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Why Most Startups Fail at Acquiring New Customers (and how you can ...

Draft presentation slides for my Stanford class on customer acquisition and sales. Overview on why most startups fail at acquiring customers. Covers: LTV, CA
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Finding Your Digital Sweet Spot

Finding Your Digital Sweet Spot | Digital Marketing Advisory | Scoop.it

The potential impact of digital technology varies widely by industry, but most enterprise leaders share an important challenge: how to get beyond the small share of the prize they are capturing today by looking for impact across the whole value chain.


Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, November 4, 2013 4:50 PM

Technology drives value in businesses in four ways: enhanced connectivity, automation of manual tasks, improved decision making, and product or service innovation. 

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Social Media's Secret Weapon: Email Marketing

Social Media's Secret Weapon: Email Marketing | Digital Marketing Advisory | Scoop.it
As CEO of a company whose flagship product is email marketing, I had a good chuckle when I began receiving email from LinkedIn, Pinterest, and Twitter...

Via The Fish Firm
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What Google Hummingbird Means for Your Content Strategy - Search Engine Journal

What Google Hummingbird Means for Your Content Strategy - Search Engine Journal | Digital Marketing Advisory | Scoop.it
Just when you’ve adapted to the idea that your company or clients needs a content marketing strategy to excel online, Google has changed the rules of the g (RT @sejournal: What Google Hummingbird Means for Your Content Strategy by @jaysondemers #SEO...
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Google's New Keyword Planner vs. The Old Keyword Tool - One Empire. Yours.

Google's New Keyword Planner vs. The Old Keyword Tool - One Empire. Yours. | Digital Marketing Advisory | Scoop.it
Google AdWords, Google AdWords News 2013, Google Keyword Planner, Google Keyword Tool 2013

Via themezoom
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themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire

themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire

Martin (Marty) Smith's curator insight, August 30, 2013 9:36 AM

The new tool really confused me the first time I ran into it. This post makes the changes more clear. Wish I'd read it before using the new tool since it was jarring without this primer. 

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Set Up a Social Media Listening "Radar" Like This [Infographic] To Listen, Engage & Respond (LER)

Set Up a Social Media Listening "Radar" Like This [Infographic] To Listen, Engage & Respond (LER) | Digital Marketing Advisory | Scoop.it

Build your own free social media command center: free tools to listen, engage and respond #infographic #socialmedia

Marty
More and more I think the only way to manage the NOWness of Internet marketing is with a real time setup like this.

 

Put your favorite searhes on one screen, your Online Reputation Management on another and competition on the third then rinse and repeat until you can't miss anything and before you know it the wall if full of monitors (sort of like the Network Operations Center at Atlantic BT will take a picture of that soon).  


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Rules of Engagement: 7 Tips for Successful Pharma Content Marketing | eyeforpharma

Rules of Engagement: 7 Tips for Successful Pharma Content Marketing | eyeforpharma | Digital Marketing Advisory | Scoop.it
Roman Walther's insight:

Very true insight. Mostly there are no quick wins but it is about the coninuous effort

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7 Tips for Small Business Owners Looking to Jump Into Social Media

7 Tips for Small Business Owners Looking to Jump Into Social Media | Digital Marketing Advisory | Scoop.it
Like a marriage or any relationship that you want to work, social media marketing is most effective when you're committed to it. You either give it your all or don't bother turning the switch on.

Via The Fish Firm
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Social Media Facts for 2013

Social Media Facts for 2013 | Digital Marketing Advisory | Scoop.it
Let's face it.  Many people in ministry  do not yet take social media seriously as a communications tool.  For them social media is fun and games that people with not enough to do indulge in.  They...

Via The Fish Firm
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CHAVEROT CELINE's curator insight, October 30, 2013 4:21 AM

For those who are still wondering, they'd better get started ASAP!

Jeannette Marshall's curator insight, November 1, 2013 5:01 PM

Starling fact:  over 20million accts on Twitter are fake!

Marc Kneepkens's curator insight, November 2, 2013 4:50 PM

Impressive numbers. Social media is the giant some businesses don't see yet.

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Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | Digital Marketing Advisory | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.

The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


Via Lauren Moss
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IOANNIS APOSTOLOU's curator insight, September 13, 2013 9:12 AM

New statistics for google+!!!

Martin (Marty) Smith's curator insight, September 20, 2013 5:47 AM

Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.

Jean-Marc Trésor's curator insight, September 27, 2013 12:03 PM

Search

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Sustainable And Algorithm-Proof New SEO Methods For 2013

Sustainable And Algorithm-Proof New SEO Methods For 2013 | Digital Marketing Advisory | Scoop.it
The world of Search Engine Optimization (SEO) is constantly changing and with the rise of social media, the field has changed even more.
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