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The online health stores and their healthy conversion practices

The online health stores and their healthy conversion practices | Digital marketing | Scoop.it

Just like any for any other domain, health e-shops have their target audience. And there seems to be a lot of people who are searching to buy natural supplements, herbs and beauty products online. The question is how to make these people finalize a purchase once they arrived on the e-shop? What conversion practices to use? We’ve analyzed a few of the top online sellers of health supplements, natural foods and beauty products, and a few conversion elements got our attention.

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Online shoppers expectations

Online shoppers expectations | Digital marketing | Scoop.it
Infographic: Online shoppers expectations
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12 vital things any e-commerce marketer should monitor

12 vital things any e-commerce marketer should monitor | Digital marketing | Scoop.it
Infographic: 12 vital things any e-commerce marketer should monitor
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Go beyond the usual online marketing actions. Start growing sales

Go beyond the usual online marketing actions. Start growing sales | Digital marketing | Scoop.it
The online marketing is becoming more competitive every year. Surpass yourself and your competitors by going beyond the usual online marketing actions.
Marketizator's insight:

Stop making good actions. It will lead to average results in online sales. See what you can do to engage customers and to increase sales.

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10 interesting digital marketing statistics we've seen this week

10 interesting digital marketing statistics we've seen this week | Digital marketing | Scoop.it
Here are some of the most interesting digital marketing statistics we've seen this week.
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Infographic: Data-Driven Marketing is Heating Up! - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: Data-Driven Marketing is Heating Up! - Marketing Technology Blog | #TheMarketingAutomationAlert | Digital marketing | Scoop.it
Some interesting findings from BlueKai’s study on data-driven marketing strategies. I thought it especially fascinating the movement of importance when it came to the most relevant cross-channel/cross-platform opportunities.

Via marketingIO
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marketingIO's curator insight, November 10, 2013 5:26 PM

I love it. Validation baby. Get your ROI on.

Ali Anani's curator insight, November 13, 2013 3:52 AM

One of the most pleasing infographics I have seen

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Word of mouth marketing: transforming current customers into evangelists

Word of mouth marketing: transforming current customers into evangelists | Digital marketing | Scoop.it

Word of mouth marketing doesn't always mean social meadia. Discover how else you can reach to your customers and transform them into brand advocates.

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B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer

B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer | Digital marketing | Scoop.it

Survey: B2B marketing mix is not serving the needs of sales
SUMMARY: The B2B marketing mix is still not meeting the needs of an increasingly long sales cycle, according to a BtoB magazine and Bizo survey. More than 4 in 10 companies say that the B2B sales cycle has either significantly or somewhat increased in the last three years, and only 4% of marketers say they are completely satisfied with how their efforts differentiate the brand.

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44% of Shoppers Will Buy Less Online if Internet Sales Tax Passes | Mashable.com

44% of Shoppers Will Buy Less Online if Internet Sales Tax Passes | Mashable.com | Digital marketing | Scoop.it

 

If the Marketplace Fairness Act passes through Congress, more online retailers would have to collect sales tax at the point of purchase. Would you buy less stuff online if that becomes the case? If yes, you're not alone — about 44% of people said they would cut back on their Internet shopping if the so-called Internet Sales Tax becomes reality, according to a study.

 

The Marketplace Fairness Act would require online retailers making more than $1 million annually to collect sales tax from customers in states with sales tax and remit them to the appropriate state. Currently, such customers are expected to report online purchases in their annual tax filings, but few actually do. The MFA easily passed the Senate a few weeks ago, but many observers are expecting slower goings in the House.

 

If the bill passes, the reaction would be especially dramatic among the younger 18-25 crowd. About 75% of study participants told researchers they would cut back on Internet buying and instead shop at local brick-and-mortar stores.

 

Overall, 61% of voters said they disagreed with the Marketplace Fairness Act (MFA), while 39% responded favorably. Why the opposition? More than half of respondents — 60% — said the bill would be bad for economic growth. Those against the bill often argue it would stifle online retailers, while the MFA's supporters say it would create a more even playing field for online sellers and local shops.

 

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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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