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Rescooped by Noel Thevenet from The MarTech Digest
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Optify | Lead Generation Tips: Creating Content that Converts

Optify | Lead Generation Tips: Creating Content that Converts | digital marketing | Scoop.it

Digest...

 

Meaningful content works every time

Any type of content can be promoted successfully if it directly addresses the audience’s pain points and takes into consideration where the lead is in the buying cycle.

 

Select the medium that most easily solves the problem

By following the best practice of providing what they need when they need it, the audience will gladly provide you with a couple pieces of information (e.g., name and email address) in exchange for the value of solving that pain point. The facilitation of this transaction is managed through a landing page that is designed specifically for that audience, reassuring the value that you will provide and making it as easy as possible for them to give you their information.

 

Quality content always converts

I suggest starting out with a small test budget ($100-$300) while you dial in your audience and get a good understanding of your own conversion rates. As long as the audience and message are fine-tuned and the program is designed to scale, then the budget should grow as you generate new business.

 


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marketingIO's curator insight, June 6, 2013 7:22 AM

The basics so that we never forget. So simple, yet so easy to overlook as we get more esconced in the technology.


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@HugoASaenz's curator insight, June 6, 2013 10:54 AM

El #Clienting no debe ser solo para servir, sino también para vender!

Jim Pirrie's curator insight, June 10, 2013 1:32 PM

...so don't just settle for a one-size-fits all approach to your content strategy. Understand who you're creating content for and make sure you're actually talking to them in the way they're open to listening...

Rescooped by Noel Thevenet from The MarTech Digest
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Google gives marketers more control over content analytics - Brafton

Google gives marketers more control over content analytics - Brafton | digital marketing | Scoop.it
Marketers and SEOs are in the drivers seat with upcoming Google content analytics sharing functions.

 

Excerpt...

 

A Google Analytics blog post reports that new features will provide marketers with a “Share Dashboard” option that gives certain individuals access to the templates and metrics. Private dashboards will be grouped separately from those that are shared.

 

With the new Dashboard sharing capabilities, web masters and marketers can work together through a single entry point as they measure keyword progressions, assess bounce rates and edit templates to reflect new goals.

 

Content analytics is just as essential to strong web presences as blog articles and social media posts themselves. If brands don’t have measurable goals and metrics in place, they won’t know which campaign efforts are successful and worth repeating.


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marketingIO's curator insight, June 6, 2013 8:04 AM

Google making life just a bit easier with Dashboard sharing. So what's the prerequisite? Having a solid Dashboard to share! Gettuit.


  • See the article at www.brafton.com
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  • If you like this scoop, PLEASE share by using the links below.
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Paolo Margari's curator insight, June 8, 2013 8:48 AM

Content is the kew, but don't forget to measure its impact.