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9 Tips From the Greatest Viral Content Genius on the Planet

9 Tips From the Greatest Viral Content Genius on the Planet | Digital Marketing | Scoop.it

Get insights into how one former Gawker employee gets content to go viral.


Via Kamal Bennani
Matt Lambert's insight:

If all you want is page views, then this is interesting. Old fashioned elbow grease, finding the good stuff, and selling the click - bravo

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Using Content to Sell

My First Project
Matt Lambert's insight:

Love this presentation style, it brings a whole new meaning to being able to 'talk with your hands'. 

 

There are many different frames to marketing with content, I've not seen this one before. But I have been reading what Townsend has to say, and it is filled with insight. 

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Dale White's curator insight, October 3, 2013 12:02 PM

great presentation and how many companies only focus on the production of content to 'get' the client and then forget the follow on activities?

David Beach's curator insight, October 3, 2013 12:07 PM

Very good content

 

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How to beat most professional copywriters (slides and video) | Conversion Rate Experts

How to beat most professional copywriters (slides and video) | Conversion Rate Experts | Digital Marketing | Scoop.it
How to beat most professional copywriters (slides and video)
Matt Lambert's insight:

This video nails copywriting. The first time I saw these guys speak, it changed my life. Knowing what to say powers business growth. Now all we need is to know when to say it.

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315 tips and takeaways from SMX London 2013

315 tips and takeaways from SMX London 2013 | Digital Marketing | Scoop.it
Julie McNamee and Hal MacDermot were at SMX London 2013. Here are our 315 tips from the two-day search conference.
Matt Lambert's insight:

If you want your head to explode with digital marketing tips, this might do it - some brilliant ones here.

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How Google's Image Search Update Killed Image SEO | Define Media Group

How Google's Image Search Update Killed Image SEO | Define Media Group | Digital Marketing | Scoop.it
After Google's Jan 23 image update, our clients experienced a 63% image search loss. Learn more about this issue to help shape your image search strategy.
Matt Lambert's insight:
Image traffic was often least relevant, so it makes sense for google not to send traffic to the host site. But if you get paid for page views then it must hurt. Still, where relevant to the searcher, the visit is still likely, no reason to give up on image optimisation.
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A Visual Guide to Keyword Targeting and On-Page Optimization - Moz

A Visual Guide to Keyword Targeting and On-Page Optimization - Moz | Digital Marketing | Scoop.it
How do I build the perfectly optimized page? This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page ...
Matt Lambert's insight:

Just about the best damn page on optmising a web page - and not just for search engines

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Matt Lambert's curator insight, October 3, 2013 6:06 AM

The best guide to website optimisation I've ever seen, and I've read all his other stuff. Valuable. Uniquely demonstrated.

Rescooped by Matt Lambert from Social Media, SEO, Mobile, Digital Marketing
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9 Tips From the Greatest Viral Content Genius on the Planet

9 Tips From the Greatest Viral Content Genius on the Planet | Digital Marketing | Scoop.it

Get insights into how one former Gawker employee gets content to go viral.


Via Kamal Bennani
Matt Lambert's insight:

If all you want is page views, then this is interesting. Old fashioned elbow grease, finding the good stuff, and selling the click - bravo

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Three Keys to Blogging for Profit

Three Keys to Blogging for Profit | Digital Marketing | Scoop.it
how to blog for profit
Matt Lambert's insight:

The thing that caught my eye, that Pinterest is the single most powerful marketing tool the world has ever seen.

 

Can that really be. Anyone back that up?

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Watch your Close Rates Climb! Content Marketing meet Sales Enablement ‹ Postwire Blog

Watch your Close Rates Climb! Content Marketing meet Sales Enablement ‹ Postwire Blog | Digital Marketing | Scoop.it
Watch your close rates climb! Content marketing meet sales enablement http://t.co/SBFVDbfhTB @postwire #sales #contentmarketing
Matt Lambert's insight:
I love the idea of marketing educating the sales team. Fly on the wall time for that one.. Sounds like the opportunity is in solution based sales.
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Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday

Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday | Digital Marketing | Scoop.it
The more you simplify your user experience, the more likely users are to accomplish the goals you've set for the product, website, or communication at hand.

Via David Beach
Matt Lambert's insight:

Simplifying the user experience, short forms, larger buttons, and get to the point ! Quickly...

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