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Transformation in digital marketing: five ways to work

Transformation in digital marketing: five ways to work | Digital Marketing | Scoop.it

It is not so much a revolution but a rapid evolution and transformation.

The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013. 

If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be. 

 


Via Alex Butler
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Social Media and Link Building

Social Media and Link Building | Digital Marketing | Scoop.it

Since Google introduced the Panda and Penguin many people believe that link building, and SEO for that matter, are dead. Are they? No, this is certainly not the case. Here is why websites that are currently ranked on the first page of Google are there: they have strong authority links. They wouldn’t be there if they had weak, low value links.

However with the shift in Google algorithms switching from page rank to domain authority, there are definitely changes in the SEO world. There is a massive emphasis on content and social signals. With that in mind, here are some useful tips on how social media can help you build a strong backbone for your link building.


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10 SEO Industry Trends: A Look at What’s Ahead for SEO in 2013 & 2014 - Search Engine Journal

10 SEO Industry Trends: A Look at What’s Ahead for SEO in 2013 & 2014 - Search Engine Journal | Digital Marketing | Scoop.it
Now that most of us have our footing back after Penguin 2.0, what’s ahead for SEO and social media marketing in the year to come? It’s clear that Google’s

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