Digital Marketing
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Build a Website

Squarespace is the easiest way for anyone to create an exceptional website.
Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7
support - all included.
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CONSUMER BAROMETER - insights in online & offline purchase behavior

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Objectified trailer

A peek at the upcoming design documentary "Objectified", by Gary Hustwit, the director of "Helvetica". The trailer features the voices of Jonathan Ive, Andre...
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Seth Godin: How to get your ideas to spread | Video on TED.com

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
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Paid Search Advertising & Marketing Specialists | Trada

Paid Search Advertising & Marketing Specialists | Trada | Digital Marketing | Scoop.it
Welcome to Trada, your #1 source for paid search management! Our community of paid search experts has years of experience and is ready to improve your ROI.
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Demand-side platform - Wikipedia, the free encyclopedia

A demand-side platform (DSP) is a system that allows buyers of digital advertising to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).

DSPs are unique because they incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface which creates a unique opportunity for advertisers to truly control and maximize the impact of their ads. The sophistication of the level of detail that can be tracked by DSPs is increasing, including frequency information, multiple forms of rich media ads, and some video metrics. Many third parties are integrating with DSPs to provide better tracking.


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Rubicon Project

Rubicon Project | Digital Marketing | Scoop.it
the Rubicon Project, the digital advertising infrastructure company, is on a mission to automate buying and selling for the global online advertising industry.
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10 Horrifying Stats About Display Advertising

10 Horrifying Stats About Display Advertising | Digital Marketing | Scoop.it
Some pretty shocking stats about the effectiveness of display advertising.
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Gary Vaynerchuk - Keynote Speech at Inc 500 Seminar 2011

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think a...
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apt blog: O2 goes gansta and Bodyform gets up close and personal - the ultimate guide to customer service!

apt blog: O2 goes gansta and Bodyform gets up close and personal - the ultimate guide to customer service! | Digital Marketing | Scoop.it
This week, brand leaders O2 and Bodyform took a leap forward in customer service and handling complaints. O2 goes gangsta... Following a customer service complaint via twitter, O2 gets straight on the case and responds in kind to their customer...
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Top 12 Signs You're Dealing With Trolls

Top 12 Signs You're Dealing With Trolls | Digital Marketing | Scoop.it
Dealing with trolls is one of the costs of participating in social media. These are the folks who combine a strong opinion with a lack of knowledge. A handful of inflammatory and negative comments
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Mobile Roadie - Mobile App Creator for iPhone, Android, iPad and Mobile Web

Mobile Roadie - Mobile App Creator for iPhone, Android, iPad and Mobile Web | Digital Marketing | Scoop.it
Mobile Roadie is the most powerful mobile app creator for iPhone, Android, iPad and Mobile Web. Build, host, and create apps in minutes.
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Why you will fail to have a great career: Larry Smith at TEDxUW

Throughout his three-decade career here at the University of Waterloo, Larry Smith has inspired legions of students to take up the mantle of economics with h...
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Choose Yourself! Talk by the Author: James Altucher

"Choose Yourself!" Was published: June 3rd 2013 Order: http://www.amazon.com/Choose-Yourself-ebook/dp/B00CO8D3G4/ref=sr_1_1?ie=UTF8&qid=1370269630&sr=8-1&key...
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Seth Godin: Quieting the Lizard Brain

"What you do for a living is not be creative, what you do is ship," says bestselling author Seth Godin, arguing that we must quiet our fearful "lizard brains" to…
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Moat Ad Search

Moat Ad Search | Digital Marketing | Scoop.it
Moat Ad Search is a search engine for online display ads, making it easy to find your favorite brands and to discover what banner ads are running on top sites.
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Search vs. Display Advertising: Which Promises More Bang for the Buck?

Search vs. Display Advertising: Which Promises More Bang for the Buck? | Digital Marketing | Scoop.it
Internet advertising was supposed to make it easier for marketers to measure the impact of their ad buys. But a basic question remains: Which influences customers more -- search ads or display ads?
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Online Display Ads: The Brand Awareness Black Hole

Online Display Ads: The Brand Awareness Black Hole | Digital Marketing | Scoop.it
Guest post written by Gilad de Vries Gilad de Vries is vice president, brands and agencies, at Outbrain, a content discovery platform. Previously, he was a principal at Carmel Ventures, an Israeli venture firm.
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'I shop at Waitrose because... I don't like being surrounded by poor people': Jokers hijack 'posh people's supermarket' online PR campaign

'I shop at Waitrose because... I don't like being surrounded by poor people': Jokers hijack 'posh people's supermarket' online PR campaign | Digital Marketing | Scoop.it
The supermarket, which has Royal approval and includes Kate Middleton as one of its fans, was hit with barbed responses when a Twitter campaign went wrong.
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