“Are you seen as an expert in your industry?Want to develop relationships with the media to become a go-to expert?To explore what marketers need to know to connect with traditional media influencers, I interview Josh Elledge.”
Via Jeff Domansky
Although this is a follow up post to 10 PowerPoint tips for teachers, I prefer to think of it as 10 things I wish someone had told me about PowerPoint. Every teacher has their own opinion about the effectiveness of using PowerPoint in the classroom. My opinion has always been that PowerPoint is a tool, a tool…
“ This subject may seem incredibly “big” for a single article, but it’s about the specific nature of usability that we often overlook or confuse. With this appreciation, you’ll be able to design more effectively, and your website’s usership will be able to grow, too.Usability replaced the outmoded label “user friendly” in the early 1990s. “Usability” has had trouble finding the definition we use now. Different approaches to what made a product “usable” splintered between looking at it with th”
Via Mario K. Sakata
Although we see variations, there are four typical marketing organizational models into which most b-to-b organizations fall.
CMO model. All (or the vast majority of) global marketing resources ultimately report to one leader.
Business unit (BU) model. The majority of marketing resources report to BU leaders, leading to improved focus and effectiveness in differentiated units and the agility to address specific regulatory issues.
Matrix model. Marketing is managed through a network of BUs, regional and central marketing, and other functions.
Regional model. All regional and local marketing resources report to regional sales leaders, which lets the marketing organization focus on alignment and agility in new geographies.
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