Digital Marketing & Social Media
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What Can We Expect From The Next Decade Of Marketing?

What Can We Expect From The Next Decade Of Marketing? | Digital Marketing & Social Media | Scoop.it
What Can We Expect From The Next Decade Of Marketing?
Forbes
It's been nearly half a century since Philip Kotler first published his Principles of Marketing , which has defined the practice of millions of professionals worldwide ever since.
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We must "make the shift from grabbing attention to holding attention" - Really, we have to be able to both, with the second part being the challenge when so much information is thrown at us everyday... 

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Are You A Social Media Rock Star?

Are You A Social Media Rock Star? | Digital Marketing & Social Media | Scoop.it
Our Ask the Expert this month is digital-marketing guru, Ian Lurie. Check out what he thinks businesses absolutely need in their social-media marketing...
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The Evolution of Web Content: towards “contextual thinking”

The Evolution of Web Content: towards “contextual thinking” | Digital Marketing & Social Media | Scoop.it
An insight into the latest developments of the Web content and the future prospective
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How Your Customers Can Add To Your Content Marketing Strategy

How Your Customers Can Add To Your Content Marketing Strategy | Digital Marketing & Social Media | Scoop.it
According to MarketingSherpa, many marketers are overlooking the value of customer reviews in their content marketing efforts. The 2013 survey shows that 43% of marketers consider using customer reviews effective but only 35% are using...
Sophie Syed's insight:

Encouraging user-generated content like reviews/feedback is a great form of gamification

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Deliver The Biggest Social Media Marketing Buzz

It's important to have a plan ready when you launch any sort of marketing campaign, even on social media. One of the best ways to market your new business is
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Content Marketing: 6 Secrets to Contagious Content

Content Marketing: 6 Secrets to Contagious Content | Digital Marketing & Social Media | Scoop.it
Oh, and by the way, compelling content gets shared a lot – hence the name “contagious content” that Jonah Berger from the Wharton School has been talking a lot about recently.
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10 Powerful Social Media Tools

10 Powerful Social Media Tools | Digital Marketing & Social Media | Scoop.it
Social media tools that will help all online efforts including content strategy, marketing, auto-sharing, and more!
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From Social to Sale

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Interesting study about Social Media and Sales, which shows (among other findings), that there are 4 tribes of people which can be found using Facebook, Pinterest, and Twitter: Thinkers, Questers, Leapers and Victors. Each platform influences their purchasing history quite differently. 

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What The World's Oldest Tribal Cultures Can Teach Us About Marketing

What The World's Oldest Tribal Cultures Can Teach Us About Marketing | Digital Marketing & Social Media | Scoop.it
The following guest post is by Shama Kabani, a business strategist for the digital age, and serves as founder & CEO of The Marketing Zen Group (a full service web marketing & digital PR firm).
Sophie Syed's insight:

Excellent question to think about: "What would be possible for your marketing if you thought less like a marketer and more like a tribal leader?"

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