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Most B2B Marketers Are Adopting Sophisticated Lead Nurturing Tactics

Most B2B Marketers Are Adopting Sophisticated Lead Nurturing Tactics | Digital Marketing | Scoop.it

Digest...

 

While lead nurturing is becoming a bigger priority as of late, it is still a relatively new tactic for many B2B marketers.  Preliminary results of Demand Gen Report’s Lead Nurturing Survey revealed that 38% of respondents so far have been developing lead nurturing campaigns for less than a year.

 

Those that are using lead nurturing are becoming more sophisticated in their tactics, with the overwhelming majority going beyond the traditional “drip” campaign. Nearly three quarters (73%) of respondents to date have complex lead nurturing strategies, sending different series of emails based on the actions/interests of the respondent.

 


Via marketingIO
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marketingIO's curator insight, September 10, 2014 7:42 PM

Honestly, you can get lost down a rabbit hole with all the if/then statements you could conjure up.

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Billboards That Drop Angels On Your Head

Billboards That Drop Angels On Your Head | Digital Marketing | Scoop.it
Imaginary boy sees real airplane. Come look.
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Digital Billboards are stepping up their game and becoming increasingly more interactive. Some great examples here.

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Merry Marketing: 7 of the Best Holiday Campaigns of 2013

Merry Marketing: 7 of the Best Holiday Campaigns of 2013 | Digital Marketing | Scoop.it
'Tis the season for holiday marketing. Check out the best of the best campaigns from this season.
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Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders

Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders | Digital Marketing | Scoop.it
The latest data from e-commerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012.
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Content Marketing Essential for B2B Success - Brandpoint

Content Marketing Essential for B2B Success - Brandpoint | Digital Marketing | Scoop.it
Less than 10% of B2B marketers say their content marketing is successful. But that is a loaded statement: Just what is success?
Mark Tincknell's insight:

Interesting to see small businesses are 40% more likely to have someone in charge of content than their larger conterparts.

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7 Tips From Google on Using Google Authorship

7 Tips From Google on Using Google Authorship | Digital Marketing | Scoop.it
On which types of pages is it OK to use authorship? Does authorship support multiple authors? Can a company or persona have authorship? If you write in different languages, do you need more profiles? Google answers some frequently asked questions.
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Traditional marketing – killed by digital? Yes, that ship has sailed

Traditional marketing – killed by digital? Yes, that ship has sailed | Digital Marketing | Scoop.it

It only takes $5 to $10 to reach an average of 1,000 viewers in digital marketing; compared to $10 – $487 in its traditional counterpart. 


Via Luca Naso
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mcgrawmarketing's comment, November 2, 2013 8:35 AM
I've been measuring traditional campaign performance for 30 years so I don't buy the 'easier to track' argument. What I have experienced is younger, less experienced marketers that cut their teeth in PPC/SEO/Email show their ignorance concerning how to track traditional marketing.<br><br>And as for the low cost per lead, there are too many out there confusing an inquiry with a lead which drags the CPL calculation down. I prefer looking at the cost per sale - it's more relevant anyway.<br><br>Don't get me wrong - digital marketing has it's place but traditional is not dead when used correctly.
Muhammad Isa Ismail's curator insight, February 7, 2014 7:17 PM

Don't just sit there, Go mobile!!!

Issa Lopez's curator insight, August 5, 2015 11:34 AM

For most businesses, the digital media as a platform of choice makes more business sense because:

1. digital media is cost effective.

2. digital media makes targeted messaging a lot easier. 

3. digital marketing gives companies more freedom to adjust its campaign.

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Declining Responses to Outbound B2B Marketing Invigorates Content

Declining Responses to Outbound B2B Marketing Invigorates Content | Digital Marketing | Scoop.it
A marketing team must develop a content marketing strategy that engages audiences in the discovery phase, or it risks leaving revenue on the table.

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Top 10 Posts on Google Authorship

Top 10 Posts on Google Authorship | Digital Marketing | Scoop.it
When we search for anything on Google, some of the results shows the title of page only with page URL and a short snippet. Some search results of articles and blog posts show the author’s photograp...
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You should be using Authorship to claim your online content, here are some great articles on the subject.

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Is Your SEO Strategy Ready for Google's New Algorithm?

Is Your SEO Strategy Ready for Google's New Algorithm? | Digital Marketing | Scoop.it
'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
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Influencer Marketing: How Google Will Change The Game

Influencer Marketing: How Google Will Change The Game | Digital Marketing | Scoop.it
I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically!
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Yahoo CEO Mayer talks mobile forst strategy, design approach

Yahoo CEO Mayer talks mobile forst strategy, design approach | Digital Marketing | Scoop.it
Yahoo is taking a
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Augmented Reality - 4D: A Next Generation Of Brand Engagement And Play

Augmented Reality - 4D: A Next Generation Of Brand Engagement And Play | Digital Marketing | Scoop.it
Consumers want more engaging experiences and brands have been seeking ways to enthrall their customers.
Mark Tincknell's insight:

Augmented reality the new way to enthrall your customers. 4D: A Next Generation Of Brand Engagement 

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15 Tips for Content Creators in "Boring" Industries

15 Tips for Content Creators in "Boring" Industries | Digital Marketing | Scoop.it
Suffering from boring-industry-itis? These 15 tips should help you wrap your head around creative content creation to get your marketing off the ground.
Mark Tincknell's insight:

Some great ideas and tips for those struggling for inspiration in their 'boring industries'

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How to Build a Business Plan For Your Personal Brand

How to Build a Business Plan For Your Personal Brand | Digital Marketing | Scoop.it
Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
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How to write a marketing budget your CFO will enthusiastically support | @HeinzMarketing | #TheMarketingAutomationAlert

How to write a marketing budget your CFO will enthusiastically support | @HeinzMarketing | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it

Condensed...

 

Here are seven specific best practices to get there:

1. Ask for organizational goals up front

2. Get sales buy-in first: Before taking your plan & budget to the CFO, run it by your sales counterparts. Make sure they understand how vital your plan is to helping them hit their number next year as well.

3. Cut unsuccessful line items from last year (and explain why)

4. Organize by business objective (instead of marketing function): Most marketing budgets are organized in a way that lacks clarity for the CFO. It may be easier for you and your team to manage input and areas by sorting them by your org chart or primary functions, but it’s far easier for the CFO and other members of the management team to justify your budget if it’s organized by business objective.

5. Project results wherever possible (revenue, not just spend): Most marketing budgets focus entirely on costs. And even if you couch everything in terms of the overall business objectives they support, it’s far better to project precisely what results you expect from any new budget requests. Better yet, create a mini ROI calculator inside your budget so that any negative impact of cuts are clear.

6. Make future expenditures contingent on early success: It’s tempting to ask for everything up front. But in today’s fast moving markets, it’s also difficult to accurately predict what you’ll really need in the second half of next year.

7. Tie staff bonuses to sales performance, not marketing tactic completion

 

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marketingIO's curator insight, October 22, 2013 7:03 PM

Couple of other things:

1) If an incremental boost in prospects are needed to attain corporate objectives, then you need to quantify the leads required to build the prospect list, and the cost per lead from each tactic.

2) Tieing staff bonuses to sales performance is tricky, as you may lose the focus of staffers who need to juggle multiple responsibilities.

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Has Hummingbird changed SEO forever?

Has Hummingbird changed SEO forever? | Digital Marketing | Scoop.it
When Google announced at the end of September that Hummingbird had been live for a month or so, many questioned how such a significant change could have happened without it having been detected earlier.
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6 Content Marketing Principles Every Business Needs to Follow

6 Content Marketing Principles Every Business Needs to Follow | Digital Marketing | Scoop.it
No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
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