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The 4 Most Important Pages on Your Website (& How to Optimize Them)

The 4 Most Important Pages on Your Website (& How to Optimize Them) | Digital Marketing | Scoop.it

Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I'm surprised how few people actually apply this knowledge to their websites to improve conversions.

I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

Let's get right into it. Every website is different, bu generally speaking, here are the four most important (and most-visited) pages on a website:

Home PageAbout PageBlogContact Us Page
Via Brian Yanish - MarketingHits.com
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How NOT To Introduce Yourself

Here are some tips of how not to introduce yourself. Based on Bernard Marr's blog post; http://ow.ly/F8xsV
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Responsive Content Modeling – Republic of Quality

Responsive Content Modeling – Republic of Quality | Digital Marketing | Scoop.it
Responsive content modeling is the key to every great responsive web design project. It's a user experience and content strategy must.
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5 Best Prezi Alternatives

5 Best Prezi Alternatives | Digital Marketing | Scoop.it
5 Best Prezi alternatives list from PowToon - the free animated presentation software for business. The best alternative to Powerpoint and Prezi alternative.

Via Baiba Svenca
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Alfredo Corell's curator insight, November 17, 8:23 AM

Tips on Five presentation apps.

Thus if you get tired of Power Point... and even of Prezi... have a look

Rose Marie DeSousa's curator insight, November 28, 9:03 AM

Une stratégie de contenu marketing visuelle et animée bien dirigée permet d’attirer plus rapidement l’attention de l'internaute vers votre message.

Fabien LAMORT's curator insight, December 4, 2:48 AM

Prezi alternatives... dont' put your eggs in one basket...

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The Amazingly Simple Anatomy of a Meaningful Marketing Story #Infographic

The Amazingly Simple Anatomy of a Meaningful Marketing Story #Infographic | Digital Marketing | Scoop.it
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.

Via Brian Yanish - MarketingHits.com
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Rescooped by Marta Filipe from Google Plus and Social SEO
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5 Website Graders for SEO and Page Load Speed | Listly List

Here are 7 (free) website grader sites that will produce a grade and report and all you have to do is type your URL.


Via Neil Ferree
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Neil Ferree's curator insight, November 3, 3:37 PM

Use these free sites to test and score your website for:


  • SEO
  • Speed
  • W3C


Some of the robots were denied by my Bluehost servers, Most were good to go. The Hubspot and QuickSprout reports are my favorites.




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How to Find or Create Your Brand Personality | Design Shack

How to Find or Create Your Brand Personality | Design Shack | Digital Marketing | Scoop.it
Reading an article entitled How to Find or Create Your Brand Personality on Design Shack.
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It's Time to Treat Content as Part of the User Experience

It's Time to Treat Content as Part of the User Experience | Digital Marketing | Scoop.it
Posted by wrttnwrd
Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It's not an add-on or a separate thing. It's an inseparable part of the user experience.

Via malek
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malek's curator insight, October 29, 7:58 AM
  1. Integrate content that can enhance the user experience
  2. Optimize what you already have
Martin (Marty) Smith's curator insight, October 30, 3:59 AM

YES, agree content is part of "user experience". Thinking social media should be in the same category.

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Three Best Ways to Create a Brand Name

Three Best Ways to Create a Brand Name | Digital Marketing | Scoop.it
An extraordinary name for your company, product or service can hook customers. Here's how to develop an original one.
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Rescooped by Marta Filipe from Graphics Web Design & Development News
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Web Design Kitchen. Tasty Facebook Cover Tutorial

Web Design Kitchen. Tasty Facebook Cover Tutorial | Digital Marketing | Scoop.it
This is what we call a 'design from a scratch'. Go find out how we baked muffins and designed an amazing Facebook cover. Free files included.

Via Jakarta Web Developer
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Rescooped by Marta Filipe from Public Relations & Social Media Insight
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Trends that will Dominate Website Designing in 2015 | Designbeep

Trends that will Dominate Website Designing in 2015 | Designbeep | Digital Marketing | Scoop.it

Web design, like the other fields of online marketing, has also experienced several transformations during 2014. Some of the older ideas worked, so did not. Some new ideas are expected to emerge with time. Several new web design trends are expected to emerge in 2015.

 

So, the year is expected to be an interesting one from the web design front when an amalgamation of old and new is likely to take place. Here’s a quick look at the trends that are predicted to rule the web design world in 2015....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 23, 11:19 AM

Creative trends to take note.

dave@zudepr's curator insight, October 24, 6:06 AM

The ever-changing world of web design.

aderito bie's curator insight, October 24, 12:08 PM

adicionar a sua visão ...

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Daily 18-Minute Social Media Plan For Small Businesses by @OlsySpeak

Daily 18-Minute Social Media Plan For Small Businesses by @OlsySpeak | Digital Marketing | Scoop.it
At first, spending under half an hour on managing social media may sound like a tall order, especially considering that an average user spends approximately 3 hours on social media per day. Before you commit to the new schedule, analyze your current one: which social media network do you visit first? Do you go through the same steps for each network every time, or prioritize your actions on the spot?

Another important consideration before you create your speedy social media management plan is what social networks your business needs to be on. Time equals money, especially for a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel. In the sample plan, we will go over the 5 major networks—Twitter, Facebook, LinkedIn, Google+, and Instagram—and steps you can follow with each one.

Instead of dividing your plan by network, we’ve divided it by blocks dedicated to an important social business activity. You may go over the 18-minute mark in the first few tries as you adjust to the new rhythm; but once you familiarize yourself with the routine, you will never waste a minute on extraneous social media activity again. Become a social media management rockstar with this 18-minute-a-day social media plan for small businesses.

Via Brian Yanish - MarketingHits.com
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Denise Gabbard's curator insight, October 25, 7:51 PM

So many social networks-- so little time-- some good tips to lessen the time commitment but still get effective results. 

Rhonda White's curator insight, October 26, 9:10 AM

A good reason to determine which social media networks are best for your business:

 

"Time equals money, especially for a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel."

Procom-europ_RP's curator insight, November 8, 1:08 PM

Before you create your speedy social media management plan  considers what social networks your business needs to be on. For a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel

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Woman Leaves Bad Online Review, The Owner Finds Out And Responds

Woman Leaves Bad Online Review, The Owner Finds Out And Responds | Digital Marketing | Scoop.it
Now this picture is something else...
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7 tips for designing awesome animated GIFs

7 tips for designing awesome animated GIFs | Digital Marketing | Scoop.it
Here at InVision, GIFs aren’t just for goofing around—they play a powerful part in our marketing and education. Eventually, people started asking, “How do you make those GIFs?” So we figured it was...
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The 30 Most Brilliant Social Media Campaigns of 2014 (So Far) - The ExactTarget Blog

The 30 Most Brilliant Social Media Campaigns of 2014 (So Far) - The ExactTarget Blog | Digital Marketing | Scoop.it
In 2014, social media campaigns seem to have hit their stride. With so many channels available for brands, from the obvious Facebook and Twitter to the more niche-serving Pinterest and LinkedIn, we're seeing brands do some special things. Take a … Continued
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Your Business Blog Sucks. Here are 6 Reasons Why.

Your Business Blog Sucks. Here are 6 Reasons Why. | Digital Marketing | Scoop.it
6 tips for increasing the ROI of your business blog and engaging your audience to meet your content marketing goals.
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What SEO Used to Be Versus What SEO Is Now

What SEO Used to Be Versus What SEO Is Now | Digital Marketing | Scoop.it
With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore.

So, how do you know what you should be avoiding and what you should be doing now? Well, I’ve created an infographic that breaks down the old and the new in SEO and explains how you need to adjust your SEO strategy today.

Via Jeff Domansky
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dave@zudepr's curator insight, November 8, 7:30 AM

Interesting.

Marco Favero's curator insight, November 8, 10:01 AM

aggiungi la tua intuizione ...

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Infográfico: Cores e Tendências Shutterstock 2014

Infográfico: Cores e Tendências Shutterstock 2014 | Digital Marketing | Scoop.it
Analisamos dados do nosso vasto catálogo com mais de 40 milhões de imagens
para determinar que cores dominarão o design nos próximos meses. 
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A Complete Glossary of Essential SEO Jargon

A Complete Glossary of Essential SEO Jargon | Digital Marketing | Scoop.it
I'm not quite sure that this is appropriate for YOUmoz, but I am sure that it's useful information for newcomers to this community. I have no doubt that there will be some disagreement about some of these definitions, because some of them are probably wrong, and comments about errors and omissions are more than welcome.
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13 Content Marketing Principles from Horror Movies - The ExactTarget Blog

13 Content Marketing Principles from Horror Movies - The ExactTarget Blog | Digital Marketing | Scoop.it
‘Tis the season to make or buy a Halloween costume, take a haunted hayride, and eat your favorite Halloween candy. For many of us, Halloween also means watching a beloved scary movie. At their core, movies are simply content waiting … Continued
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5 Must-Use Tools for Brainstorming Company Names

5 Must-Use Tools for Brainstorming Company Names | Digital Marketing | Scoop.it
Determining a business name in an uninspiring conference room or over a glass of wine, just isn't going to cut it. Here are a few tips on unlocking your creative juices – and finding a name you love.
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How to Create a Great Name for Your Business

How to Create a Great Name for Your Business | Digital Marketing | Scoop.it
A great business name is the beginning of a great brand. It should be memorable, easy to use, and create a certain feeling when heard. Here's a quick how-to on creating one and making sure it's not already used.
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Optimizing Your Content for Facebook, LinkedIn, and Twitter - GetResponse Blog - Email Marketing Tips

Optimizing Your Content for Facebook, LinkedIn, and Twitter - GetResponse Blog - Email Marketing Tips | Digital Marketing | Scoop.it
Optimizing content to make sure that you do your best on Facebook, LinkedIn, and Twitter is crucial. Learn more with these tips!
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Augment Content Marketing with Influencer Strategy

90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the rig…

Via Stefano Principato
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Marco Favero's curator insight, October 23, 9:00 AM

aggiungi la tua intuizione ...

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The End Of Apps As We Know Them

The End Of Apps As We Know Them | Digital Marketing | Scoop.it

The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes what we need to design and build.


Via malek
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malek's curator insight, October 25, 10:10 AM

Responsive design is a nice thing, but we’re heading way beyond that

Patrick W.'s curator insight, October 25, 6:07 PM

ajouter votre point de vue ...