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The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC]

The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC] | Digital Marketing | Scoop.it
The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven marketing campaigns.
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The coming era of ‘on-demand’ marketing | McKinsey & Company

The coming era of ‘on-demand’ marketing | McKinsey & Company | Digital Marketing | Scoop.it
Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. A McKinsey Quarterly article.
Mykola Sarazhynskyy's insight:

Changes in expectations

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The State Of B2B Social Media 2013 [STUDY] - AllTwitter

The State Of B2B Social Media 2013 [STUDY] - AllTwitter | Digital Marketing | Scoop.it

The State Of B2B Social Media 2013 [STUDY] (The State Of B2B Social Media 2013 [STUDY] http://t.co/2DeRJ3JqYg #Twitter #Marketing #SocialMedia)

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The Search Engine We REALLY Want To See Google (or Microsoft) Build

The Search Engine We REALLY Want To See Google (or Microsoft) Build | Digital Marketing | Scoop.it
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days.

 

Yet, Google is looking to change that. With the addition of the Knowledge Graph, Google has announced its intention to evolve from a ‘search engine’ to a ‘knowledge engine.’ Matt Cutts said as much at an industry conference late last year, explaining Google is so committed to this evolution they renamed Google’s ‘Search Quality’ team the ‘Knowledge Team.’

 

Read More: http://searchengineland.com/the-search-engine-we-really-want-to-see-google-or-microsoft-build-150042


Via Antonino Militello
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Caterin Victor's curator insight, April 23, 2013 4:58 AM

  Google,  the  best !!!

BraandLife's curator insight, April 25, 2013 10:15 AM

Great Insight.

Mr Branson's curator insight, May 8, 2013 1:49 AM

I personally think VIDEO advertising and the convergence between TV/Web will now change search forever as we knew it. http://www.infogurushop.com Even Mobile search will change and become more 'interactive' at the touch, shake, voice or wipe of a screen or button. 

Rescooped by Mykola Sarazhynskyy from Social Media, SEO, Mobile, Digital Marketing
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The 4 Strategic Phases of Lean Display Advertising

The 4 Strategic Phases of Lean Display Advertising | Digital Marketing | Scoop.it
Professional stand-up comedians are known to practice their routines with smaller audiences in preparation for their big shows and HBO specials.

Via Kamal Bennani
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Just Who Uses Social Media? A Demographic Breakdown

Just Who Uses Social Media? A Demographic Breakdown | Digital Marketing | Scoop.it
You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.

Via Minter Dial
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Top 6 Local SEO Take-Aways from Search Snippets #6: Local Search - MnSearch

Top 6 Local SEO Take-Aways from Search Snippets #6: Local Search - MnSearch | Digital Marketing | Scoop.it
Checkout our Search Snippets: Local SEO event coverage if you missed the good company, fun and knowledge shares from our last Search Snippets event.
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Marketers, Let Your Egos Go

Marketers, Let Your Egos Go | Digital Marketing | Scoop.it
It's time to shift from "Mad Men" to "math men."
Mykola Sarazhynskyy's insight:

Marketer’s egos could be channeled into setting better experiments, interpreting data, and finding emotions behind statistics.

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Whole Brain Marketer Article | Marketing | Univeristy of St. Thomas

Whole Brain Marketer Article | Marketing | Univeristy of St. Thomas | Digital Marketing | Scoop.it

Recent changes in the economy and the wide adoption of internet marketing, however, have created a demand for people who combine their creative, right-brain talents with results-oriented, left-brain skills.

 

Employers reward marketers who combine left and right brain skills. For instance, routine responsibilities of Electronic Marketing Managers include working on the creative side of campaigns as well as in-depth analysis and reporting.

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4 Principles Of Marketing As A Science

4 Principles Of Marketing As A Science | Digital Marketing | Scoop.it
What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80′s song by Thomas Dolby.
Mykola Sarazhynskyy's insight:

Great conceptual approach

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The 10-Step Plan to Successful Internet Marketing | Business 2 Community

The 10-Step Plan to Successful Internet Marketing | Business 2 Community | Digital Marketing | Scoop.it

Internet marketing has grown tremendously over the last few years.


Via GrupoNeo
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A day in the life of a... Head of SEO

A day in the life of a... Head of SEO | Digital Marketing | Scoop.it
Matt Sawyer is Head of SEO at Datadial, and agreed to tell us about the ins and outs of his role, as part of our new 'day in the life' series, which aims to shine a light on what digital professionals do during an average working day.

Via Minter Dial
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The Role of Color in Marketing [Infographics] | Social Media Today

The Role of Color in Marketing [Infographics] | Social Media Today | Digital Marketing | Scoop.it

It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.

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Meryème Tricoire's comment, April 22, 2013 7:37 AM
Thanks for these tips! And for following me :)
Athena Catedral's curator insight, April 24, 2013 2:55 AM

Know your customers, know what works. Colors make a difference to your target market

Karl Wabst's curator insight, May 1, 2013 4:51 PM

What effect does color have on your online communications?

Rescooped by Mykola Sarazhynskyy from Social Media, SEO, Mobile, Digital Marketing
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Content Karma: Why Being Generous With Your Content Will Help You

Content Karma: Why Being Generous With Your Content Will Help You | Digital Marketing | Scoop.it
When I joined the startup I currently work for five months ago, we were in the midst of a heated debate about what to do with our content.

Via Kamal Bennani
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If Your Writing Sucks, So Will Your Content

If Your Writing Sucks, So Will Your Content | Digital Marketing | Scoop.it
For content marketing, the problem isn’t necessarily with content itself; it’s the lack of quality content.
Mykola Sarazhynskyy's insight:

Very interesting discussion about ways to write a good content.

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