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The New Digital Enterprise - 5 Domains

The New Digital Enterprise - 5 Domains | Digital Marketing | Scoop.it
Gartner: Digital Business Depends On Core IT, IoT, AI The infrastructure for the new digital enterprise rests on 5 domains. At th

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Eric_Determined / Eric Silverstein's curator insight, October 23, 8:45 PM

Digital is changing civilization, Gartner shares 5 key areas:

 

  • Traditional core IT systems -- which run and scale operations
  • Customer experience -- engaging with the customer
  • The Internet of Things -- which senses and acts in the physical world
  • Intelligence -- that analyzes, learns, and decides
  • An ecosystem foundation -- that interacts with other organizations

 

Are you recognizing these changes for your business?

 

Jean-Marie Grange's curator insight, October 24, 3:01 PM
Feedback from the latest Gartner Symposium, Digital business infrastructure should rest on 5 domains :
- Traditional core IT systems -- which run and scale operations
- Customer experience -- engaging with the customer
- The Internet of Things -- which senses and acts in the physical world 
- Intelligence -- that analyzes, learns, and decides 
- An ecosystem foundation -- that interacts with other organizations
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5 Content Marketing Tools for Better Planning, Management and Tracking

5 Content Marketing Tools for Better Planning, Management and Tracking | Digital Marketing | Scoop.it

Discover which content marketing tools will work best for your business. Read a summary of the top 5 collaboration tools in this TopRank blog post.In this era of content marketing, creating and maintaining an editorial calendar and managing all of your content assets are essential for implementing a successful content marketing program.


Content planning tools give you a holistic view of how your brand content editorial calendar fits into your entire content marketing strategy and answers important questions:

- How does content fulfill the expectations of specific customer segments?

- Are appropriate content types, topics and promotions in place?

- Does planned content fit within business growth initiatives and what are the connections to calls to action?


TopRank® Online Marketing takes an integrated approach to content planning and we write extensively on the subject, Today I’ll focus on five different tools that you can use to track, control and manage online content. Using content planning tools like these, you can spend more time creating the content objects that will attract, engage and convert more traffic to grow your business....


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Jeff Domansky's curator insight, August 25, 2013 4:11 PM

There are several terrific tools to help you plan your content strategy and carry it out more effectively. Recommended reading.

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Three Essential Tools for Website Content Planning

Three Essential Tools for Website Content Planning | Digital Marketing | Scoop.it
lorem ipsum dolor (A good reminder of useful techniques and tools for content planning: http://t.co/ayC9T6Ys7W #ux)

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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.


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Patricia Alvarez's curator insight, January 16, 2015 12:36 AM

You have explained Content Curation well. Thank you. :)

Lori Wilk's curator insight, February 13, 2015 12:37 PM

If you understand the power of #content #curation you will do more of it. The statistics show how Curating Content can play a big part in Search Engine Optimization. The right level of participation brings more exposure.com 

Gust MEES's curator insight, February 19, 2015 1:17 AM

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.


A MUST READ for any person who uses curation!


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=SEO




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What the Mary Meeker's Internet Trends Report means for the future of Content

What the Mary Meeker's Internet Trends Report means for the future of Content | Digital Marketing | Scoop.it
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.

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Guillaume Decugis's curator insight, June 3, 2014 9:01 PM

This is the report everybody loves to read from top analyst Mary Meekers of VC firm KPCB. @Ally Greer not only digested it but curated from it the top metrics and trends that will impact content curators, educators and marketers.

Justin Hipps, MBA's curator insight, June 12, 2014 8:12 AM

This is the report everybody loves to read from top analyst Mary Meekers of VC firm KPCB. @Ally Greer TYSM for curating!

Miguel A. de Jesus's curator insight, August 1, 2014 1:06 AM

If Mary Meeker says it, "pay attention".

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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. 


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SENAME Interactive's curator insight, May 8, 2015 1:38 AM

Excellent slideshare on content curation. Worth viewing it. 

Marta Torán's curator insight, June 13, 2015 3:10 PM

Una excelente presentación sobre Curación de Contenidos

ignis ideas+innovación transmedia's curator insight, August 7, 2015 9:35 AM

These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View. 

 

Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out. 

 

My talk was thus on how to relieve that stress by using content curation - which in itself is not easy but can become much easier with the appropriate tools or combination of tools. 

 

The presentation covers the key benefits of a good content strategy, how content curation can help as well as best practices, tools and a few case studies as well. 

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What Small Businesses Should Know [Infographics]

What Small Businesses Should Know [Infographics] | Digital Marketing | Scoop.it
Data is the future of marketing. Numbers dictate and align business strategies with opportunities in the marketplace. They are an invaluable storytelling tool, and the lifeblood of your business.

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Sara Prendergast's curator insight, March 11, 2014 11:40 AM

This infographic explains the importance of using images in trying to make a point. We are visual learners and sharing images via social media can be a great way to  reach our customer base.

Michelle Gilstrap's curator insight, March 11, 2014 2:03 PM

Good Infographic about Data and Color

Pixolution Studios's curator insight, April 21, 2014 4:15 PM

Why create an infographic? What Small Businesses Should Know [Infographics] | @scoopit via @digitalassetman http://sco.lt/...

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The New Rules of Search Engine Optimization (Infographic)

The New Rules of Search Engine Optimization (Infographic) | Digital Marketing | Scoop.it

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.


Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y


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Go Viral Exposure's curator insight, March 3, 2014 9:54 AM

Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Martin (Marty) Smith's curator insight, March 21, 2014 10:52 PM

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP  via @scoopit #SEO


AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

Pallab Kakoti's curator insight, March 26, 2014 7:06 AM

......reviewing.......

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UX Myths

UX Myths | Digital Marketing | Scoop.it
UX Myths collects the most frequent user experience misconceptions and explains why they don't hold true.
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Google Keyword Search Alternatives | Social Media Today

Google Keyword Search Alternatives | Social Media Today | Digital Marketing | Scoop.it
It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO.
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How to Increase Your Facebook Engagement by 275...

How to Increase Your Facebook Engagement by 275... | Digital Marketing | Scoop.it
"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.
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10 Phenomenal Blogs in Totally Boring Industries

10 Phenomenal Blogs in Totally Boring Industries | Digital Marketing | Scoop.it
Think only B2C blogs can be interesting? Here are 10 blogs from a variety of "boring" industries that'll prove you wrong.
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Planning a Content Strategy with SEO in Mind

Planning a Content Strategy with SEO in Mind | Digital Marketing | Scoop.it
An important component of content planning is SEO—or Search Engine Optimization—and keyword planning.
Search Engine Optimization is the process of affecting the visibility of your site from search engines.

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Content Marketing Planning 2013 Webinar Recap | Hinge

Content Marketing Planning 2013 Webinar Recap | Hinge | Digital Marketing | Scoop.it
Recap of a webinar on content marketing planning...

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This 3-step process will dramatically improve the impact of the content you share

This 3-step process will dramatically improve the impact of the content you share | Digital Marketing | Scoop.it
 Are you sharing too little, losing opportunities to increase visibility - and recognition ?Are you sharing too much on LinkedIn, annoying people?The addition of Posts (Expanding LinkedIn's

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Stephen Zimmett's curator insight, May 11, 2014 10:53 AM

Sharing too much on Linkedin I doubt it

Craig Stark's curator insight, May 16, 2014 10:53 AM

A great framework for developing a content strategy in your LinkedIn community.

Sylvie Ducroux's curator insight, May 17, 2014 2:58 AM

à lire

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7 Tactics For Content Curation Success

7 Tactics For Content Curation Success | Digital Marketing | Scoop.it
Want to excel at content curation? Here are 7 tactics for content curation success to help you increase your curated information's effectiveness

Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 19, 2014 11:09 PM

I love seeing lists like this one by Heidi Cohen or this other one by Barry Feldman: it's a strong sign that content curation is being embraced by more and more people, including a lot of content professionals.


But as these lists tend to be overwhelming, it's also a very interesting reminder of the importance of tools to facilitate the content curation workflow. When Heidi recommends acting as a "trustworthy filter" for instance, this is easier said than done if you don't have a way to easily find relevant content in the first place. 

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Blogging as a Content Curation Hub

Blogging as a Content Curation Hub | Digital Marketing | Scoop.it

I want to take a look at curation through the lens of blogging. How can educators and students use their blogs to become their own information curators and content curators for others in their learning community.


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Mónica Silakowicz's curator insight, June 24, 2014 9:39 AM

Curar contenido es más que simplemente buscar y seleccionar información.

María Dolores Díaz Noguera's curator insight, July 26, 2014 7:45 AM

Blogging as a Curation Platform

John Poole's curator insight, July 28, 2014 6:03 AM

Founder of scoopIT

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Your Guide to Google+ Business to Business Marketing #INFOGRAPHIC

Your Guide to Google+ Business to Business Marketing #INFOGRAPHIC | Digital Marketing | Scoop.it
It's safe to say that the discussion over the importance of using social media for marketing is over.

Via Brian Yanish - MarketingHits.com
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When Sales “Intelligence” is Actually Sales Interruption

When Sales “Intelligence” is Actually Sales Interruption | Digital Marketing | Scoop.it
Some sales intelligence tools actually cause your sales team to ignore your messages. Here's how to evaluate the impact of a specific sales intelligence tool.
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Infographic: What 2014 Holds For B2B Content Marketing

Infographic: What 2014 Holds For B2B Content Marketing | Digital Marketing | Scoop.it
This year has only just begun, and we’re still in prediction mode so we can...
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10 interesting digital marketing statistics we've seen this week

10 interesting digital marketing statistics we've seen this week | Digital Marketing | Scoop.it
Here are some of the most interesting digital marketing statistics we saw last week.
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Content Marketing Best Practice Tips | Social Media Today

Content Marketing Best Practice Tips | Social Media Today | Digital Marketing | Scoop.it
Marketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to.
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25 Top Content Marketing Tools Every Marketer S...

25 Top Content Marketing Tools Every Marketer S... | Digital Marketing | Scoop.it
Content marketing has several benefits but the most important factors which made content marketing the hottest trends is its ability to increase visibility and create business branding and awareness.
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