Digital Marketing
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How Sephora Differentiates in Digital

How Sephora Differentiates in Digital | Digital Marketing | Scoop.it
Sephora is constantly looking to improve and complement the in-store experience with digital technology.

Via Cristin Grogan
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Cristin Grogan's curator insight, April 4, 2013 10:08 AM

Johnna Marcus, Sephora’s director of mobile and digital store marketing, talks about how Sephora is using digital technology to blur the lines between the in-store and online shopping experience and how being customer-centric is key to Sephora’s digital strategy. 

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13 Creative Ways to Use LinkedIn for Lead Generation

13 Creative Ways to Use LinkedIn for Lead Generation | Digital Marketing | Scoop.it
LinkedIn is a great platform for connecting professionally, finding work and sharing content. But have you ever thought of using LinkedIn for lead generation? We asked 13 members of the Young Entrepreneur Council (YEC) to ...
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LEAD GENERATION Website Best Practices

LEAD GENERATION Website Best Practices | Digital Marketing | Scoop.it
A lead generation website has a specific set of pages, each with specific elements. Here are 24 lead generation tips to help with your website.

Via Peg Corwin
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Peg Corwin's curator insight, November 14, 2013 9:23 AM

Excellent recommendations for your Blog, Service, About, Contact and Thank You pages, all to further the goal of lead generation.


"Blog Post: attracts visitors with useful information (awareness)

Web Page: explains what you do (interest)

About Page: explains why you do what you do (trust)

Contact Page: simple way to get in touch (action)

Thank You Page: they’ve completed the funnel and are now a lead (conversion)"

Click to see what should be on each of those pages to maxemize your sales opportunities.

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