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Rescooped by Scott Liewehr from E-commerce - Insights and trends
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The peril of 'showrooming' as high streets become research base for internet sales - Business Matters

The peril of 'showrooming' as high streets become research base for internet sales - Business Matters | Digital Marketing | Scoop.it
Have you ever seen something you wanted in a shop, tried it, checked the price online on your smartphone, found it was cheaper, and walked out? Welcome to the world of "showrooming".

Via Vincent Trépanier
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Vincent Trépanier's comment, April 21, 2013 8:09 PM
These are interesting times where we will be seeing disruptive changes in brick & mortar where innovative ideas and immersive customer experiences will help them differentiate from just price.
Rescooped by Scott Liewehr from E-commerce - Insights and trends
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The Rise of the Digital CMO

The Rise of the Digital CMO | Digital Marketing | Scoop.it
Many CMOs see their digital future, but still struggle to make the case across the executive ranks.

Via Vincent Trépanier
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Rescooped by Scott Liewehr from E-commerce - Insights and trends
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Introducing the Modern Marketing Manifesto

Introducing the Modern Marketing Manifesto | Digital Marketing | Scoop.it
There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisations?

Via Vincent Trépanier
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