The AdWords Keyword Tool has been retired! Here are our eight favorite keyword research tool for SEO and PPC keyword research.
1. FreshKey ($20 software)
FreshKey is my #1 go-to keyword research tool that allows me to see beyond the regular Google Instant suggestions and predictions that appear when I start typing things in on Google.
2) Soovle (free)
Soovle allows you to explore the most typed in keywords on multiple search engines based on the keyword root you give it. It even includes Amazon and eBay.
3) Ubersuggest (free)
Meet the keyword research tool on steroids, Ubersuggest.
Ubersuggest takes any keyword you give it and immediately gives you an almost unlimited list of alphabetized and numerical keyword variations of your original keyword.
4) Search Term/Query Reports (free-ish)
The search term/query report is a PPC report that shows you what search terms have actually triggered your ads based on the current keywords you’re bidding on. So it won’t expand your reach since your ads are already showing for those terms, but it will help you improve your quality scores and granularity within your account.
5) Google Keyword Planner (free)
The Google Keyword Planner is sometimes regarded as the alpha and omega of keyword research tools. You must have an AdWords account to access it, and that doesn’t mean you have to pay anything to use it, it’s still free.
6) WordStream’s Keyword Tool (free)
I could never forget WordStream’s very own keyword tool for both SEO and PPC keyword research.
Now more than ever, marketers have access to an over-abundance of data. Here are 5 web analytics truths to take your web analytics practice to the next level.
What do you do with the data? Here are 5 fundamental analytic truths you can follow to get you where you want to be.
1. Think People and Process, Not Just Technology
2. Segmentation—Do or Die
You can easily report and derive insights with visitor segmentation, have quick visibility into buyer or non-buyer behavior, group content by asset type, measure gated or ungated content consumption, and relatively easily run a cohort analysis.
3. Gone Are the Visits—It’s All About the Visitors
With all this data readily available, we need to look beyond visit-based (or session-based) analytics to a more user-centric view. Again, the analytics platforms today provide the means to examine the entire visitor experience and user cycle. Explore data such as where visitors came from, what course they took between pages while on your website, and where they spent the most (or least) time during their visit and then in 2 or 3 visits later they converted and become customers. With this information, you’re able to gain increased awareness of visitors and how they interact with your content throughout the buying cycle.
3 big challenges for RTB ad buyers SUMMARY: Real-time bidding is replacing cost-per-thousand pricing as online ad businesses' dominant purchasing model -- but realizing RTB's full potential could prove tricky, writes Konrad Feldman. The biggest hurdle will be for marketers and publishers to overcome the adversarial CPM model and find more collaborative ways of doing business. "With an open focus on value, buyers can evolve from haggling over costs to working collaboratively with media partners to find the strategic value and ROI they are both committed to delivering," Feldman writes.
Link building/earning is essential in online marketing, and not just because it improves your SEO. It also helps a website be discovered (click-through visitors), generate leads, connect with other publishers (relationships), and build a stronger online brand presence.
Although establishing yourself as an authority to eventually earn links throughout the process is what search engines naturally want websites/brands to do, you still can't disregard artificial link building (link marketing).
Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain the concept of a DSP to others is: “Isn’t that kind of like AdWords?
Most DSPs are similar to AdWords in that they are used to create ad campaigns. But, DSPs provide advertisers access into the vendor-neutral RTB (real time bidding) ecosystem; whereas AdWords only allows campaigns to run within the Google network. The differences go beyond that, as well, especially on the display advertising side of things.
AdWords is obviously the king of search engine marketing (SEM) platforms. But when it comes to display advertising, the industry has evolved beyond what AdWords offers. Superior reach, targeting, and optimization are now found in the realm of real-time bidding technology and realized through demand-side platforms.
Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills the intern will learn.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.