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9 Tips From the Greatest Viral Content Genius on the Planet

9 Tips From the Greatest Viral Content Genius on the Planet | Digital Marketing | Scoop.it

Get insights into how one former Gawker employee gets content to go viral.


Via Kamal Bennani
Matt Lambert's insight:

If all you want is page views, then this is interesting. Old fashioned elbow grease, finding the good stuff, and selling the click - bravo

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Using Content to Sell

My First Project
Matt Lambert's insight:

Love this presentation style, it brings a whole new meaning to being able to 'talk with your hands'. 

 

There are many different frames to marketing with content, I've not seen this one before. But I have been reading what Townsend has to say, and it is filled with insight. 

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Dale White's curator insight, October 3, 2013 12:02 PM

great presentation and how many companies only focus on the production of content to 'get' the client and then forget the follow on activities?

David Beach's curator insight, October 3, 2013 12:07 PM

Very good content

 

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9 Tips From the Greatest Viral Content Genius on the Planet

9 Tips From the Greatest Viral Content Genius on the Planet | Digital Marketing | Scoop.it

Get insights into how one former Gawker employee gets content to go viral.


Via Kamal Bennani
Matt Lambert's insight:

If all you want is page views, then this is interesting. Old fashioned elbow grease, finding the good stuff, and selling the click - bravo

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Three Keys to Blogging for Profit

Three Keys to Blogging for Profit | Digital Marketing | Scoop.it
how to blog for profit
Matt Lambert's insight:

The thing that caught my eye, that Pinterest is the single most powerful marketing tool the world has ever seen.

 

Can that really be. Anyone back that up?

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Watch your Close Rates Climb! Content Marketing meet Sales Enablement ‹ Postwire Blog

Watch your Close Rates Climb! Content Marketing meet Sales Enablement ‹ Postwire Blog | Digital Marketing | Scoop.it
Watch your close rates climb! Content marketing meet sales enablement http://t.co/SBFVDbfhTB @postwire #sales #contentmarketing
Matt Lambert's insight:
I love the idea of marketing educating the sales team. Fly on the wall time for that one.. Sounds like the opportunity is in solution based sales.
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Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday

Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday | Digital Marketing | Scoop.it
The more you simplify your user experience, the more likely users are to accomplish the goals you've set for the product, website, or communication at hand.

Via David Beach
Matt Lambert's insight:

Simplifying the user experience, short forms, larger buttons, and get to the point ! Quickly...

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The truth about social media marketing for lead generation

The truth about social media marketing for lead generation | Digital Marketing | Scoop.it

Lead generation might be a top goal for B2B marketers in 2015, but social media isn’t where they’re expecting to bring in qualified prospects, according to a new BrightTalk report.

 

In fact, social media and print advertising ranked the lowest on a list of 15 different lead generation tactics. A full 30 percent said these are ineffective lead gen tools and just 12 percent said they’re highly successful. On the contrary, email marketing was cited as the top tool, with 55 respondents saying it’s effective.

 

In an era when 7 out of 10 people utilize social media (and the average social media user is active 2 hours and 25 minutes daily), this is unsettling data. Marketers who consider social media ineffective for lead gen need to reconsider their current strategies and revamp what they’re doing to both promote the brand and nurture people to take the next step to learn more....


Via Jeff Domansky
Matt Lambert's insight:

The data is interesting, but "B2B" doesn't make much sense as a single entity from a lead generation point of view. Depending on whether the products and services are horizontal or vertical markets, direct or channel, the strategies and tools are different.

 

Which audience are we talking about, the ones that find you, or the one's you go out and find. They have completely different characteristics.

 

The figures above are presumably averages of the two approaches.

 

Then, both Social and Email marketing can be lead gen tools, but more often used for nurturing, a second stage process.


So, average of different strategies, and an average of different stages.

 

Is it not like saying "the players in my football team averaged 4 goals each last season". This wouldn't tell us what our striker is worth would it?

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Tim O'Keefe's comment, August 13, 2015 1:59 PM
:-)
Adele Taylor's curator insight, August 16, 2015 5:39 PM

So is social media marketing the way of the future?  Interesting read...

Thorsten Strauss's curator insight, September 24, 2015 7:43 AM

insight: b2b marketing , lead generation, social media still ranking not on top. Or are the  effects just indirect? That is the key question.

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How to beat most professional copywriters (slides and video) | Conversion Rate Experts

How to beat most professional copywriters (slides and video) | Conversion Rate Experts | Digital Marketing | Scoop.it
How to beat most professional copywriters (slides and video)
Matt Lambert's insight:

This video nails copywriting. The first time I saw these guys speak, it changed my life. Knowing what to say powers business growth. Now all we need is to know when to say it.

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315 tips and takeaways from SMX London 2013

315 tips and takeaways from SMX London 2013 | Digital Marketing | Scoop.it
Julie McNamee and Hal MacDermot were at SMX London 2013. Here are our 315 tips from the two-day search conference.
Matt Lambert's insight:

If you want your head to explode with digital marketing tips, this might do it - some brilliant ones here.

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How Google's Image Search Update Killed Image SEO | Define Media Group

How Google's Image Search Update Killed Image SEO | Define Media Group | Digital Marketing | Scoop.it
After Google's Jan 23 image update, our clients experienced a 63% image search loss. Learn more about this issue to help shape your image search strategy.
Matt Lambert's insight:
Image traffic was often least relevant, so it makes sense for google not to send traffic to the host site. But if you get paid for page views then it must hurt. Still, where relevant to the searcher, the visit is still likely, no reason to give up on image optimisation.
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A Visual Guide to Keyword Targeting and On-Page Optimization - Moz

A Visual Guide to Keyword Targeting and On-Page Optimization - Moz | Digital Marketing | Scoop.it
How do I build the perfectly optimized page? This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page ...
Matt Lambert's insight:

Just about the best damn page on optmising a web page - and not just for search engines

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Matt Lambert's curator insight, October 3, 2013 6:06 AM

The best guide to website optimisation I've ever seen, and I've read all his other stuff. Valuable. Uniquely demonstrated.