Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.” The popularity of social scoring platforms like Klout and Kred, combined with...
While different content marketing strategies differ in purpose (lead generation, brand awareness, website traffic), the end goal should be to increase revenue and drive more business for your organization...
... Quality content provides more than just a great way for marketers to connect with new audiences; it also helps sales reps sell better. With the right content, reps can: Be better prepared for their sales conversations Gain access to selling tools to engage more effectively
Learn more about their audiences through analytics
It’s surprising how many marketers don’t consider this other side of the content coin, and I think it’s worth taking a look at some of the different ways marketing with content enables salespeople to do their jobs more effectively....
The Digital Marketing Transit Map is designed to identify the best sources for your needs and acquire systems that work well together. It will help you:
Identify the connections among business functions, application tracks and providers.Find additional research or structure questions about strategy and best practices as well as providers, products, and selection criteria.Mediate discussions between marketing and IT.
Interpreting the Map
Navigate the complexity of a fragmented and confusing digital marketing landscape. Elements of the map include:
Neighborhoods represent functional regions that can be thought of as practice areas within an organization.Tracks connect these regions, and can be thought of as application services that share common objectives and information.Stations represent interaction points that can be thought of as vendor and product categories that provide platforms and point solutions.Intersections represent transfer points where solutions may serve more than one business area.
Web design has come a long way since 1991 when the first ever website was published. Exclusively text-based, this first website marked the beginning of what would become a digital revolution. And while recollections of “under construction” GIFs and blinding background colors make me thankful for just how far web design has come, there are some historical web design choices that in fact demand a nod of approval..
A powerful talk by Tony Wagner attempts to uncover the 7 skills students must have in order to prepared for the future. The post The 7 Skills Students Must Have For The Future appeared first on Edudemic.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.