and defamation tends to be a human judgment call. There is currently no scalable way to fight this. The closest option would be to emulate software designed to protect intellectual property, but this is a much easier issue to define (though it's still clearly very problematic). Sarah concludes that emulating content ID to fight harassment would likely cause more problems than solutions. There must be an entirely new approach to this problem. 

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords

Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords | Digital Marketing | Scoop.it
Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users.
Stephen Van Delinder's insight:

Search engines are becoming more intuitive and less static in generating results for searches. The findings from search metrics track the decreasing emphasis placed on the specific keyword targeting in all the major places it is usually applied (title, h1, url, etc…). This is what one would expect because, although technology currently forces us to search for specific words, humans are typically looking for info surrounding a given topic. The study concludes that being authoritative (and generally exhaustive) in a concept or idea is the best way to achieve rankings if you are not working under an enormous brand. Indeed, it seems like in most of the analysis, position one is incongruent with the rest of the data because position one is skewed by a large, well established property or brand.

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

Using AdWords Auction Insights To Find Out Who’s Winning On Mobile

Using AdWords Auction Insights To Find Out Who’s Winning On Mobile | Digital Marketing | Scoop.it
The Auction Insights report gives you visibility into the auctions you compete in. Contributor Matt Lawson explains out how to use it to your best advantage.
Stephen Van Delinder's insight:

Auction Insights is among my favorite reports for clients interested in strengthening their PPC presence, and this is a brilliant guide to what information the report provides and how to maximize its efficacy. In one page, you can see:

 

-Your Impression Share compared to your competitors  at the keyword, adgroup, or campaign level.

-The Percentage of Auction Overlap

_Top of Page Analysis

-Position Above Rate

 

Here, Matt Lawson explains how to compare and contrast these categories between mobile devices and desktops; he even has suggestions for a visual presentation to make it easy for decision makers to read and comprehend. 

 

If you run ad campaigns or hire people who do, this article is definitely worth a read. This is the kind of insight that helps companies maximize their ad spend to achieve higher page position, higher CTR, and lower CPC. 

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

13 Ways to Beat the Facebook Algorithm | SEJ

13 Ways to Beat the Facebook Algorithm | SEJ | Digital Marketing | Scoop.it
Over the past year, Facebook algorithm updates has been rolled out, resulting in decreased visibility for business’s organic page posts.
Stephen Van Delinder's insight:

Facebook's business model encourages advertisers to purchase paid promotion of posts by actively restricting the organic distribution of content to a user's fan base. While most websites encourage quality content, Facebook's algorithm is designed to maximize profits from it's user base by ensuring restricted distribution. Luckily, Social marketers have some options: 

 

1. Great Content

2. Facebook Ads

3. Other Social Networks

4. Use Personal Posts

5. Leverage Contacts

6. Increase Post Frequency

7. Share Exclusive Content

8. Analytics

9. Use Multimedia

10. User Generated Content

11. Engage

12. Update Your Page

13. Network with Other Pages

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

Yelp Uses Private Yelp Messages to Find Paid Reviews Evidence - The SEM Post

Yelp Uses Private Yelp Messages to Find Paid Reviews Evidence - The SEM Post | Digital Marketing | Scoop.it
Yelp announced that they have released 61 new “Consumer Alerts” on the Yelp pages of businesses who have been found to be spamming the review system through either multiple reviews from the same IP address or who have been found offering payment or discounts for fake reviews. The businesses are flagged with alert notices for …
Stephen Van Delinder's insight:

Yelp is now sifting through IP addresses and "private" messages to publicly shame companies who incentivize Yelp users for reviews, and publish disclaimers for multiple reviews originating from the same IP address. 

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

Teens Create App To Document Police Brutality

Teens Create App To Document Police Brutality | Digital Marketing | Scoop.it
Meet the teens who are taking on police brutality with a little digital innovation.

Inspired by the civil unrest in Ferguson, Missouri, the three high schoolers from Decatur, Georgia, built "Five-O," a mobile app that empowers citizens &...
Stephen Van Delinder's insight:

The need for online reputation management continues to grow. There is now an app to record and rate your interactions with law enforcement officers. 

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

Hoping to Fix Bad Reviews? Not So Fast

Hoping to Fix Bad Reviews? Not So Fast | Digital Marketing | Scoop.it
Online-reputation services promise to erase a business's negative reviews on sites such as Yelp and Angie's List, but critics are questioning their tactics and effectiveness.
Stephen Van Delinder's insight:

Marketing is now crowd sourced. While this is not always something businesses can control, it is always something businesses can leverage.

 

“Small and midsize U.S. businesses are expected to spend $700 million on tech tools or platforms to monitor customer opinions on the Web over the next year.” That figure is doubled from last year as the online brand and reputation management industry matures.  

 

Google has a free option that every business should utilize to receive notifications when their brand name is listed in an article that is indexed, called "me on the web." Strangely, less than 24% of companies monitor what is being said about them on the web. These companies will have no choice but to adapt to the new era in word of mouth advertising if they are to survive. In the meantime, can you image the advantage of a company that chooses to utilize social listening online as a brand management strategy?

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

Google Adds Webmaster Tools Verification For Google My Business

Google Adds Webmaster Tools Verification For Google My Business | Digital Marketing | Scoop.it
Mike Blumenthal reports that you can now instantly verify your Google Local listings, formerly known as Google Place Listing and now known as Google My Business, through Google Webmaster Tools. Google’s Jade Wang announced this in the Google forums saying, “starting today, if you’re verifying a page for your business, you may be instantly verified […]
Stephen Van Delinder's insight:

Great new way to verify business information on Google My Business. If you run a local business, this is an absolute requirement for local SEO. I can only assume allowing companies to verify business locations on webmaster tools must be in response to the volume of post cards Google had to send out to verify addresses in the past. 

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday | Digital Marketing | Scoop.it
In today's Whiteboard Friday, Rand describes three aspects of experiments we should all keep in mind to ensure valid results. He goes on to offer up several ideas for tests you can begin today!
Stephen Van Delinder's insight:

Rand reviews the fundamental elements of a good SEO test.

Every time you experiment, use a control group with low result churn and low competition.Choose tests that are easily repeatable, and repeat the test. Make sure your results are not skewed by the ghost link effect.Rankings should only be one part of your test and for accuracy, make sure you are using logged out, non-geo-targeted, non-personalized results.
more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

Google's Pigeon Update Solves Yelp Problem, Boosts Local Directories

Google's Pigeon Update Solves Yelp Problem, Boosts Local Directories | Digital Marketing | Scoop.it
As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like Google has fixed its “Yelp problem” and is now showing Yelp pages at the […]
Stephen Van Delinder's insight:

Some interesting changes here for Local SEO as the latest Google update ties local results in tighter with web signals. Presumably this update is in response to Yelp's accusation that Google was favoring Google+ listings in search results. That accusation was not without merit, as Google attaches a barnacle to the company's listing in search results. Nonetheless, the actual company website was, at that point, in the most authoritative position on the page as the number one organic result. Now, it looks like many searches will yield high-ranking review sites even higher than the private website of the company being reviewed. This makes managing your business's Brand on review sites like Yelp more important than ever before. 

 

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

Creepy New Website Shows Just How Much Facebook Knows About You

Creepy New Website Shows Just How Much Facebook Knows About You | Digital Marketing | Scoop.it
How much can someone learn about you by accessing your Facebook data? Not just your friends and interests, but also who stalks you, where you spend your time and even how much money you make
Stephen Van Delinder's insight:

Creepy stuff.... 

 

more...
No comment yet.
Rescooped by Stephen Van Delinder from Personal Branding Using Scoopit
Scoop.it!

Why Employers Care About Your Personal Brand

Why Employers Care About Your Personal Brand | Digital Marketing | Scoop.it
In the new era of social networks, employees are the new face(s) of corporate culture. Personal Branding is being taken seriously by employers and is a better w

Via Martin (Marty) Smith
Stephen Van Delinder's insight:

Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time. 

 

I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship. 

more...
Martin (Marty) Smith's curator insight, March 2, 3:14 PM

Personal Branding & The Future
This article got me thinking about the future. What is a company if not the summary of the talent it can attract? Your brand is about to be very important to hiring managers. The tribe you create and the brand you project should and will be evaluated against the goals and aspirations of the companies you contribute to.

I'm an "all in" guy. When I work for someone I give them all I have, but these days it is important to reserve some energy and time for developing your personal brand. Instead of disloyal working on YOU is the most "loyal" thing you can do.

Most companies think of themselves as a thing apart from their people. They have a building and so an identity apart from their people. Not so much as it turns out.

In our not too distant social and connected future any company is the sum of its social and connected parts. Work on developing your brand daily and it will pay you big return in your next job interview or career change.

Added an interesting related story to GPlus
https://plus.google.com/102639884404823294558/posts/6qBfQdnr337


Great Stephen Van Delinder's insight:

Your company is comprised of the people you hire. Their influence, ideas, and professional character ultimately shape your brand. Social influence is extremely important, and it has never been easier to reach the masses with positive or negative news. I have mentioned this before but resumes are a thing of the past. More abundant (and frankly more accurate) info is available online and is updated in real time. 

 

I love Marty's insight about being "All in." I think (provided you are in the right job) there can be a tremendous overlap between person and professional brand-making your affiliation with an employer a symbiotic relationship. 

 

Scooped by Stephen Van Delinder
Scoop.it!

Inside The Sleazy World Of Reputation Management, Where People Pay To Control What You See On The Internet

Inside The Sleazy World Of Reputation Management, Where People Pay To Control What You See On The Internet | Digital Marketing | Scoop.it

There is an entire industry dedicated to making bad things on the Internet quietly disappear and making promotional, good things about a person or a company look totally legitimate, even when they're just PR spin...

Stephen Van Delinder's insight:

I assume there was a time not too incredibly long ago when a brand manager enjoyed a light workload in a corner office and spent a lot of time schmoozing with PR. Those days are gone. You are a brand online, and many people are learning the hard way that if you don't control your brand, someone else might.

The famous among us have been involved in this for years. Dennis Rodman on the cover of magazines and Charlie Sheen on prime time television spring to mind. There was a time when you needed some form of status to control an image and sway public opinion for better or worse. 

Now information is available and can be synthesized faster than ever before. It can also be posted online with relative ease and, well-aimed posts on authoritative websites can have disastrous consequences overnight. There are a lot of interests at play with this issue: free speech, consumer protection, libel and defamation of character to name a few. 

As more and more companies and people are affected, the need for specialized online branding increases. This article portrays reputation managers in a somewhat negative light, but reputations and brands are very valuable. Social media is the new word of mouth. I can pose a question about any purchase to over 800 people I know personally online in less time than it would take to pick up the phone and call a single one of them.

To paraphrase an idea from Andy Beal (mentioned in this article), "The time to worry about you health is when you are considering eating a cheeseburger, not when you are having a heart attack." A proactive approach to online brand management will eventually just be called "marketing." Astute companies have realized the power they now have to monitor their brand's image in real time.

On the other hand, if people and companies choose to ignore their online reputation, they may severely limit their options when negative posts or reviews do arise. And trust me, they will arise. People believe that they are anonymous on the Internet and Yelp itself claims that one in five reviews are fake. It could be an unethical competitor, disgruntled employee, unreasonable customer, or personal enemy; but someone will have something negative to say. In my years of digital marketing I have never seen a review that says, "This Company is okay." People expect quality service and are very likely to leave reviews when they feel they have been dealt with unfairly. That's okay. If a company has zero bad reviews, I start to get skeptical. 

The point is this: if you want to avoid weighing limited options between black and white hat firms, make sure you monitor and maintain your presence online before problems arise. A strong base of reviews and authoritative content is the best protection for your business.

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

Defamatory Threats To Have Chilling Effect On Link Builders?

Defamatory Threats To Have Chilling Effect On Link Builders? | Digital Marketing | Scoop.it

My advice to SEOs and content creators at this time is to police your user-generated content with a fine toothed comb, and don’t allow any comments that, if they were made about you, would upset you.

Stephen Van Delinder's insight:

Choose your next move wisely, the way we address issues like online defamation will have long-term consequences. Freedom is a very high state, it needs to be used responsibly and  protected with vigilance. 

 

Sound advice from Eric: "Police your user-generated content with a fine toothed comb, and don’t allow any comments that, if they were made about you, would upset you."

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

Google Targets Sites Using Private Blog Networks With Manual Action Ranking Penalties

Google Targets Sites Using Private Blog Networks With Manual Action Ranking Penalties | Digital Marketing | Scoop.it
Google has reportedly taken action on sites participating in private blog networks, also known as PBNs. On September 18th, Google sent out widespread manua
Stephen Van Delinder's insight:

I'm not buying it; these are manually assigned penalties targeting sites with thin content. I feel like we just did this a few months ago with the outrage over Guest Blogging. This looks like an update that targets pages based on lack of content on the page (something fairly easy to analyze) rather than the use of the Private Blogging Networks in back link profile. My suggestion to consistently rank well in Google is provide value to users. Make sure your proposition overlaps with what searchers are searching for and you should be fine. 

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

The Hidden World of Facebook "Like Farms" | MIT Technology Review

The Hidden World of Facebook "Like Farms" | MIT Technology Review | Digital Marketing | Scoop.it
If you pay a “like farm” to generate likes for your Facebook pages, what do you get?
Stephen Van Delinder's insight:

"Our work provides strong evidence that likers attracted on our honeypot pages, even when using legitimate Facebook campaigns, are significantly different from typical Facebook users." 


If you manage social advertising budgets, this article on Facebook is definitely worth a look. Facebook appears to be selling campaigns that result in likes from low quality users. Ultimately, it looks like paying for likes (in any capacity) lowers overall "liker" quality. Users who like over 1200 pages are much less likely to see posts from any one particular page just because of the numbers involved. More impressions from low quality users results in less engagement. Less engagement means less organic distribution. Less organic distribution means more incentive to advertise through promoted posts. In this setup, Facebook seems to make money twice - first by selling campaigns designed to acquire low quality likes, and second to promote posts with the resulting low engagement. I would enjoy seeing a study on engagement with a control page that has organically grown a reasonable audience of loyal followers, versus a page that utilized Facebook ad campaigns to build a similarly sized audience. 

 

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

This Graphic Shows How to Remove Embarrassing Photos from Social Media

Even if you think you're sharing or storing photos privately online, there's always a chance that your pictures could inadvertently get into the wrong hands. Here's how to completely remove photos you don't want shared from Facebook, Google, Instagram, and Twitter.
Stephen Van Delinder's insight:

Great infographic on how to deal with cyberbullying on popular social media sites. Be careful what you post online, it can be very difficult to remove content later. 

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

ALS Ice Bucket Challenge: Success or Self Absorbed?

ALS Ice Bucket Challenge: Success or Self Absorbed? | Digital Marketing | Scoop.it

Let's Talk About Marketing Campaigns Real Quick

There are two kinds: branding and direct response. 

Stephen Van Delinder's insight:

Because there has been some controversy surrounding the efficacy of the #ALS ice bucket challenge and questions have arisen about the true intentions of those who choose to accept the challenge, I took some time to research how effective the campaign has been from a digital marketing perspective. Online chatter has polarized. On the one hand, some maintain that the campaign creates self-serving white noise and masquerades it as charity. Others point out that the campaign is about raising awareness for ALS charities and all press (especially free) is good press. I'm interested to hear your thoughts on this phenomenon. 

more...
No comment yet.
Rescooped by Stephen Van Delinder from Social Marketing Revolution
Scoop.it!

Social Media Marketing's Top 10 Benefits via Forbes

Social Media Marketing's Top 10 Benefits via Forbes | Digital Marketing | Scoop.it

Ten Benefits of Social Media Marketing

1. Increased Brand Recognition.

2. Improved brand loyalty.

3. More Opportunities to Convert.

4. Higher conversion rates.

5. Higher Brand Authority.

6. Increased Inbound Traffic.

7. Decreased Marketing Costs

8. Better Search Engine Rankings

9. Richer Customer Experiences.

10. Improved Customer Insights


Via Martin (Marty) Smith
Stephen Van Delinder's insight:

I agree with Marty (@ScentTrail) on this one. Social Media Marketing will probably not lower your costs if you are doing it correctly. The rest of this is spot on. Your competition may or may not already be utilizing social, but either way it is something you need to be doing. The real beauty is customer availability, whether your competition is social or not, virtually all of your customers are. Social gives you the opportunity to start a dialogue with them in real time where they already are in a non-intrusive way. When used correctly, the results can far exceed this list of 10. 

 

Companies also have more opportunities to be creative when outreaching on social. Traditional email outreach open rates are typically around 20% depending on the industry (http://support2.constantcontact.com/articles/FAQ/2499); but I've conducted guerrilla outreach on social platforms that exceeded 90% response rates. There's really no reason not to utilize social in a B2C model. 

more...
Martin (Marty) Smith's curator insight, August 12, 9:45 AM

I agree with 9 out of 10. I don't think social media, done right, lowers your marketing costs (#7). Maybe eventually, and eventually is in three years or more when your social engine is really tuned, you might sort of lower costs.

More likely you costs will shift from paying for robots to paying for people. We think that is a GREAT trend consistent with the say we see he web moving (from traffic acquisition to creating cherished and valued experience).

Jakarta Web Developer's curator insight, August 12, 9:57 AM

Social Media Marketing's Top 10 Benefits via Forbes

Jakarta Web Developer's curator insight, August 12, 10:23 AM

Social Media Marketing's Top 10 Benefits via Forbes

Scooped by Stephen Van Delinder
Scoop.it!

In PPC, Low CTR = Low Profits

In PPC, Low CTR = Low Profits | Digital Marketing | Scoop.it
In my column today, I’ll be talking about a PPC strategy that I first presented at SMX Advanced. Hopefully, it will convince you that pursuing a low click-through rate (CTR) is generally a losing bet. A few years ago, the low CTR strategy might have worked out very well for you — in fact, I’d […]
Stephen Van Delinder's insight:

It makes more sense for Google to favor strategies that have a higher CTR. Period. Larry Kim hypothesizes that a good quality score here is based on beating the average CTR, and explores the advantages and disadvantages of high and low quality scores.  Kim goes on to debunk several prominent myths (industrial variation, conversion rates vary with ad position, and low CTR keywords can have high QS).  You don’t need low CTR keywords at all; in fact, the overall quality score will raise or lower the other metrics in your entire campaign.  Kim concludes that the best strategy is to drop the bottom third of your keywords to raise the overall metrics of each campaign, as well as utilizing remarketing strategies to further target ads. If you manage PPC campaigns, this article is definitely worth a look. 

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

Free Infographic: Best Subject Line for Salespeople | ContactMonkey

Free Infographic: Best Subject Line for Salespeople | ContactMonkey | Digital Marketing | Scoop.it
Track emails with ease. Email tracking gives you valuable insight on your leads, prospects and opportunities. Integration with Salesforce lets you spend more time selling and less time with manual data entry. Make smarter selling decisions and close more deals faster today.
Stephen Van Delinder's insight:

Write more effective sales emails. When it comes to titles, less is more. 

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

AdWords Click Fraud Service Found Using Google's Trademark, Promoting Itself On YouTube

AdWords Click Fraud Service Found Using Google's Trademark, Promoting Itself On YouTube | Digital Marketing | Scoop.it
How’s this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently brought the scam to light. The service enables advertisers to quickly run […]
Stephen Van Delinder's insight:

Articles like this make it apparent just how difficult it can be to run a good PPC campaign. There are a lot of moving parts here besides just running up a budget. Search fraud can also cause problems with website metrics and, over time, lower quality score and ad rank. This raises the price that advertisers will pay per click and also lowers their ad on the page. While instances this blatant are pretty rare given the size of Google’s ad servers, advertisers need to know that this exists and limit exposure by structuring campaigns in a way that makes fraud more obvious. To learn more about click fraud motives and applications, check out this article: http://www.google.com/ads/adtrafficquality/#click-fraud-and-invalid-traffic

more...
No comment yet.
Scooped by Stephen Van Delinder
Scoop.it!

How Google's New "Right To Be Forgotten" Form Works: An Explainer

How Google's New "Right To Be Forgotten" Form Works: An Explainer | Digital Marketing | Scoop.it
Google has taken a big step forward in complying with the European Union’s new “Right To Be Forgotten” that was established after a court ruling earlier this month. The company has created a new form allowing those in the EU to request takedown of URLs they dislike. Removals will only happen for EU-versions of Google, […]
Stephen Van Delinder's insight:

Big changes are happening online, and Google’s response to the “Right to be Forgotten” legislation in the EU is very telling.

 

The debate is not a new one. Individuals and companies have very little protection under current laws in the US because websites are not responsible for displaying content that is user generated. Users can easily be anonymous and launch attacks by posting damaging info online. Thus, the EU passed the “Right to be Forgotten” act which allows people to remove personal data when it appears online. Sound fair enough?

 

Not really to some. On the other side of the debate are the advocates of net neutrality who oppose censorship and point to the slippery slope we are headed down if people are allowed to hinder access to information at will--especially with government support.

 

Google’s response seems to be an unwilling cooperation. They will comply and remove links with the caveat that they will openly state when they have complied with this legislation and place a link to more information about why they complied, and what they agreed to remove. This seems to undermine the right to be “forgotten” and implies more of a right to be vaguely reminded about what it was we were legally forced to forget. 

more...
No comment yet.
Rescooped by Stephen Van Delinder from Personal Branding Using Scoopit
Scoop.it!

Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks

Ultimate Guide To Epic Blogging FOr Personal Branding - NicheHacks | Digital Marketing | Scoop.it
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..

Via Martin (Marty) Smith
Stephen Van Delinder's insight:

Great how-to guide for building a personal blog from scratch. 

 

Blogging is the perfect way to build thought leadership, network, and build a personal brand. This guide gives the entire process some structure. 

 

The How to Get Endless Blog Traffic is full of great suggestions on raising visibility through SEO, other blogs, and social platforms. 

more...
Mikko Hakala's curator insight, March 6, 10:21 AM

Super comprehensive guide.

malek's curator insight, March 6, 10:52 AM

Yoo, hoo...

Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.

Martin (Marty) Smith's curator insight, March 7, 7:36 AM

Blogging is KEY to personal branding. There may be no greater CSF (Critical Success Factors) when it comes to your personal brand. Why?

Because each blog post builds a legacy, an oeuvre. As you tell stories they  define you. You become a brand - You Da Brand. 

Scooped by Stephen Van Delinder
Scoop.it!

Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | Digital Marketing | Scoop.it
There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..
Stephen Van Delinder's insight:

@Martin (Marty) Smith gets it. 

 

I scooped a post yesterday that described people and companies who deal with creating positive favorable online reputations online as "sleazy." Needless to say, I am very appreciative of a more positive view on the topic. 

 

Marty suggests that everyone embrace their personal brand and utilize the following six steps. 

 

1. Chase BHAGs (Big Hairy Audacious Goals)

2. Utilize visuals

3. Think Team

4. Use social weapons to tell your story

5. Fear mediocrity, not FAILURE.

6. Give value away for free

 

This is spot on. When I think of the most influential personal brands I have encountered online (Like @GaryVee and @tferris), they follow these steps almost in this exact order. Vaynerchuck is on a mission go buy the Jets (BHAG) and Tim is usually trying to master a skill "normal" people take a lifetime with in under 3 hours. RIchard Branson is putting civilians in space. Peter Diamandis is providing the world with abundant resources. And in case you haven't been paying attention, Martin Smith is leveraging his influence, brand, and story every single day TO CURE CANCER. (How's that for a BHAG?)


What all of these people have in common is that they have mastered the application of the six steps above. 


Great Read. 

more...
No comment yet.