In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
DSPs are unique because they incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface which creates a unique opportunity for advertisers to truly control and maximize the impact of their ads. The sophistication of the level of detail that can be tracked by DSPs is increasing, including frequency information, multiple forms of rich media ads, and some video metrics. Many third parties are integrating with DSPs to provide better tracking.
This week, brand leaders O2 and Bodyform took a leap forward in customer service and handling complaints. O2 goes gangsta... Following a customer service complaint via twitter, O2 gets straight on the case and responds in kind to their customer...
Guest post written by Gilad de Vries Gilad de Vries is vice president, brands and agencies, at Outbrain, a content discovery platform. Previously, he was a principal at Carmel Ventures, an Israeli venture firm.
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