'Social media and SEO are all under the same umbrella, which helps in increasing website traffic and acquiring clients by the use of valuable content. In part, this happens due to the various changes that come with Google algorithms which factor in social signals as part of their indicators in search engine rankings' .
In order to ensure that an organic marketing plan works for your business or company, you need to know how SEO and social media work together to bring similar or even greater results to your website ranking.
As you're no doubt aware, images are a huge part of Facebook, and the most important part of Instagram. Getting your images just right is a huge factor when it comes to success on these platforms - in fact, image posts can result in up to 120% more...
The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together.
Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other. Which brings me to the question: what do content marketers need to know about SEO (and vice versa) to achieve the best results.
Here are some of the tactics and skills, mainly associated with SEO, that content marketers need to be aware of:
'On-site optimization is all about making changes to your website to optimize it for search engine visibility. I’m excluding ongoing content marketing here (though some people would include it), because I’ll be focusing on that in the next part in this series'.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.