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25 Marketing Blogs You Should Be Following -

25 Marketing Blogs You Should Be Following - | Digital Marketing | Scoop.it
Follow these 25 marketing blogs to learn actionable tips and insights into improving your business. Learn to write better and increase customer acquisition.

Via malek
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Some blogs should be followed for sure

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malek's curator insight, July 14, 2014 1:28 PM

a great starting point for marketers

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Agile Marketing & Rise of the Marketing Technologist

Scott Brinker is brilliant.  Please absorb his 5 "mega-trends."


Via marketingIO
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Very interesting
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B2B vs. B2C: How Content Marketing Changes by Target Audience

B2B vs. B2C: How Content Marketing Changes by Target Audience | Digital Marketing | Scoop.it

Learn about the differences between B2B and B2C content marketing (or if there are any at all).


Via Kamal Bennani
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About Content for different audiences

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Anshul Rastogi's curator insight, September 9, 2015 1:23 AM

Content marketing has been throwing a gauntlet for B2B and B2C but given its far- reaching effect, it is must for marketer to imbibe in its market plan with vengeance, Your customer does not wish to listen the same old shaggy dog story crafted around sales and promotion. Content may be in any form, the purpose should be to meet out the user intent. Content being a soul for B2B marketer, who can thus be connecting more with their customer through storytelling, discussion, visual presentation, customer story and compelling user engagement.  So finding out right platform as channel is very important to communicate the content along with message to match the audience question/intent and their need. there has to be

As per bluelatitude analysis, you need to first know three questions and based on those questions you should plan to jack up social media marketing effort.

Who is your audience?What are your channels?what is your business need? (Are you creating distinction in competitive landscape?)What is Right Message? (Are you playing on brand strength oIs your content going to help address unfulfilled or under fulfilled  need of aduience

 

As per bluelatitude analysis, you need to first know three questions and based on those questions you should plan to jack up social media marketing effort.

Who is your audience?What are your channels?What is Right Message?
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7 ways to grow your business with your Marketing Automation Tools

7 ways to grow your business with your Marketing Automation Tools | Digital Marketing | Scoop.it
Marketing automation has received a lot of attention over the past year. But you may still be sceptical, asking how can it actually grow my business’?

Via malek
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Interesting for Digital sales and marketing

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malek's curator insight, May 13, 2015 6:30 AM

The effectiveness of automation software, or any tool or tactic for that matter, is largely dependent on your business and how you use it

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How to Create Easy, Yet Actionable, Content Marketing Personas

How to Create Easy, Yet Actionable, Content Marketing Personas | Digital Marketing | Scoop.it

Learn the essential steps to create and apply content marketing personas more successfully.


Via Kamal Bennani
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Use

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Marketing: How To Measure Social Media: A Step-By-Step Guide

Marketing: How To Measure Social Media: A Step-By-Step Guide | Digital Marketing | Scoop.it

How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social media metrics should you be monitoring? How do you interpret the numbers once you have them?

If you’re on social media for your business, you already know you should be measuring it.

But don’t measure social media just for the sake of having some numbers to report on. Instead, measure social media marketing efforts so that you can learn what works and what doesn’t.

 


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May be interesting

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Andrew Greenyer's curator insight, March 17, 2015 8:20 AM

How to measure if social media is working effectively for you

Kayla S's curator insight, March 17, 2015 9:52 PM

I think that reaching people through popular social media networks such as: Twitter, Facebook, etc are the most effective for marketing strategies.

CIM Academy's curator insight, March 18, 2015 6:23 AM

Articulating the success of social media campaigns is important and this article outlines key steps to help achieve this.

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The Marketing Department of the Future

The Marketing Department of the Future | Digital Marketing | Scoop.it
The rapid incorporation of digital approaches has made marketing an industry of silos. It's time to rethink the way we build our teams and our skill sets to break those walls apart.

Via malek
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Lets see how it works )))

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malek's curator insight, February 25, 2015 9:07 AM

Don't separate digital from traditional marketing

MONICA LOPEZ SIEBEN's curator insight, February 26, 2015 2:30 AM

Como desarrollar un departamento de marketing a la vista de la incorporación de las tecnologías TIC. Muy interesante!

Nedko Aldev's curator insight, February 26, 2015 5:25 AM

 

568
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How Psychology Can Optimize Your B2B Pricing Strategy

How Psychology Can Optimize Your B2B Pricing Strategy | Digital Marketing | Scoop.it
There’s more to a perfect pricing strategy than economics alone. Alongside input costs, demand, and industry competition, there’s another factor determining the success of your pricing: psycholog…

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How to Choose Strategic Goals For Your Social Media Strategy

How to Choose Strategic Goals For Your Social Media Strategy | Digital Marketing | Scoop.it
A social media strategy is meant to help you achieve your social media goals, but it’s only as useful as the goals themselves. Choosing the right strategic goals... Read More

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Cool

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malek's curator insight, February 10, 2015 8:56 AM

The broader marketing goals in line with your social media focus

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It's Official: The Internet Of Things Takes Over Big Data As The Most Hyped Technology

It's Official: The Internet Of Things Takes Over Big Data As The Most Hyped Technology | Digital Marketing | Scoop.it
Gartner released last week its latest Hype Cycle for Emerging Technologies.

Via jean-luc scherer, ValerieMalaval, Fred Zimny, malek
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Interesting 

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malek's curator insight, December 14, 2014 6:59 AM

There are sometimes disputes about where on the curve any individual innovation might rest, but there have been few challenges to the general trends it outlines.

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Неожиданные результаты исследования B2B продаж [инфографика]

Неожиданные результаты исследования B2B продаж [инфографика] | Digital Marketing | Scoop.it
Оригинал статьи: Gilad Raichshtain — B2B Sales Benchmark Research Finds Some Pipeline Surprises [INFOGRAPHIC] Компания Implisit проанализировала «воронку...
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Каналы продаж в b2b и конверсия

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Which are the Best B2B Demand Generation tactics? [#DigitalInsights] - Smart Insights Digital Marketing Advice

Which are the Best B2B Demand Generation tactics? [#DigitalInsights] - Smart Insights Digital Marketing Advice | Digital Marketing | Scoop.it

Which 'Demandgen' channels and content marketing techniques are most effective for B2B marketers? Allocating budget and resources to the right channels is. Marketing topic(s):Planning and budgeting. Advice by Susanne Colwyn.

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The Marketer's Guide to the Social Media Landscape in 2014

The Marketer's Guide to the Social Media Landscape in 2014 | Digital Marketing | Scoop.it
“ As a director of marketing, HR or sales you might be a little confused about what social networks your company should be using. Our friends at CMO have put”
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Interesting guide...
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Killer Strategies to Improve Your Facebook Conversion Rate (With Practical Examples)

Killer Strategies to Improve Your Facebook Conversion Rate (With Practical Examples) | Digital Marketing | Scoop.it
“Marketers and advertisers know the drill. Another week, another Facebook ad to connect with your audience. You churn out advert after advert, campaign after campaign – spending dollars all the way. But, for some reason, conversions don’t seem to take off. Is Facebook even the right platform for your advertising dollars? It’s natural that a …”
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Cool
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B2B vs. B2C Content Marketing: Stuff You Need to Know

B2B vs. B2C Content Marketing: Stuff You Need to Know | Digital Marketing | Scoop.it
Content - Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Conten

Via Russ Merz, Ph.D., massimo facchinetti, malek
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Russ Merz, Ph.D.'s curator insight, June 16, 12:35 PM
Know the difference between B2B & B2C content marketing? Here are some things to keep in mind.
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These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right

These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right | Digital Marketing | Scoop.it
How can you create content with the most efficiency and ease? Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting w…
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Useful article

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More Than Just Content: What Is Inbound Marketing?

More Than Just Content: What Is Inbound Marketing? | Digital Marketing | Scoop.it

Who can blame if you're still catching your breath? The most revolutionary concept since the emergence of websites is transforming the online business world and giving business owners the chance to fully capitalize on the original promise of having an online business presence.

What is inbound marketing! As its name suggests, drawing customers into a business with helpful, entertaining, educational and – above all – high quality content that appears on the business website.


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About Inbound marketing
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4 Website Audit Tools Every Business Owner Should Have

4 Website Audit Tools Every Business Owner Should Have | Digital Marketing | Scoop.it
These days, everyone has a website. My business has a website, your business has a website, and there’s plenty of websites that talk about websites. We all have great intentions on building a s…
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Useful for everybody

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26 Social Media Monitoring Tools [Reference Guide] - RazorSocial

26 Social Media Monitoring Tools [Reference Guide] - RazorSocial | Digital Marketing | Scoop.it

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations!

Listening is just as important as sharing on social media.


In this guide, we go through free social media monitoring tools, paid ones suitable for small businesses, and social media monitoring tools suitable for enterprise-level brands....


Via Jeff Domansky, Neil Wilkins
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26 Social Media Monitoring Tools

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Marco Favero's curator insight, March 9, 2015 4:01 AM

aggiungi la tua intuizione ...

Marco Favero's curator insight, March 9, 2015 7:14 AM

aggiungi la tua intuizione ...

Christine Day's curator insight, April 20, 2015 10:44 PM

A little basic, but Interesting list of social media tool vendors 

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9 of the Best Free Social Media Analytics Tools

9 of the Best Free Social Media Analytics Tools | Digital Marketing | Scoop.it

Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.

These 9 free social media analytics tools are some of the best out there.




Via Kamal Bennani
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Useful & Interesting

 

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Marco Favero's curator insight, February 24, 2015 4:17 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, February 25, 2015 3:06 AM

9 of the Best Free Social Media Analytics Tools

Bart van Maanen's curator insight, February 25, 2015 7:23 AM

Met dit online gereedschap krijg je een beter beeld over wat er gebeurt met je social media berichten en die van anderen. Daardoor kun je uitvinden wat voor jou goed werkt en hoe je je posts kunt verbeteren.

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How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer

How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer | Digital Marketing | Scoop.it

How do you serve up the right content to the right audience at the right time? Here's an integrated process to help you figure it all out.


Via Kamal Bennani
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Interesting

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Angelyn Canete's curator insight, February 18, 2015 2:54 AM

This is what digital marketing must do!

simple and yet has its own impact!

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5 Sources of Online Traffic You’ve Never Heard Of | SEJ

5 Sources of Online Traffic You’ve Never Heard Of | SEJ | Digital Marketing | Scoop.it
Here are 5 sources of online traffic that you are not using but should use to get an edge over you competitors.

Via Bonnie Burns, Roy Kenda, THE *OFFICIAL ANDREASCY*, malek
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Ideas for traffic

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Riyaj Rahmathali's curator insight, December 22, 2014 3:48 PM

5 Sources of Online Traffic that you should try!

Jakarta Web Developer's curator insight, December 25, 2014 3:26 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

WebTech Group's curator insight, December 25, 2014 4:24 PM

5 Sources of Online Traffic You’ve Never Heard Of | SEJ - WebTech Group

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Excel-лайфхаки для тех, кто занимается отчётностью и обработкой данных - Лайфхакер

Excel-лайфхаки для тех, кто занимается отчётностью и обработкой данных - Лайфхакер | Digital Marketing | Scoop.it
В этом посте Ренат Шагабутдинов, ассистент генерального директора книжного издательства «Манн, Иванов и Фербер», делится классными Excel-лайфхаками.
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7 B2B Marketing Trends to Watch in 2015

7 B2B Marketing Trends to Watch in 2015 | Digital Marketing | Scoop.it
Over the last few years, B2B marketing has experienced a seismic shift in both strategies and tactics—all focused on better attracting and engaging target audiences. In 2015, B2B marketing trends w…
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Interesting trends

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Which are the Best B2B Demand Generation tactics? [#DigitalInsights] - Smart Insights Digital Marketing Advice

Which are the Best B2B Demand Generation tactics? [#DigitalInsights] - Smart Insights Digital Marketing Advice | Digital Marketing | Scoop.it
Which 'Demandgen' channels and content marketing techniques are most effective for B2B marketers? Allocating budget and resources to the right channels is. Marketing topic(s):Planning and budgeting. Advice by Susanne Colwyn.
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Very interesting
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The Most Effective B2B Lead Generation Tactics

The Most Effective B2B Lead Generation Tactics | Digital Marketing | Scoop.it
Sales - B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.
Via Kamal Bennani
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Very interesting
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