Digital marketing: data-driven and customer-centered
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21 Things Every Graduating Marketing Senior Needs to Know

It's college graduation season! Here's a list of 21 things you actually need to know before entering the professional marketing world.
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What You Need To Know About Klout, Alexa, and Other Social Scoring

What You Need To Know About Klout, Alexa, and Other Social Scoring | Digital marketing: data-driven and customer-centered | Scoop.it
In a world of shortcuts, Influencer Marketing might take the lead with social scoring. Know the different scores, their limitations, and how to use them.
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6 'Rules' of Dating That Apply to Your Job Search

6 'Rules' of Dating That Apply to Your Job Search | Digital marketing: data-driven and customer-centered | Scoop.it
We've borrowed a few of the guidelines from the dating game that can also be applied to your job search.
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The Dark Future of Native Advertising

The Dark Future of Native Advertising | Digital marketing: data-driven and customer-centered | Scoop.it
Here is why I believe native advertising has a dark future and what today's best marketers should be doing instead.
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Big data, advanced analytics, and speed

Robert Tas, managing director and head of digital marketing at JP Morgan Chase, explains how digital analytics can now provide near instant information about...
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31 Expert Guides to Maximizing Online Brand Visibility - WPO | B2B Marketing Blog | Webbiquity

31 Expert Guides to Maximizing Online Brand Visibility - WPO | B2B Marketing Blog | Webbiquity | Digital marketing: data-driven and customer-centered | Scoop.it
Given all the changes Google has made to organic ranking factors, SEO is no longer sufficient for maximizing a brand's online visibility. Here's what to do.
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25 social media listening aids to increase your hearing - Biznology

25 social media listening aids to increase your hearing - Biznology | Digital marketing: data-driven and customer-centered | Scoop.it
78% of consumers say that companies’ social media posts impact their purchases (source: Forbes) 74% rely on social networks to guide purchase
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5 B2B Companies Crushing It with Content Marketing

5 B2B Companies Crushing It with Content Marketing | Digital marketing: data-driven and customer-centered | Scoop.it
Looking for examples of B2B companies doing exceptional things to grow their business through content marketing? If so, this article shows…
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Marketing Robotics - Smart ways to grow your online business

Learn about Marketing Robotics - a new technology solution for small & medium ecommerce stores that combines big data, predictive analytics, multi-channel in...
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5 Steps for Data-Driven Digital Marketing - Business 2 Community

5 Steps for Data-Driven Digital Marketing - Business 2 Community | Digital marketing: data-driven and customer-centered | Scoop.it
5 Steps for Data-Driven Digital Marketing
Business 2 Community
I know I've said this before, but there are vast differences between traditional media and social networking — digital marketing.
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