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Every User Can Access the Twitter Web Analytics Tool Now

Every User Can Access the Twitter Web Analytics Tool Now | Digital Marketing | Scoop.it
Twitter Web Analytics Tool can be accessed by every Twitter user now. Twitter will always remain the original pro in the run of social networking sites.
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Why the 'Newsroom' Tactic Can Be Hurtful to Brands - Ad Age

Why the 'Newsroom' Tactic Can Be Hurtful to Brands - Ad Age | Digital Marketing | Scoop.it

....Content developed in near-real time and linked to a buzz-worthy story or topic can generate a spike in conversation. But short-term buzz doesn't necessarily translate into long-term engagement. The most effective content marketers use this tactic within the confines of a broader marketing strategy, and master the art of connecting the brand essence, voice and message to the cultural headlines of the day. Without the broader connection, a brand could come off as nothing but a noisemaker and risk cheapening its image.

 

Successful newsroom-generated content can be thought of as a three-legged stool, supported by curated third-party content, recycled user-generated content and original/custom content. The first two are easily addressed by building a well-oiled social-listening engine, which many leading brands have established at this point.Most difficult is generating original content. Brands have been accustomed to publishing five great pieces of content per year, in the form of traditional media ads developed by their advertising agencies. Now they're required to publish five great pieces of content per week, which is a fundamental shift for which they are not built....


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Jeff Domansky's curator insight, July 10, 2013 2:57 PM

Here's a thoughtful look at brand journalism, content marketing and some tips on how to respond to the demands for more frequent, high quality content.

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How to Get the Best Out of Google Webmaster Tools

How to Get the Best Out of Google Webmaster Tools | Digital Marketing | Scoop.it

Google offers two ways of tracking websites: Google Analytics & Google Webmaster tools. Google Analytics is the Rolls-Royce of website tracking but this can be a little overwhelming. Google Webmaster Tools are way more limited but very intuitive; they are the SEO survival kit for non-SEO experts. Once you sign up and have your ownership verified, get ready with a quick walkthrough. 


Via Kamal Bennani
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pink HA media's curator insight, July 11, 2013 1:12 PM

Ideal for business owners without IT staff

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Five Ways Improv Comedy Made Me a Better Marketer

Five Ways Improv Comedy Made Me a Better Marketer | Digital Marketing | Scoop.it
Career Management - By day, I am a marketing manager, and I truly enjoy what I do. By night, I am a comedian. The basic principles of improvisational comedy have proved useful not ...

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Psychology for Marketers: 9 Revealing Principles of Human Behavior

Psychology for Marketers: 9 Revealing Principles of Human Behavior | Digital Marketing | Scoop.it

Brush up on these 9 psychology principles to help improve the effectiveness of your marketing.


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Digital Marketing Battlefield Map: CMO Vs. CIO And Gartner Vs. Forrester - Forbes

Digital Marketing Battlefield Map: CMO Vs. CIO And Gartner Vs. Forrester - Forbes | Digital Marketing | Scoop.it
Direct Marketing News
Digital Marketing Battlefield Map: CMO Vs. CIO And Gartner Vs.
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Get the Complete Story with Big Data Analytics | Web Analytics Blog

Get the Complete Story with Big Data Analytics | Web Analytics Blog | Digital Marketing | Scoop.it
Big data helps you see the complete story. Big Data Analytics is getting easier, less expensive and more likely to accelerate business understanding.
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Twitter To Allow Advertisers to Target Browsing History | Digital ...

Twitter To Allow Advertisers to Target Browsing History | Digital ... | Digital Marketing | Scoop.it
Twitter has opened up retargeting and email-match targeting, but is also giving users the option to opt out.
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MSc in Digital Marketing - more info at www.smurfitschool.ie

Hear faculty and students give their views on the MSc in Digital Marketing at UCD Smurfit School. New full-time option commencing in September 2013." More in...
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Social Media TV Advertising Amplify - Business Insider

Social Media TV Advertising Amplify - Business Insider | Digital Marketing | Scoop.it
Moore than $350 billion spent annually on TV advertising.
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6-second video marketing takes off with digital ... - Responsys

6-second video marketing takes off with digital ... - Responsys | Digital Marketing | Scoop.it
Call it the incredibly-shrinking video ad. For decades the 30-second prime time TV spot ruled advertising. Then came the 15-second YouTube plug. And now? The latest in the customer relationship management arsenal that ...
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15 Twitter Profiles Every Digital Marketer Should Follow | Neolane

15 Twitter Profiles Every Digital Marketer Should Follow | Neolane | Digital Marketing | Scoop.it
Our list of 15 influential digital marketing Twitter profiles can help you harness lead generation and conversion opportunities.
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Social Media Revolution - YouTube

Social Media Revolution (Original) This video was produced in 2009 based on the book Socialnomics by Erik Qualman. There have been two newer versions since t...
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SnapPages Takes Aim At The Wixes And Weeblys Of The World With Major New Redesign | TechCrunch

SnapPages Takes Aim At The Wixes And Weeblys Of The World With Major New Redesign | TechCrunch | Digital Marketing | Scoop.it

Today, the website creation market is dominated by a handful of veteran players, as companies like Wix, Weebly and SquareSpace now own the majority of mindshare and boast tens of millions of users between them.......

 

Today’s website creators tend to cater to one or the other, SnapPages CEO Steven Testone explains. For first-timers, there are plenty of options that focus on ease-of-use and simplicity, but they generally do so at the sacrifice of power and flexibility — and vice versa. With its new launch, SnapPages wants to strike a balance between the two, creating an app-centric platform that breaks the user experience down into small, bite-sized pieces that are easier to digest. Thanks to smartphones and tablets, users are already familiar with this style, which reduces on-boarding friction for new users and offer additional functionality without sacrificing simplicity....


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Jeff Domansky's curator insight, July 10, 2013 2:50 PM

With it's new feature set and functions, it looks like it's a good time to revisit SnapPages as an alternative website and content management tool.

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Twitter Media Launches Blog To Fight Attrition By Teaching You What To Tweet | TechCrunch

Twitter Media Launches Blog To Fight Attrition By Teaching You What To Tweet | TechCrunch | Digital Marketing | Scoop.it

Twitter wants to prove it’s not just for broadcasting the mundane details of your life so it just launched the Twitter Media blog. The site plans to feature great uses of Twitter for “TV, sports, journalism, government, music, movies, social good and beyond.” It joins Google Inside Search and Facebook Stories as another media endeavor designed to help inspire our use of today’s top technologies.

 

Technically the site launched on July 2, but Twitter kept it quiet until now so it could build up some content. Along with end users, the blog is trying to educate the media about how to tap Twitter for interesting content. Posts so far include a deep data analysis of tweets from Wimbledon (Andy Murray’s celebration tweet now has over 92,000 RTs), a visualization of NBA Finals tweets, and the story of a tweeting tightrope walker....


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Jeff Domansky's curator insight, July 10, 2013 2:59 PM

Marketing, content and PR pros will want to subscribe to this official Twitter blog with its practical tips and best practices.

Marge Bieler's curator insight, July 14, 2013 9:52 AM

Twittering on interesting content provides great insight via analytics to learn what's important to your audience. 

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The Effect Of Social Media On Commerce [Infographic]

The Effect Of Social Media On Commerce [Infographic] | Digital Marketing | Scoop.it

Social Media Marketing means absolutely nothing if it doesn’t affect commerce, here are some stats you should consider to adapt your online and mobile strategy


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Amscreen launches face detection advertising network

Amscreen launches face detection advertising network | Digital Marketing | Scoop.it
Screens can identify age, gender and volume of viewers before serving tailored ads (Amscreen launches face detection advertising network - Irish Times http://t.co/JJLrG7zVUU #mlm)...
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Augmented Reality & SEO: Search in an Annotated World - Search ...

Augmented Reality & SEO: Search in an Annotated World - Search ... | Digital Marketing | Scoop.it
AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how to fit it into their marketing plans. But with the debut of Google Glass, all that is ...
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7 digital marketing trends to embrace NOW

7 digital marketing trends to embrace NOW | Digital Marketing | Scoop.it

Here are seven trends you need to embrace to stay relevant in the digital age


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What Does The Future Of Advertising Look Like? CMOs Convene At Wharton To ... - Forbes

What Does The Future Of Advertising Look Like? CMOs Convene At Wharton To ... - Forbes | Digital Marketing | Scoop.it
What Does The Future Of Advertising Look Like? CMOs Convene At Wharton To ...
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DIIM - Digital Institute of Internet Marketing, Ahmedabad

http://www.diim.in offers cutting edge Digital Marketing Training Course which includes Search Engine Optimization (SEO) Training, Pay Per Click (PPC) Traini...
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OptimEyes Real Time Customer Insight Platform : Amscreen

OptimEyes Real Time Customer Insight Platform : Amscreen | Digital Marketing | Scoop.it
OptimEyes is a real time customer insight platform for digital media screens that allows advertisers, to measure the type and volume of people that see their advertising (New face recognition ads can tell age & gender - fascinating tech from #Amscreen...
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SEO Quick Wins: Google Query Data - Search Engine Watch

SEO Quick Wins: Google Query Data - Search Engine Watch | Digital Marketing | Scoop.it
SEO Quick Wins: Google Query Data
Search Engine Watch
Problem is that the generalized terms tend to have greater impressions. You will have to understand your own query spaces to best gauge what an optimal SERP CTR is going to be.
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Digital brands must invest in society to avoid future backlash | Marketing Blogged | Marketing Blogs

Digital brands must invest in society to avoid future backlash | Marketing Blogged | Marketing Blogs | Digital Marketing | Scoop.it
This year Tech megabrands such as Google and Microsoft staged a takeover of the top rankings of the Meaningful Brands Index.
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Finding Competitive Intelligence With Social Media

Finding Competitive Intelligence With Social Media | Digital Marketing | Scoop.it

In his classic book focused on military strategy The Art of War, Chinese general Sun Tzu said: "keep your friends close and your enemies closer." This is now more possible than ever -- without subterfuge or spying -- using social media. In most cases you know who your direct competitors are. Sometimes a new challenge springs out and surprises you, but you will usually have an idea of whom your local and international competitors are.


Via Bonnie Hohhof
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Petra Rona's curator insight, July 14, 2013 4:13 AM

#social media #business #intelligence #suntzu @p3o #pmomag