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Rescooped by Patrick Graziano from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Infographic: Which Is The Most Effective Digital Marketing Channel

Infographic: Which Is The Most Effective Digital Marketing Channel | Digital Marketing | Scoop.it
Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better.

Via eMedToday
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Short Film About Smartphone Overuse Is Smart, Poignant, Depressing

Short Film About Smartphone Overuse Is Smart, Poignant, Depressing | Digital Marketing | Scoop.it
Quintuple threat (actress/comedian/musician/tap dancer/awesome person) Charlene deGuzman stars in I Forgot My Phone -- a short film she wrote about life in these modern, soul-sucking, smartphone-saturated times.
Patrick Graziano's insight:

We're not this addicted to our smartphones ... are we?

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malek's comment, September 6, 2013 5:26 PM
guilty as charged@
Rescooped by Patrick Graziano from digital marketing strategy
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10 Super Powers of the World's Greatest Social Media Marketer [Infographic]

10 Super Powers of the World's Greatest Social Media Marketer [Infographic] | Digital Marketing | Scoop.it
Social Media - Need to hire staff to help make social media marketing part of your brand experience? Make sure the folks you choose possess these 10 super powers.

Via malek
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malek's curator insight, August 15, 2013 9:20 AM

 a closer look at what it takes to be a social media marketer.

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10 interesting digital marketing statistics we've seen this week

10 interesting digital marketing statistics we've seen this week | Digital Marketing | Scoop.it
Here are some of the most interesting digital marketing statistics we've seen this week.

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The 9 Types of Facebook User, what type are you? – an infographic /@BerriePelser

The 9 Types of Facebook User, what type are you? – an infographic /@BerriePelser | Digital Marketing | Scoop.it
The 9 Types of Facebook User, what type are you? – an infographic We all

Via WordPress SEO & Social Media, John van den Brink, malek
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Vince Hill's curator insight, July 30, 2013 12:47 PM

There's always somehting interesting about how an infographic can order the information in such a way that it makes things more appealing to read and understand. I think students are like this as well. We need more visuals.

Nadia Christian's comment, July 30, 2013 4:43 PM
@VinceHill I agree with your comments on how appealing an infographic can be. Here are some infographic tools to try: Please share you favorites with me!
Nadia Christian's comment, July 30, 2013 4:43 PM
Getabout.me
Google Developers
Vizualize
Easel.ly
Piktochart
Infogr.am
Visual.ly
InFotoFree
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Forrester Report: The Social Media Habits of B2B Customers

Forrester Report: The Social Media Habits of B2B Customers | Digital Marketing | Scoop.it
Every B2B customer is using social media for business, but how they use it depends on their particular situation. That's the key takeaway in a new report from Forrester Research..
Patrick Graziano's insight:

Wow -> 98% of business decision-makers also read blogs, watch videos or listen to podcasts.  #socialmedia #digitalmarketing

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Five Ways Google Glass Will Change Marketing

Five Ways Google Glass Will Change Marketing | Digital Marketing | Scoop.it
This article is by Sarah Rotman Epps, a senior analyst at Forrester Research, tracking the wearables market. Follow her on Twitter @srepps.
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Rescooped by Patrick Graziano from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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10 Digital Marketing ‘Pearls’ for Pharma

10 Digital Marketing ‘Pearls’ for Pharma | Digital Marketing | Scoop.it
Real time data for pharma market researchers (10 Digital Marketing Ideas You Can Use in the #Pharma Space: http://t.co/1XG08g7blC #IDSD)

Via eMedToday
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eMedToday's curator insight, July 1, 2013 5:43 AM

 

Take away. Use mobile to send content of useful information to your customer

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Gartner's mind-blowing digital marketing transit map - Chief Marketing Technologist

Gartner's mind-blowing digital marketing transit map - Chief Marketing Technologist | Digital Marketing | Scoop.it
In the competition for the best visualization of the kaleidescopic marketing technology space — other entries include my marketing technology landscape from last year and the marketing technology LUMAscape from last month — I'd say Gartner has just...
Patrick Graziano's insight:

Wow.

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5 Tips to Boost Mobile Conversions - Chief Marketer

5 Tips to Boost Mobile Conversions - Chief Marketer | Digital Marketing | Scoop.it
Performance advertisers looking to improve mobile conversions should check out this article, which offers 5 solid ideas.
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Rescooped by Patrick Graziano from Digital marketing and user experience
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5 Ways Social Media Supports All Critical Areas of Any Company - Search Engine Watch

5 Ways Social Media Supports All Critical Areas of Any Company - Search Engine Watch | Digital Marketing | Scoop.it
Brafton (blog)
5 Ways Social Media Supports All Critical Areas of Any Company
Search Engine Watch
Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services.

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3 Reasons B2B Marketers Should Not Use Microsites - B2B Digital Marketing

3 Reasons B2B Marketers Should Not Use Microsites - B2B Digital Marketing | Digital Marketing | Scoop.it

Excerpt...

 

What impact does this have on your marketing? Here are a few things that will be change.

1. Activity Profiles Will Be Incomplete
Do people visit both your microsite and your core site? (Hopefully they do, otherwise why do you have a microsite?) You will have two profiles for every visitor and you will not have a complete view of what a visitor has done.

2. Dynamic Content Triggers Will Misfire
Someone may be highly engaged on your microsite, but your dynamic content triggers will show basic 101 content when that same person comes back to your corporate site to learn more. All of the inferred preferences you picked up about a visitor, from content formats to industry, is lost when someone crosses domains.

3. Visitors Will Need To Register Multiple Times
Many marketers today recognize a return visitor and don’t ask visitors to register a second time.

However, if someone registered on your microsite and then visits your corporate site, they will need to register again. Your content, which could have been freely distributed, now is put back behind a registration form, limiting its distribution.

 


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marketingIO's curator insight, May 28, 2013 2:08 PM

Tons of sense here. Solution is obvious: use your main domain and track with MA.


  • See the article at b2bdigital.net
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Rescooped by Patrick Graziano from digital marketing strategy
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14 Social Media Tools Used by Marketing Pros

14 Social Media Tools Used by Marketing Pros | Digital Marketing | Scoop.it
There are many clever things behind the way Mention is set up. They've ... Amber Naslund and I wrote about this in The NOW Revolution, and recommended a “message of the day” email that is sent to all social media–active employees.

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malek's curator insight, September 6, 2013 9:28 AM

In the mood for some new and fresh tools?

With my pick, Zapier, social is now one big ecosystem

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'Big Data' is Hot, But What's the Next Big Trend?

'Big Data' is Hot, But What's the Next Big Trend? | Digital Marketing | Scoop.it
“Future infographics will be digital, data will stream in real-time and viewers’ interactions will determine what is presented. The revolution has just begun.” – The Economist   One of our lat...
Patrick Graziano's insight:

Nice piece on the power of visualization of data

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The Complete Guide for Finding and Sharing Better Content on Social Media - - The Buffer Blog

The Complete Guide for Finding and Sharing Better Content on Social Media - - The Buffer Blog | Digital Marketing | Scoop.it
Some of our favorite little-known tips, apps, sites and ideas for finding, sharing and analyzing awesome content on social media.

Via Jaana Nyström, malek
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malek's curator insight, August 6, 2013 7:17 AM

Sharing awesome content is a highly rewarding challenge, you build a community and a reputation. Careful!

classifieds2india's comment, August 7, 2013 1:58 AM
nice
Rescooped by Patrick Graziano from Social Media, SEO, Mobile, Digital Marketing
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15 Ways To Build Your Brand’s Authority - Search Engine Journal

15 Ways To Build Your Brand’s Authority - Search Engine Journal | Digital Marketing | Scoop.it

These days, authority matters.  Not only will building your brand’s authority help create the necessary SEO signals to improve your site’s natural search performance, it’ll also create additional streams of traffic to your website and create the kind of consumer goodwill that leads to conversions.

 


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6 Digital Metrics You Should Be Watching

6 Digital Metrics You Should Be Watching | Digital Marketing | Scoop.it

The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your brand at a deeper level.

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Rescooped by Patrick Graziano from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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10 Digital Marketing ‘Pearls’ for Pharma

10 Digital Marketing ‘Pearls’ for Pharma | Digital Marketing | Scoop.it
Real time data for pharma market researchers (10 Digital Marketing Ideas You Can Use in the #Pharma Space: http://t.co/1XG08g7blC #IDSD)

Via eMedToday
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eMedToday's curator insight, July 1, 2013 5:43 AM

 

Take away. Use mobile to send content of useful information to your customer

Rescooped by Patrick Graziano from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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On Line Marketing Counts

On Line Marketing Counts | Digital Marketing | Scoop.it
New Pharma Digital Marketing Benchmarks Reveal Significant Increase in ...
PR Newswire (press release)
RESTON, Va., June 20, 2013 /PRNewswire/ -- comScore, Inc.

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eMedToday's curator insight, June 20, 2013 8:40 PM

 

 

" Based on comScore's permission-based panel of one million U.S. online persons and survey data from 139 pharmaceutical studies, these benchmarks show that online pharmaceutical marketing continues to have a positive impact on brand awareness and conversion among patients and prospects. The study also introduces new insights into conversion lift rates across various medication categories."

 

 

"Our annual benchmarking study has shown through the years that various online marketing methods have had a positive impact in increasing awareness and favorability toward pharmaceutical products, with branded website visits consistently generating the highest lifts in conversion"

eMedToday's curator insight, June 20, 2013 8:41 PM

Even though e detailing is not discussed directly, clearly it is on lone marketing and Does Count

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New survey : mobile services desired by US patients from their doctors

 more than one-third of respondents who are online said they were "very" or "extremely" interested in using smartphones or tablets to ask their doctors questions, make appointments or get medical test results.


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Rescooped by Patrick Graziano from Digital Marketing & Communications
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Twitter's five tips for agile marketing in the moment

Twitter's five tips for agile marketing in the moment | Digital Marketing | Scoop.it
The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.

Via Alex Butler
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DanielDoherty's curator insight, June 12, 2013 10:39 AM

I love the real time nature of twitter

Sunil Malhotra's curator insight, June 18, 2013 2:15 AM

Twitter is great for short-term promotion.

Bill Brown's curator insight, June 18, 2013 7:09 AM

Twitter is an essential for Marketers

Rescooped by Patrick Graziano from Public Relations & Social Media Insight
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Transformation in digital marketing: five ways to work

Transformation in digital marketing: five ways to work | Digital Marketing | Scoop.it

Digital marketing has experienced not so much a revolution but a rapid evolution and transformation in the way we market....

 

It is not so much a revolution but a rapid evolution and transformation. The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013.

 

If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be. ...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 30, 2013 1:57 PM

This is a really thoughtful look at technology and its impact on digital marketing and how to respond.