Digital marketing
10 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Natacha Colin from IT Books Free Share
Scoop.it!

Practical Web Analytics for User Experience - Free eBook Share

Practical Web Analytics for User Experience - Free eBook Share | Digital marketing | Scoop.it
eBook Free Download: Practical Web Analytics for User Experience | PDF, EPUB | ISBN: 0124046193 | 2013-08-27 | English | PutLocker

Via Fox eBook
more...
Fox eBook's curator insight, September 6, 2013 8:49 PM

Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you’ll find a quantitative approach for measuring a website’s effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of designchanges, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

Discover concrete information on how web analytics data support user research and user-centered designLearn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you needLearn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholdersTable of Contents

Chapter 1. Introduction
Chapter 2. Analysis Process
Chapter 3. How it Works
Chapter 4. Goals
Chapter 5. Visitor Analysis
Chapter 6. Traffic Analysis
Chapter 7. How People Use Content
Chapter 8. Clickpath Analysis
Chapter 9. Segmentation
Chapter 10. Putting it Together
Chapter 11. Testing
Chapter 12. Measuring Behavior within Pages
Chapter 13. AB Testing
Chapter 14. Profiles
Chapter 15. Culture
Chapter 16. Conclusion

Belle Chua's curator insight, January 1, 2014 10:33 PM

eBook: Web Analytics & UX

Rescooped by Natacha Colin from The MarTech Digest
Scoop.it!

The 8 Best Keyword Research Tools for PPC & SEO Keyword Research | WordStream | #TheMarketingAutomationAlert

The 8 Best Keyword Research Tools for PPC & SEO Keyword Research | WordStream | #TheMarketingAutomationAlert | Digital marketing | Scoop.it
The AdWords Keyword Tool has been retired! Here are our eight favorite keyword research tool for SEO and PPC keyword research.

 

Condensed...

 

1. FreshKey ($20 software)

FreshKey is my #1 go-to keyword research tool that allows me to see beyond the regular Google Instant suggestions and predictions that appear when I start typing things in on Google.

 

2) Soovle (free)

Soovle allows you to explore the most typed in keywords on multiple search engines based on the keyword root you give it. It even includes Amazon and eBay.

 

3)  Ubersuggest (free)

Meet the keyword research tool on steroids, Ubersuggest.

Ubersuggest takes any keyword you give it and immediately gives you an almost unlimited list of alphabetized and numerical keyword variations of your original keyword.

 

4) Search Term/Query Reports (free-ish)

The search term/query report is a PPC report that shows you what search terms have actually triggered your ads based on the current keywords you’re bidding on. So it won’t expand your reach since your ads are already showing for those terms, but it will help you improve your quality scores and granularity within your account.

 

5)  Google Keyword Planner (free)

The Google Keyword Planner is sometimes regarded as the alpha and omega of keyword research tools. You must have an AdWords account to access it, and that doesn’t mean you have to pay anything to use it, it’s still free.

 

6)  WordStream’s Keyword Tool (free)

I could never forget WordStream’s very own keyword tool for both SEO and PPC keyword research.

 

8. YouTube Keyword Tool (free)


Via marketingIO
more...
marketingIO's curator insight, September 19, 2013 8:29 PM

Nice set of tools, and WordTracker is no longer an option.


  • See the article at from www.wordstream.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Natacha Colin from Technology in Business Today
Scoop.it!

Ten barriers to innovation in digital marketing (and how to beat them)

Ten barriers to innovation in digital marketing (and how to beat them) | Digital marketing | Scoop.it
Every business wants to be seen as innovative, as leading the market with new ideas and practices that help increase KPIs, but actually implementing a spirit of change can be a real challenge.

Via TechinBiz
more...
No comment yet.
Rescooped by Natacha Colin from The MarTech Digest
Scoop.it!

5 Web Analytics Truths for Smart Digital Marketing: OMI | #TheMarketingAutomationAlert

5 Web Analytics Truths for Smart Digital Marketing: OMI | #TheMarketingAutomationAlert | Digital marketing | Scoop.it
Now more than ever, marketers have access to an over-abundance of data. Here are 5 web analytics truths to take your web analytics practice to the next level.

 

Digest...

 

What do you do with the data? Here are 5 fundamental analytic truths you can follow to get you where you want to be.

1. Think People and Process, Not Just Technology

2. Segmentation—Do or Die

You can easily report and derive insights with visitor segmentation, have quick visibility into buyer or non-buyer behavior, group content by asset type, measure gated or ungated content consumption, and relatively easily run a cohort analysis.

3. Gone Are the Visits—It’s All About the Visitors

With all this data readily available, we need to look beyond visit-based (or session-based) analytics to a more user-centric view. Again, the analytics platforms today provide the means to examine the entire visitor experience and user cycle. Explore data such as where visitors came from, what course they took between pages while on your website, and where they spent the most (or least) time during their visit and then in 2 or 3 visits later they converted and become customers. With this information, you’re able to gain increased awareness of visitors and how they interact with your content throughout the buying cycle.

4. Optimize What Matters Most

5. Deriving Insights Cannot Be Done in a Vacuum


Via marketingIO
more...
marketingIO's curator insight, August 5, 2013 8:12 AM

How's your Google Analytics? Setup the way you need it so that you can derive value? More often than not, I find Google Analytics setup so that it provides a pat on the back, not insight. See above.


  • See the article at www.onlinemarketinginstitute.org
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Belle Chua's curator insight, January 1, 2014 10:38 PM

5 Tips to Great Web Analytics

Ayman Saadallah's curator insight, December 14, 2015 8:11 AM

How's your Google Analytics? Setup the way you need it so that you can derive value? More often than not, I find Google Analytics setup so that it provides a pat on the back, not insight. See above.


See the article at www.onlinemarketinginstitute.orgReceive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).If you like this scoop, PLEASE share by using the links below.iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us! 
Scooped by Natacha Colin
Scoop.it!

Video: Pros and Cons of RTB for B2B Marketers - Direct Marketing ...

Video: Pros and Cons of RTB for B2B Marketers - Direct Marketing ... | Digital marketing | Scoop.it
Video: RTB presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
more...
No comment yet.
Scooped by Natacha Colin
Scoop.it!

Why Advertising Through RTB Needs a New Buying Model

Why Advertising Through RTB Needs a New Buying Model | Digital marketing | Scoop.it

3 big challenges for RTB ad buyers
SUMMARY: Real-time bidding is replacing cost-per-thousand pricing as online ad businesses' dominant purchasing model -- but realizing RTB's full potential could prove tricky, writes Konrad Feldman. The biggest hurdle will be for marketers and publishers to overcome the adversarial CPM model and find more collaborative ways of doing business. "With an open focus on value, buyers can evolve from haggling over costs to working collaboratively with media partners to find the strategic value and ROI they are both committed to delivering," Feldman writes.

more...
No comment yet.
Rescooped by Natacha Colin from Search Engine Marketing Trends
Scoop.it!

12 Scalable Link-Building Tactics

12 Scalable Link-Building Tactics | Digital marketing | Scoop.it

Link building/earning is essential in online marketing, and not just because it improves your SEO. It also helps a website be discovered (click-through visitors), generate leads, connect with other publishers (relationships), and build a stronger online brand presence.

Although establishing yourself as an authority to eventually earn links throughout the process is what search engines naturally want websites/brands to do, you still can't disregard artificial link building (link marketing).

 

 


Via Igniva Solutions
more...
No comment yet.
Rescooped by Natacha Colin from The MarTech Digest
Scoop.it!

Beyond AdWords: Demand Side Platforms Explained - MarketingLand

Beyond AdWords: Demand Side Platforms Explained - MarketingLand | Digital marketing | Scoop.it
Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain the concept of a DSP to others is: “Isn’t that kind of like AdWords?

 

Excerpted...

 

Most DSPs are similar to AdWords in that they are used to create ad campaigns. But, DSPs provide advertisers access into the vendor-neutral RTB (real time bidding) ecosystem; whereas AdWords only allows campaigns to run within the Google network. The differences go beyond that, as well, especially on the display advertising side of things.

 

AdWords is obviously the king of search engine marketing (SEM) platforms. But when it comes to display advertising, the industry has evolved beyond what AdWords offers. Superior reach, targeting, and optimization are now found in the realm of real-time bidding technology and realized through demand-side platforms.


Via marketingIO
more...
marketingIO's curator insight, May 28, 2013 2:50 PM

IF you're contemplating display advertising, then this should be of keen interest to you.


  • See the article at marketingland.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Scooped by Natacha Colin
Scoop.it!

6 PPC Tasks That Are Ideal for an Intern - Search Engine Watch ...

6 PPC Tasks That Are Ideal for an Intern - Search Engine Watch ... | Digital marketing | Scoop.it
Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills the intern will learn.
more...
No comment yet.