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Is Your SEO Strategy Ready for Google's New Algorithm?

Is Your SEO Strategy Ready for Google's New Algorithm? | Digital Marketing | Scoop.it
'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.

Via Mark Tincknell
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The Secret to Selling Your Brand With One Sentence

The Secret to Selling Your Brand With One Sentence | Digital Marketing | Scoop.it
Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
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How to Build a Business Plan For Your Personal Brand

How to Build a Business Plan For Your Personal Brand | Digital Marketing | Scoop.it
Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.

Via Mark Tincknell
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How to Use Paper.li to Add Value, Promote Influencers and Build Personal Brand - Business 2 Community

How to Use Paper.li to Add Value, Promote Influencers and Build Personal Brand - Business 2 Community | Digital Marketing | Scoop.it

Paper.li was one of the early content curation tools for taking your social streams and rendering them in a visually appealing newspaper-style format.


Via Brian Yanish - MarketingHits.com
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Moz’s Search Engine Ranking Factors uses correlation and survey data from over 100 search engine professionals to investigate the factors associated with search engine visibility.

Moz’s Search Engine Ranking Factors uses correlation and survey data from over 100 search engine professionals to investigate the factors associated with search engine visibility. | Digital Marketing | Scoop.it
2013 Search Engine Ranking Factors Survey & Correlation Data
Paul Shipway's insight:

The growth in importance of social signals is clear particularly G+ but also Facebook and Twitter.

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Top 10 Posts on Google Authorship

Top 10 Posts on Google Authorship | Digital Marketing | Scoop.it
When we search for anything on Google, some of the results shows the title of page only with page URL and a short snippet. Some search results of articles and blog posts show the author’s photograp...
Paul Shipway's insight:

Some great insights into how best to use Google Authorship.

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Five ways that video can boost your digital marketing campaigns ...

Five ways that video can boost your digital marketing campaigns ... | Digital Marketing | Scoop.it
The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does.
Paul Shipway's insight:

Are you overlooking the power of video as part of your marketing strategy?

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Billboards That Drop Angels On Your Head

Billboards That Drop Angels On Your Head | Digital Marketing | Scoop.it
Imaginary boy sees real airplane. Come look.

Via Mark Tincknell
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Mark Tincknell's curator insight, January 8, 2014 7:07 AM

Digital Billboards are stepping up their game and becoming increasingly more interactive. Some great examples here.

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Using Google+ to Appear in the Top Results Every Time - Whiteboard Friday

Using Google+ to Appear in the Top Results Every Time - Whiteboard Friday | Digital Marketing | Scoop.it
Google's search results are showing a strong bias toward content that has been shared or +1'd by people you follow on Google+.
Paul Shipway's insight:

Really great update from Rand Fishkin at Moz re the influence G+ is beginning to have in the search results. We should all pay attention.

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Has Hummingbird changed SEO forever?

Has Hummingbird changed SEO forever? | Digital Marketing | Scoop.it
When Google announced at the end of September that Hummingbird had been live for a month or so, many questioned how such a significant change could have happened without it having been detected earlier.
Paul Shipway's insight:

The search landscape has been changing significantly now for two years and we will continue to see this with Hummingbird.

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10 Brands with Great Google Plus Pages - Business 2 Community

10 Brands with Great Google Plus Pages - Business 2 Community | Digital Marketing | Scoop.it
Paul Shipway's insight:

These brands show what can be done with G+ if you put you mind to it.

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Eating My (Key)Words: Changing The Way We Think About SEO

Eating My (Key)Words: Changing The Way We Think About SEO | Digital Marketing | Scoop.it
I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words.
Paul Shipway's insight:

Great article with some really good examples of how search is changing and fast!

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