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What the Mary Meeker's Internet Trends Report means for the future of Content

What the Mary Meeker's Internet Trends Report means for the future of Content | Digital Marketing | Scoop.it
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.

Via Guillaume Decugis
Miguel A. de Jesus's insight:

If Mary Meeker says it, "pay attention".

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Guillaume Decugis's curator insight, June 3, 2014 9:01 PM

This is the report everybody loves to read from top analyst Mary Meekers of VC firm KPCB. @Ally Greer not only digested it but curated from it the top metrics and trends that will impact content curators, educators and marketers.

Justin Hipps, MBA's curator insight, June 12, 2014 8:12 AM

This is the report everybody loves to read from top analyst Mary Meekers of VC firm KPCB. @Ally Greer TYSM for curating!

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This chart shows the trouble Facebook's copycat strategy is making for Snapchat

This chart shows the trouble Facebook's copycat strategy is making for Snapchat | Digital Marketing | Scoop.it
As Snap gets ready to report its second quarter earnings, Instagram stories and WhatsApp statuses reach new heights.

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Rescooped by Miguel A. de Jesus from Content Creation, Curation, Management
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Why Content Marketing on LinkedIn is More Important Now than Ever Before

Why Content Marketing on LinkedIn is More Important Now than Ever Before | Digital Marketing | Scoop.it
LinkedIn’s not the biggest social network out there. But it’s one of the most lucrative ones. That’s because it’s full of senior-level business professionals, decision-makers, and C-suite executives who are busy networking (and not procrastinating) on LinkedIn. Don’t believe me? CEOs use LinkedIn the most of any public social network. And 41% of millionaires use LinkedIn, too. So …

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Ever wondered if animals were socially aware? - Star2.com

Ever wondered if animals were socially aware? - Star2.com | Digital Marketing | Scoop.it
Are animals better than us because they don’t live in social units that are strictly governed by implicit rules of behaviour?
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Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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How to Effectively Utilize Content Marketing to Generate Leads

How to Effectively Utilize Content Marketing to Generate Leads | Digital Marketing | Scoop.it
Do you know the difference between content marketing & blogging? If you are planning on writing to generate leads and support a business, then you should!

Via massimo facchinetti, Stefano Principato
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Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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What Is Personalization in Marketing?

What Is Personalization in Marketing? | Digital Marketing | Scoop.it
How a personal touch can make all the difference. Introduction (Source) “Remember that a person’s name is, to that person, the sweetest and most important sound in any language.”- Dale Carnegie…

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Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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The 6 Marketing Channels You Should Be Personalizing

The 6 Marketing Channels You Should Be Personalizing | Digital Marketing | Scoop.it
It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many different channels. And for most companies, it is pretty…

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Michel Charvolin's curator insight, June 26, 3:19 AM

http://worldtransferonline.blogspot.com/

Get a better deal for your international money exchange: http://bit.ly/2o1u9jo

Rescooped by Miguel A. de Jesus from The MarTech Digest
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Nine Critical Issues to Consider Before You Buy Marketing Software - MarketingProfs

Nine Critical Issues to Consider Before You Buy Marketing Software - MarketingProfs | Digital Marketing | Scoop.it
1. Determine the 'Why'

2. Advance what's working

3. Beware of 'walled gardens'

4. Keep it simple

5. Know the trends

6. Stay in your lane

7. Prioritize adoption

8. Understand the importance of ROI

9. Go for it: Avoid paralysis by analysis

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marketingIO's curator insight, June 20, 12:36 PM

10. See if what you need already exists in current software.

11. Look for free or inexpensive solutions that can easily be integrated using Zapier.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

Rescooped by Miguel A. de Jesus from Just Story It! Biz Storytelling
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Client Storytelling And It's Evolution 

Client Storytelling And It's Evolution  | Digital Marketing | Scoop.it
When you need to involve and enthuse clients with the projects you are working on together, video can be a far more effective presentation tool than the trusty PDF or PowerPoint. Made by Many's Alex Harding shares how they use video to tell product stories

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Karen Dietz's curator insight, May 29, 1:19 PM

Original Link: https://www.creativereview.co.uk/evolution-client-storytelling/

 

Here's a terrific piece about the power of using video to share your client/product stories. But the article has bits of wisdom to share about other critical storytelling in business issues like:

  1. Building a culture of storytellers at work
  2. Teach like you preach
  3. Praise like you should

 

It's a nice piece, and another reminder about the power of video storytelling in client presentations.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

 

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How Having a Content Strategy Can Make All the Difference (recorded Nov 30, 2016)

Find out how a content strategy can enhance brand engagement and marketing ROI, and what content means to today's marketers. Discover what professiona
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12 Principles Of Modern Learning -

12 Principles Of Modern Learning - | Digital Marketing | Scoop.it
What are the principles of modern learning?

Well, that depends on how you define ‘learning’ and what you’d consider ‘modern.’ Richard Olsen  put together this useful visual way, way back in 2013–a chart that lays out three categories of a modern approach to learning–Modern, Self-Directed, and Social.

These broad categories are then broken up into four principles per category. Each principle is then described by its Reality (its function) and Opportunity (the result of that function). Honestly, these two categories are a bit confusing–or at least the distinction between some of the entries are (the ability to participate and enables modern learners to participate, for example).

Overall, though, defining ‘modern learning’ through inquiry, self-direction, and connectivity is at the core of what we preach here at TeachThought.

Via Jim Lerman
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Hannah Johnston's curator insight, May 21, 9:46 AM

This chart by Richard Olsen is really useful for teachers who want to know the principles of Modern Learning. This visual chart can be used in a teacher's pedagogy by determining what kind of learning should occur in their classroom. 

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Can Artificial Intelligence Replace Manual Content Creation?

Can Artificial Intelligence Replace Manual Content Creation? | Digital Marketing | Scoop.it
It’s tough to envision a machine generating great content ideas, not to mention creating that content. Or so you might think – Content Marketing Institute

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Guillaume Decugis's curator insight, May 12, 1:33 PM

A good reality check by Sujan Patel on the myths and realities on automated writing. 

 

No, it's not coming soon to take your job as a content marketer. 

 

But there are some interesting take-aways on what it means for your content today. Some questions you should ask yourself:

 

- How would my content be different if it was written by a robot? 

- Do I know my target audience? 

- Am I showing empathy for my readers? 

 

The above chart also helps understand where humans are (still) superior to machines.

Rescooped by Miguel A. de Jesus from Content Creation, Curation, Management
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7 Brands That Create Amazing Summer Content | MavSocial

7 Brands That Create Amazing Summer Content | MavSocial | Digital Marketing | Scoop.it
As a social media marketer, creating summer content can be challenging. Here are some examples of stellar summer content that we've seen from top brands.

Via malek, massimo facchinetti
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malek's curator insight, May 12, 9:33 AM

some actionable tips to use for your own seasonal content plan!

Rescooped by Miguel A. de Jesus from Learning Technology News
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Why Mobile Technology Enhances Instruction

Why Mobile Technology Enhances Instruction | Digital Marketing | Scoop.it
The conversation about the benefits of mobile technology for students is constant but should there also be a discussion about educator preference? It seems the debate is always student-centric but for these students to excel, teachers need to thrive too. This means administrative plans beyond simply purchasing mobile devices, or implementing bring-your-device policies, that include teacher empowerment of the technology.

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Nik Peachey's curator insight, May 13, 12:32 AM

Some good points.

L. García Aretio's curator insight, May 13, 2:13 PM

Some good points.

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5 health care organizations that make the most of social media  

5 health care organizations that make the most of social media   | Digital Marketing | Scoop.it
Busy medical professionals and communicators must diligently and consistently polish their brand’s online presence.

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Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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Content Curation: The Biggest Benefits #Infographic #contentmarketing

Content Curation: The Biggest Benefits #Infographic #contentmarketing | Digital Marketing | Scoop.it
As marketers, we are responsible for producing content at a seemingly ever increasing rate. According to countless studies, including Curata’s 2016 Staffing, Strategy, and Tactics Survey, content marketing
Via Brian Yanish - MarketingHits.com, massimo facchinetti, Stefano Principato
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Brian Yanish - MarketingHits.com's curator insight, July 30, 10:25 AM
I love content curation, I've done for about 4 years now. Curation of great content has helped me to bring in more business for my website design and marketing company.
Margarita Saucedo's curator insight, July 31, 12:51 PM
Curación de contenidos: importante generar conocimiento a partir de la  experiencia personal
Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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A Simple Content Marketing Case Study That Works

A Simple Content Marketing Case Study That Works | Digital Marketing | Scoop.it
Content marketing doesn't have to be complicated. This case study from Jay Baer explores how his dentist uses Facebook Live to educate patients and prospects.

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17 Examples of Fabulous Explainer Videos

17 Examples of Fabulous Explainer Videos | Digital Marketing | Scoop.it

Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn't have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover. 


Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own.


Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy....


Via Jeff Domansky, Os Ishmael, steve batchelder, massimo facchinetti, Stefano Principato
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Jeff Domansky's curator insight, June 30, 11:39 AM

Looking to create an explainer video? HubSpot shares 20 examples to get you inspired!

Everett Bowes's curator insight, June 30, 3:24 PM

Looking to create an explainer video? HubSpot shares 20 examples to get you inspired!

Janet Vasil's curator insight, July 1, 10:14 AM
Stumped for an explainer video idea? Get inspired with these examples from Hubspot.
Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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The Best and Worst Ways to Grow Your Instagram Account

The Best and Worst Ways to Grow Your Instagram Account | Digital Marketing | Scoop.it
Are you ready to start using Instagram marketing to grow your business? Awesome! The social network has over 700 million users which means if you can’t find your target audience on Instagram you’…

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A guide to creating and monetizing your first online course

A guide to creating and monetizing your first online course | Digital Marketing | Scoop.it
Online courses are more popular than ever before. If you’re looking for a new way to monetize content, this may be the best option you can pursue moving forward.

Via Peg Corwin, massimo facchinetti
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Great perspectives and ideas.

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Peg Corwin's curator insight, June 19, 8:37 AM

Content marketers, here's a nice overview of how to create and market an online course, including brief discussions of topic, monetization, content and promotion.

Rescooped by Miguel A. de Jesus from The MarTech Digest
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5 Lessons We’ve Learned Along the Way Implementing Marketing Automation - CMSwire

5 Lessons We’ve Learned Along the Way Implementing Marketing Automation - CMSwire | Digital Marketing | Scoop.it
5 Lessons We’ve Learned Along the Way
1. Marketing automation is demanding
2. Choose an appropriate marketing automation platform
3. Be sure to plan for multiple users
4. Get ready for IT’s diminished role
If this is your first major venture into the SaaS world, be prepared for how it will change your view of enterprise software. There is a revolution going on in who buys enterprise software (the business, not IT), how it is likely to be paid for (by the drink, not by the gallon), and how it is sold (by application and process experts, not technology experts). We experienced this firsthand as we rolled out our HubSpot implementation, essentially without IT involvement.

5. Stay open to reassessing your legacy systems

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marketingIO's curator insight, June 21, 11:45 AM

Bear in mind that IT SHOULD BE involved!

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

Rescooped by Miguel A. de Jesus from Facebook for Business Marketing
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Facebook is testing products to connect its users to local news

Facebook is testing products to connect its users to local news | Digital Marketing | Scoop.it
As part of its ongoing push to build relationships with local publishers, Facebook is testing products that can help people better connect with local news. Those tests, part of the Facebook Journal…

Via Peg Corwin
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Peg Corwin's curator insight, May 27, 7:11 AM

Facebook marketers, the company is testing local groups to discuss local news.  How can you become active there to build awareness?

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How Having a Content Strategy Can Make All the Difference (recorded Nov 30, 2016)

Find out how a content strategy can enhance brand engagement and marketing ROI, and what content means to today's marketers. Discover what professiona
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Rescooped by Miguel A. de Jesus from Health Care Social Media And Digital Health
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Top 6 Reasons Doctors and Dentists Need Social Media

Top 6 Reasons Doctors and Dentists Need Social Media | Digital Marketing | Scoop.it
With the growth of social media platforms there is no denying its importance so here are the top 6 reasons Doctors and Dentists NEED Social Media.

Via Marie Ennis-O'Connor
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Rescooped by Miguel A. de Jesus from Content Creation, Curation, Management
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5 Video Storytelling Tools For Camera Shy Entrepreneurs

5 Video Storytelling Tools For Camera Shy Entrepreneurs | Digital Marketing | Scoop.it
Get comfortable with using video to ignite your online presence, create brand awareness, generate leads and create conversions.

Via Cindy Rudy, Yashy Tohsaku, steve batchelder, massimo facchinetti
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Rescooped by Miguel A. de Jesus from Health Care Social Media And Digital Health
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How Cleveland Clinic connects with patients via social media

How Cleveland Clinic connects with patients via social media | Digital Marketing | Scoop.it
The Cleveland Clinic also has a substantial base on social media and has been on Facebook since 2008 and now has about two million Facebook followers.

Via Marie Ennis-O'Connor
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