Russian ad agency Instinct created a website-within-an-app on Instagram.
The Instagram app doesn't include a web browser, but that didn't stop Ikea from using the service to build its latest web catalog anyway. For its PS 2014 Collection--an assortment of unconventional accessory pieces from the Swedish furniture giant--the company tapped Russian agency Instinct to create a catalog that's as unique as the, er, exploding pendant lamp the collection offers.
Using the Instagram tagging system, anyone who visits the ikea_ps_2014 account on their phone from within the Instagram app will see the familiar Instagram grid of images set up like an Ikea catalog (see a video demonstration above). Clicking on the desired section--benches, tables, storage, light, textiles, and "ideas"--opens an Instagram photo of the items in that part of the collection. Using Instagram's tagging system, tapping the photo allows users to navigate to the desired item, where they can see more photos, a video demonstration, and the price (in rubles, naturally). It's a clever, nice-looking, and novel little catalog that makes clear that apps like Instagram have helped us develop intuitive new forms of interactive content. Instagram may have made its name on filters, but campaigns like this prove that we've only scratched the surface of what some apps can do.
Luxury retailer Barneys New York relaunched its search functionality this week for Barneys.com to help consumers locate what they would like to buy, faster. The new search, created in partnership with RichRelevance, will adaptively combine consumer behavior on the site and merchant intelligence to create a personalized search experience. As consumers begin typing, the search function anticipates what they will enter and provides auto-complete options with product images. The capability, created with RichRelevance in only 8 weeks, will be built out to include targeted recommendations, reflecting an individual’s browsing and purchase behavior, in addition to relevant editorial content and campaigns. For example, content from Barney’s editorial site “The Window” will be directed at consumers in real time based on what they are searching for and where they are located.
The importance of enhanced search and recommendation capabilities cannot be underestimated; according to RichRelevance, shoppers who have engaged with the auto-complete terms convert at a rate 6x that of the average Barneys shopper, while those who engage with the product recommendations convert at 10x the average. Barneys New York has undergone a number of improvements to its digital presence in recent years, including the launch of “The Window” in 2011, an HTML 5 mobile site in 2012, and an iPad app launched in April.
With wearable technology slowly becoming more and more mainstream as new wearable devices are being developed and released into the market, it may not be very long before people start using them for their social media activities.
To take a picture, the wearer simply needs to issue the usual voice command, “Ok Glass, take a picture.” After taking a photo, wearers will be able to edit the photo by swiping through different editing functions and Instagram filters. Wearers can then use a voice command to post the photo and add text and hashtags.
L'Oreal Ombre hair color products -- born last year from a project that mined YouTube data to tap into a hair-highlighting trend -- have become the first brand to use a technology that places ads on publisher sites based on the hair color of women in photos.
The ad-targeting technology from in-image ad platform GumGum earlier this month began placing ads for L'Oreal Freia and Preference Ombre products within photos across its network of 1,000 news and entertainment sites from such publishers as Tribune Co., New York Times Co., and E.W. Scripps Co. Different products are featured based on the hair color of the women in the photos. The ads themselves appear at the bottom of the photo within editorial content, and in some cases within a "canvas" ad unit that temporarily takes over the image shown.
Italian apparel and accessories label Tod’s is putting the spotlight on stylish fans with a user-generated microsite centered on its Gommino loafer. Tod’s “Dots of Life” campaign asks consumers to submit photos of themselves wearing the Gommino, which are then compiled by the brand into an online gallery. This campaign will give fans of the brand a moment in the spotlight, while also showcasing the many varied wardrobes the shoes fit into.
“Tod’s is on the right track here, but could increase the effectiveness of this campaign by adjusting the content ratio to favor everyday consumers over established influencers, who tend to submit highly polished, magazine-style photos,” said Ian Greenleigh, marketing director at Olapic, New York.
LONDON, United Kingdom — “I think PCs are going to be like trucks. Less people will need them.” So said the late Steve Jobs, just after the debut of Apple’s first generation iPad, three years ago. He was right. Today, we inhabit what Jobs called the “post-PC era.” Sales of smartphones and tablet computers have surpassed sales of laptops and desktops, while earlier this year, social giant Facebook announced that, for the first time, it had more active mobile users (680 million) than desktop users. What’s more, in her latest “Internet Trends” report, the legendary Mary Meeker, a former Wall … More
Now the 4th most popular channel for sharing, Pinterest is a must-have for all brands, big and small. In this case study, we evaluate Starbucks, a large brand that has done some great things on Pinterest, but also has some areas they could improve on as well.
'Digital native', Paris cannot be, due to its respectable age; but 'digital friendly', yes we can! The Paris Region Economic Development Agency is a non-profit organization providing services to foreign companies to soft land in the region.
Experts believe the Internet of Things and wearables will have a widespread effect on the way we live our everyday lives by 2025. (Wearable and embedded computing is the next revolution in digital technology.
For China’s international shoppers, who reportedly make 27 percent of all tax-free purchases in the world, buying overseas just became easier. Swiss tourism shopping tax refund company Global Blue announced yesterday its collaboration with Chinese e-commerce giant Alibaba’s payment system Alipay, allowing shoppers to receive value-added tax (VAT) refunds directly into their Alipay accounts.
According to Global Blue data, travelers from China are the biggest spenders in Europe, spending an average of 10,773 euros ($14,670) per trip. Global Blue’s partnership with Alipay will allow Chinese tourists to avoid the hassle of having to fill out forms to claim VAT back at tax-refund kiosks when they shop at Global Blue partners, as the card with their details does that for them. Shoppers will receive a pre-completed tax-refund form upon purchase, which when turned in and processed, will allow the refund to be deposited into their Alipay accounts.
Using Apple's iBeacon transmitters for microlocation will drive the next phase of innovation in retail. Here are 10 things to know about this growing technology.
Momentum continues to build around Apple's iBeacon, an advanced location transmitter that has the potential to revolutionize the retail experience by incorporating alerts for deals and mobile payments for customers, and providing big data analytics for businesses.
Here are 10 things you should know about iBeacons and the ecosystem that this low-cost, low-energy Internet of Things technology will create for retailers and shoppers.
« Les technologies Web to store toutes les marques vont y être, mais quand en France, on vous dira bonjour avec le sourire quand vous entrez dans un magasin comme aux Etats Unis, ce sera gagné » affirme-t-il.
Et c’est un sacré travail de mettre en œuvre à la fois la technologie et d’emmener avec soi les vendeuses, les responsables des boutiques, et les affiliés de la marque, c’est-à-dire ceux qui ont acheté une licence pour opérer une boutique Etam. « On peut mettre en place un projet de Drive to Store en quelques semaines à deux mois, mais pour le déployer en magasin, il faut 4 à 6 mois. Il faut former et accompagner les personnes, et déployer sur 600 boutiques » insiste-t-il.
Avanade and Accenture's Connected Fitting Room is less gimmicky than an AR mirror and may stand a chance to make it into some of the UK's changing rooms.
Already being piloted by Kohl's in the US, this 'intelligent system' uses a combination of digital, mobile, cloud and analytics to enhance the customer's in-store experience.
RFID tags allow the fitting room to identify clothes when a shopper hangs them up as they enter the fitting room. Their items then pop up on a touchscreen in the cubicle and offer a number of services. The shopper can see different sizes, styles and colours available in-store which can be requested from the touchscreen and an assistant on the shop floor will receive an alert to their smartphone.
French atelier Christian Dior is expanding its wonDiorland initiative’s digital touchpoints with exclusive mobile content that enhances the desktop experience.
By entering a device-specific four-digit code found on Dior’s mobile site for wonDiorland, the consumer can discover additional content developed from the brand’s latest fragrance, Dior Addict. The addition of this mobile-to-desktop tactic aligns with Dior’s ongoing approach for the fragrance launch that includes a dedicated Facebook account to attract brand enthusiasts.
Entrepreneur Deloitte: Digital influences more than $1 trillion in retail store sales Retail Customer Experience Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1 trillion, according to a new...
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