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Rescooped by Robert Gosselin from Public Relations & Social Media Insight
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How to Design an eCommerce Store to Maximize Conversions (13 Strategies)

How to Design an eCommerce Store to Maximize Conversions (13 Strategies) | digital marketing | Scoop.it

eCommerce is about making sales. Period. That means if you own an eCommerce website, maximizing conversions should always be one of the top items on your to-do list. Today let’s look at a few ways you can improve the conversion rate on your eCommerce site.

Search the web, and you’ll find all kinds of advice about how to “improve conversions.” Let’s focus on the ones that are important in eCommerce....


Via Jeff Domansky
Robert Gosselin's insight:

Voici 13 références stratégiques pour vous assurer que vos fournisseurs font du bon boulot avec votre site #eCommerce

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Marco Favero's curator insight, November 20, 2015 4:00 AM

aggiungere la vostra comprensione ...

Mike Allen's curator insight, November 20, 2015 8:26 AM

good article for retailers and e-commerce psychology basics

John Norman's curator insight, November 20, 2015 5:02 PM

Ryan's article provides a number of useful strategies to use when implementing an e-commerce solution. Otherwise it's a great checklist to use against your existing site , just as I have done.

Rescooped by Robert Gosselin from Web 3.0
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Vers l’effondrement : aurons-nous encore un futur ?

Vers l’effondrement : aurons-nous encore un futur ? | digital marketing | Scoop.it

La réponse au constat accablant de l’effondrement ne peut reposer sur le déni ou l’aveuglement. Si on le prend au sérieux, il nécessite de réorienter notre système d’innovation et ses priorités, d’aller bien plus loin que de décarboner notre développement technologique : il nécessite de développer des technologies de l’effondrement. Des technologies plus simples, monomatérielles, recyclables, robustes, déselectronisées, déconnectées, décomplexifiées… Il nécessite de prendre au sérieux la piste de “l’écologie by design”,

Hubert Guillaud le 15/10/15 


Via Pierre Tran
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Rescooped by Robert Gosselin from Smart Home & Connected Things
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Apple's unreleased iBeacon hardware exposed in user manual published by FCC

Apple's unreleased iBeacon hardware exposed in user manual published by FCC | digital marketing | Scoop.it
Way back in July, Apple registered FCC certification for a new piece of iBeacon Bluetooth hardware. Naturally, 9to5Mac covered the release of wireless certification documents for the hardware. It w...

Via @zbutcher
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Rescooped by Robert Gosselin from iBeacon & micro location in the retail space
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Estimote Nearable stickers detect location, temperature and motion

Estimote Nearable stickers detect location, temperature and motion | digital marketing | Scoop.it
The Internet of Things is turning the physical world into a digitally-connected ecosystem. Some objects have built-in connectivity, whilst others can be con...

Via Guillaume Skalli
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Rescooped by Robert Gosselin from Social Media, SEO, Mobile, Digital Marketing
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5 ways ecommerce will change in 2016

5 ways ecommerce will change in 2016 | digital marketing | Scoop.it

From mobile wallets to new lending platforms, from buy buttons to one-touch payments, 2015 saw the world of digital commerce advance in innovation and increase in popularity. What does 2016 hold? Based on emerging technologies and industry trends, here are five predictions we see changing ecommerce in the coming year.


Via Kamal Bennani
Robert Gosselin's insight:

Des technologies perturbatrices en ecommerce à surveiller en 2016 .

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Rescooped by Robert Gosselin from digital marketing strategy
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Why 2015 Might Be Your Best Year for Internet Marketing

Why 2015 Might Be Your Best Year for Internet Marketing | digital marketing | Scoop.it
This year, I’m a little more excited than normal. Although I have no pretensions to prophetic abilities, I’m seeing signs that 2015 is shaping up to be a huge year for Internet marketing.

Via malek
Robert Gosselin's insight:

Des bonnes nouvelles pour les agences numériques.

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malek's curator insight, January 3, 2015 11:41 AM

Creating amazing content is critical for online marketing success but not alone it is not sufficient to yield big results. People look for specific content that is shareworthy and spreads virally

Rescooped by Robert Gosselin from Wearable Tech and the Internet of Things (Iot)
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Is wearable tech already wearing thin?

Is wearable tech already wearing thin? | digital marketing | Scoop.it

Is wearable tech already wearing thin?

 

Despite the hype for upcoming products from Apple, Google and Samsung Electronics, a number of analysts say Internet-connected personal devices such as smartwatches and fitness bands -- so-called wearables -- will be hard-pressed to reach the same sales heights as smartphones and tablets.

 

That's because nearly every selling point for wearable tech -- a smartphone alternative, a better system for fitness tracking and a link to other Internet-connected devices -- may not have broad appeal, some analysts say....


Via Jeff Domansky, Richard Platt
Robert Gosselin's insight:

Les wearable tech, déjà out !?

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Jeff Domansky's curator insight, August 19, 2014 2:58 AM

Is the market already cooling for wearable technology before it even gets started?

Richard Platt's curator insight, November 5, 2014 4:15 AM

Parks Associates analyst Harry Wang predicts that at best, smartwatch sales will top out at about 120 million around 2018 -- a far cry from smartphones and tablets. More than 1 billion smartphones and more than 195 million tablets were sold last year.  Wang's forecast assumes that wearables would act more as a luxury watch, rather than a smartphone or tablet.  - Wang cited several factors that could boost the smartwatch market, including technological advances that could make the devices more attractive to consumers. An app developer or innovative start-up, for instance, might come up with a new feature or sexier selling point for wearables that could brighten their prospects. -  "I think wearables have tremendous potential, yes, but in the same way I think (No. 1 NBA draft pick) Andrew Wiggins has tremendous potential,"

Rescooped by Robert Gosselin from Social Media, SEO, Mobile, Digital Marketing
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Top 5 Most Interactive Social Media Campaigns

Top 5 Most Interactive Social Media Campaigns | digital marketing | Scoop.it

Successful social media campaigns can really get your company noticed and help reinforce your brand and its values. Even the simplest ideas can generate huge amounts of attention and promote engagement from your customers.


Via Kamal Bennani
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