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The Evolution of Permission Marketing: What You Need to Succeed in 2013

The Evolution of Permission Marketing: What You Need to Succeed in 2013 | Digital Marketing | Scoop.it

... You can’t force anyone to pay attention to you online. All you can do is entice. Permission Marketing was an expanded observation of that fact, and an exploration of an alternative. Instead of trying to gain attention by being increasingly obnoxious, we can earn a prospect’s permission to deliver a message to them.

 

This calls for a whole new tool kit. If people are going to ask you to communicate with them, you have to come up with a form of marketing that’s too valuable to throw away. Advertising copy gives way to content — informative, interesting material that speaks to a highly informed customer....


Via Jeff Domansky
Richard Washington's insight:

The added importance of really communicating with the consumer on their terms on topics that are important to them is the natural evolution to segmentation and marketing communications.

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Jeff Domansky's curator insight, June 19, 2013 3:54 PM

Does your content measure up to the expectations of permission marketing? This post will help you answer that important question

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Years Of Twitter Mentions Reveal How The Social Network Entered The Mainstream - PSFK

Years Of Twitter Mentions Reveal How The Social Network Entered The Mainstream - PSFK | Digital Marketing | Scoop.it
'New York Times' descriptions evolved with the popular site over the past seven years.
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Inbound Marketing vs. Content Marketing: What's The Difference?

Inbound Marketing vs. Content Marketing: What's The Difference? | Digital Marketing | Scoop.it
Get up to speed on the similarities and differences of Inbound Marketing and Content Marketing and how each supports the other. (Inbound Marketing vs. Content Marketing: What's The Difference?
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How to Build Your Corporate Brand Using Facebook

How to Build Your Corporate Brand Using Facebook | Digital Marketing | Scoop.it
The penetration of Facebook is increasing by the day. Market research on the social network shows that it is perfect to build your brand.
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10 Ideas For Creating New Blog Content That Your Audience Loves - Business 2 Community

10 Ideas For Creating New Blog Content That Your Audience Loves - Business 2 Community | Digital Marketing | Scoop.it
RT @gjmugg: 10 Ideas For Creating New Blog Content That Your Audience Loves http://t.co/BXc4XwOmag #fusionmarketing #business #startup #sma…
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How To Use Content To Build Your Community

How To Use Content To Build Your Community | Digital Marketing | Scoop.it

Originally published on TheCommunityManager.com
Companies are increasingly finding that relevant, influential, and engaging content has the power to foster a loyal customer community.


Via Kamal Bennani
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Banish The Boring: 12 Tips For Fan Pages

Banish The Boring: 12 Tips For Fan Pages | Digital Marketing | Scoop.it
If your Facebook page isn’t getting the action you think it should be, it’s time to banish the boring and jazz things up! It can be hard to be objective when reviewing your own page but it’s import...

Via Bonnie Burns
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Jackie Hinton's comment, August 1, 2013 11:18 AM
these are great ideas,I'm contemplating whagt i want to do with my facebook page,I'm an aspiring writer.wish me luck on that one.
Jackie Hinton's curator insight, August 1, 2013 11:19 AM

this post is worth checking out.its very beneficial.

Level343's comment, August 1, 2013 11:25 AM
Thanks Jackie...please keep us posted :-)
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Inbound Marketing Blog | HubSpot

Inbound Marketing Blog | HubSpot | Digital Marketing | Scoop.it
HubSpot’s marketing blog – attracting over 1.4 million readers monthly – covers everything you need to know to master inbound marketing.
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25 Mind Blowing Email Marketing Stats - Salesforce Blog

25 Mind Blowing Email Marketing Stats - Salesforce Blog | Digital Marketing | Scoop.it

Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.

 

Quality communication with your prospects and customers can get you closer to that nirvana of people actually looking forward to your message.

 

So hold on to your coffee mugs; we've got 25 awe-inspiring email marketing statistics. Check them out: 


Via Meg Appleby
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Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine

Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine | Digital Marketing | Scoop.it

Recently, Search Metrics released a white paper on their findings for Google’s SEO Ranking Factors in 2013. It displays the correlation between particular metrics such as ‘Facebook Likes’ and ‘Backlinks’ and the rank ability of a page within Google.

 

Also available in the 70 page document are comparisons with 2012’s data, where that data is available. Not to many marketers surprise, a lot has changed. According to Search Metrics, it’s time to get social! In this article I graze upon some of the most important areas as well as my thoughts on what Google is playing it – for better and worse.

 

The data from search metrics is based on research and is not 100% factual. Nor are my opinions factual, but rather opinions and statements based on what I believe to be happening. 


Read more at: http://www.business2community.com/seo/google-ranking-factors-a-discreetly-cleaner-more-social-web-an-ever-dominating-search-engine-0545833


Via Antonino Militello
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laurent lafite's curator insight, July 23, 2013 10:35 AM

goocial...?

Aurélien Deschodt's curator insight, July 24, 2013 4:36 AM

SEO: its component and evolution

Elsie Whitelock's curator insight, July 24, 2013 8:27 AM

Makes you dig deep but very useful..

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5 of the best examples of Reactive Marketing

5 of the best examples of Reactive Marketing | Digital Marketing | Scoop.it
Social media have changed the dynamics of content marketing and advertising. We take a look at five of the best examples of reactive marketing.
Richard Washington's insight:

Effective marketing can boil down to being at the right place at the right time...being clever helps too.

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Infographic: 20 Tips for your Facebook Business Page

Infographic: 20 Tips for your Facebook Business Page | Digital Marketing | Scoop.it

Check out this infographic for an overview of the basic principles for running a successful business presence on facebook and 20 tips that offer guidance, best practices and reminders for optimizing page posts, activity and images.


Via Lauren Moss
Richard Washington's insight:

Building a community on Facebook can be difficult due to finding the appropriate tone in which to engage.  This is a great infographic with tips for building a solid Facebook business page.

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Prasanna's curator insight, July 8, 2013 1:35 AM

FB tips

Dillon Thomas's curator insight, July 8, 2013 7:44 PM

again .. This is good stuff... all relevent and simple to follow for success

www.facebook.com/dillondlite1

Lee Tonitto's curator insight, July 19, 2013 9:50 AM

If you want an effective Facebook business page read this 

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No. 1 Position in Google Gets 33% of Search Traffic [Study]

No. 1 Position in Google Gets 33% of Search Traffic [Study] | Digital Marketing | Scoop.it
New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.

Via Kamal Bennani
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Top 5 Ways Social Media is Transforming Market Research

Top 5 Ways Social Media is Transforming Market Research | Digital Marketing | Scoop.it
Social media is changing the way we conduct market research. It's real-time feedback makes obtaining business intelligence easier.
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Social Media Strategy 101 [infographic] | Digital Information World | #TheMarketingAutomationAlert

Social Media Strategy 101 [infographic] | Digital Information World | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it
I've created this infographic to highlight best strategies on how to take your social media marketing efforts from good to great.

Via marketingIO
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marketingIO's curator insight, September 11, 2013 12:33 PM
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vince tracy's curator insight, September 11, 2013 2:56 PM

great info...

Yangyu Wang's curator insight, September 25, 2013 6:07 PM

I found this article is very useful. It pointed out some of the common mistakes that many companies have made. Such as the content of their emails or messages “looks like written by a robot”, surely it can help the company reach as many as their consumers, it drives off them and develop their negative feelings about the company. Except that, “Network on every platform” and “update constantly” is the two very important items but also the easiest to be ignored by the company. It can help the company gain more followers through the multiple channels, build up their brand images, identities and reputations. Besides, even most of the companies can “be conversational” on reach down to their customers, the success of social media marketing or not still depends on the speed and quality of the response for those companies.  

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How to Leverage Google Plus to Grow Your Brand

How to Leverage Google Plus to Grow Your Brand | Digital Marketing | Scoop.it
Google Plus provides a great opportunity to improve social media optimization and increase brand awareness by leveraging the Google network.
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15 Social Media Strategy Blogs You Should Be Reading - Business 2 Community

15 Social Media Strategy Blogs You Should Be Reading - Business 2 Community | Digital Marketing | Scoop.it
RT @SocMedSean: Congrats @PamMktgNut on the mention of 15 #socialmedia blogs you must read! Completely agree! http://t.co/0AYgvZS3zv
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Setting Up a Blog for Your Business - Hosted PBX | Hosted Phone System | VoIP Phone System | VoIP PBX

Setting Up a Blog for Your Business - Hosted PBX | Hosted Phone System | VoIP Phone System | VoIP PBX | Digital Marketing | Scoop.it
A great market tool is a blog. You can easily set up a blog within minutes. My suggestion is that you use Blogger.com as it is affiliated with Google.
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Google+ Has Highest Impact on SEO Ranking, Report Finds [Infographic] - CMSWire

Google+ Has Highest Impact on SEO Ranking, Report Finds [Infographic] - CMSWire | Digital Marketing | Scoop.it
Google+ Has Highest Impact on SEO Ranking, Report Finds [Infographic] CMSWire Google+ Has Highest Impact on SEO Ranking, Report Finds [Infographic] Over the last year, enough data has been collected on the SEO ranking effect of Google+ to determine...
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How To Create THE Perfect Tweet – an infographic /@BerriePelser

How To Create THE Perfect Tweet – an infographic /@BerriePelser | Digital Marketing | Scoop.it
How To Create THE Perfect Tweet – an infographic At first glance 140 characters could

Via WordPress SEO & Social Media
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WordPress SEO & Social Media's curator insight, July 25, 2013 3:56 AM

How To Create THE Perfect Tweet – an infographic /@BerriePelser

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Infuse Content Marketing into Social Media

Infuse Content Marketing into Social Media | Digital Marketing | Scoop.it
In order to reach potential customers, you need a magnetic, well-targeted content marketing strategy.
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Emerging Trends in the World of Search Engine Optimization

Emerging Trends in the World of Search Engine Optimization | Digital Marketing | Scoop.it

Things have been changing for quite some time in the SEO world. Hence, new trends have finally surfaced. Things that didn’t matter a few years ago are now of vital importance and companies are constantly making use of them to get more traffic.


Via Kamal Bennani
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Sónia Laima's curator insight, July 19, 2013 3:15 PM

Things have been changing

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Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC]

Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC] | Digital Marketing | Scoop.it

Search engine optimisation (SEO) is all about the quality of your backlinks, right?

 

Wrong. Not any more. At least, not wholly, as an updated study from those good people atSearchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of Likes, shares, tweets and +1s.

 

Find out more: http://www.mediabistro.com/alltwitter/seo-social-ranking-factors_b45440


Via Antonino Militello
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valeriecharron's curator insight, July 6, 2013 2:24 AM

Infographie essentielle. A conserver. 

Kaye Blum's curator insight, July 7, 2013 2:38 AM

More stats supporting the theory of Socisl Media's importance in SEO

Nadia Christian's curator insight, July 8, 2013 6:03 PM

Bringing the power back to the people, imagine that.

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How You Can Make It or Break It with Content | Business.com B2B Online Marketing Blog

How You Can Make It or Break It with Content | Business.com B2B Online Marketing Blog | Digital Marketing | Scoop.it
B2B marketers spend 28% of their overall budget on content marketing. Take a look at what a recent study found and what your business can take away.
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Make Content Marketing Authentic: The Case of Customer Stories

Make Content Marketing Authentic: The Case of Customer Stories | Digital Marketing | Scoop.it
Content - Many see content marketing as just that—marketing. But smart marketers know that what they're delivering is a great story—so long as it's a true story, even if it's not perfect...
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Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

Structured Data: Content, Rich Snippets & Authorship vs. Author Rank | Digital Marketing | Scoop.it

Authorship is a social signal and social signals affect rank.

 

Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. 

 

As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important.

 

Read More: http://searchenginewatch.com/article/2275870/Structured-Data-Content-Rich-Snippets-Authorship-vs.-Author-Rank


Via Antonino Militello
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Chris Bantock's curator insight, June 24, 2013 6:58 PM

Great article - outlines the key relationships. 

Daniel Imbellino's comment, June 24, 2013 7:09 PM
I have seen huge benefits in my rankings since implementing authorship early this year. Google appears to be giving extra points to those who use, also depending on other conditions as well, such as the quality of content, what people actually think about that content, etc.