Marketing to a Multichannel Shopper
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Rescooped by Lauren Kopsis from Ecommerce News, Blog, Video, Infographic
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Infographic of the week: Consumer psychology and the ecommerce checkout

Infographic of the week: Consumer psychology and the ecommerce checkout | Marketing to a Multichannel Shopper | Scoop.it
It's an all too common occurrence in the online shopping world, a customer browses a site, selects their items, goes to check out and then – bam, abandons their cart.

Via Brianna Wills
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Rescooped by Lauren Kopsis from Mobile Customer Experience Management
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Five Metrics To Optimize Mobile Shopping Experience | Analytics & Optimization

Five Metrics To Optimize Mobile Shopping Experience | Analytics & Optimization | Marketing to a Multichannel Shopper | Scoop.it

Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world at large. The penetration of these devices has surpassed all expectations and according to a May 2012 mobile research report from Google (link to pdf), 80% of people don’t leave home without their mobile device.

 

As widespread mobile adoption continues to skyrocket, so then do the expectations associated with the mobile experience. The proliferation of smartphones and tablets across different mobile platforms, mobile web, native app and hybrid apps all add to the complexity retailers face when it comes to delivering the mobile experience that consumers not only expect, but demand.

 

A recent Harris Interactive survey, commissioned by Tealeaf, revealed that 85% of consumers who had conducted a mobile transaction in the last year expected the experience on their mobile devices to be better than using a laptop or desktop computer. There has never been a more crucial time for retailers to invest in their mobile channels, as the mobile experience has now become far more critical than the desktop experience. Design, functionality and real-time insight all play an integral role in delivering a mobile experience that fosters brand loyalty and evangelism.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 27, 2014 11:19 PM

The article proposes 5 metrics that can be used to ensure optimal mobile shopping experiences according to the author.

Rescooped by Lauren Kopsis from I can explain it to you, but I can't understand it for you.
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Shop Direct hires first customer director to drive personalisation strategy

Shop Direct hires first customer director to drive personalisation strategy | Marketing to a Multichannel Shopper | Scoop.it
Littlewoods and Very owner Shop Direct has hired its first customer director who will help drive its aim of developing the best personalised website.

Via Riaz Khan
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Rescooped by Lauren Kopsis from eCommerce News
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5 Social Media Marketing Tips for your Ecommerce Website

5 Social Media Marketing Tips for your Ecommerce Website | Marketing to a Multichannel Shopper | Scoop.it
Is Social Media Marketing the right tool for promoting your Ecommerce website? Here is a clear image of ‘Social Media Marketing’ from the point of view of your Ecommerce business platform.

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Rescooped by Lauren Kopsis from E-commerce, F-Commerce, M-Commerce, T-Commerce & SoLoMo
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#Tcommerce: Smart #TVs Could Move #Ecommerce to the Boob Tube

#Tcommerce: Smart #TVs Could Move #Ecommerce to the Boob Tube | Marketing to a Multichannel Shopper | Scoop.it

Appliances are getting smarter thanks to technology, including televisions, which have traditionally been mocked for their less than intellectual output. The trend is leading to a whole new dimension for shoppers and merchants.

One company hoping to capitalize on what's being called T-commerce (television commerce) is Delivery Agent, self described as "the leader in shopping-enabled entertainment for more than 350 of the world's leading global media brands."

At the Consumer Electronics Show this week, Delivery Agent announced a partnership with Samsung Electronics Co., Ltd., to offer Samsung Smart TV owners the ability to interact with their programming in a new way: to shop the shows they are watching...


Via Nebojsa Stojanovic
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Rescooped by Lauren Kopsis from Digital signage interactive, dynamic and measurable
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A Look At Omni-Channel Retailing

A Look At Omni-Channel Retailing | Marketing to a Multichannel Shopper | Scoop.it

What is omni-channel retailing, and how does it differ from multichannel and cross-channel retailing?


Via Riccardo D'Angelo
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Riccardo D'Angelo's curator insight, February 14, 2013 5:58 PM

 digitalsignage can have a crucial role in a omnichannel paradigma 

Luca Naso's comment, February 15, 2013 10:59 AM
omni-channel will finally place the person at the centre. Digital technology will be the way to achieve this goal.
Scooped by Lauren Kopsis
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Five Omnichannel Predictions for 2014 - Power Retail

Five Omnichannel Predictions for 2014 - Power Retail | Marketing to a Multichannel Shopper | Scoop.it
Five Omnichannel Predictions for 2014 Power Retail With the Christmas frenzy behind us and positive revenue figure starting to emerge for both online and bricks and mortar retailers, we look towards 2014 and some of the evolving omnichannel...
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Rescooped by Lauren Kopsis from Omni Channel Retail Scoop
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5 problems retailers must fix in 2014

5 problems retailers must fix in 2014 | Marketing to a Multichannel Shopper | Scoop.it
Experts at this year's retail federation convention had plenty of ideas for what's ailing the sector—and possible solutions.

Via Davy Dauvergne, Philip Brown
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Rescooped by Lauren Kopsis from Pharma Plus
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Carat plays matchmaker for Very.co.uk and Big Brother | Carat

Carat plays matchmaker for Very.co.uk and Big Brother | Carat | Marketing to a Multichannel Shopper | Scoop.it

Carat has teamed up with Channel 5 to create a partnership for online retailer Very.co.uk and Big Brother.

The deal includes a ‘click to buy’ page, hosted on C5 and Very’s websites, which will allow users to buy products as seen in the iconic Big Brother House.


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Rescooped by Lauren Kopsis from I can explain it to you, but I can't understand it for you.
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Move towards mobile commerce underlined in Shop Direct figures

Move towards mobile commerce underlined in Shop Direct figures | Marketing to a Multichannel Shopper | Scoop.it

The fast growth of mobile commerce has been amply illustrated in Shop Direct’s [IRDX RSDG] Christmas trading figures, out this week and hailed by its chief executive as “another milestone on our journey to being a world-class digital retailer”.


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Rescooped by Lauren Kopsis from second screen
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Top10 ways marketers are using the second screen

Top10 ways marketers are using the second screen | Marketing to a Multichannel Shopper | Scoop.it

Marketing Mag published a great article on second screen marketing.  Here are the bullet points from the article:

Leveraging the small screen during big live events Incentivizing ad engagement Gamifying TV ads Bridging a campaign's TV and digital elements Syncing ecommerce with TV content Sponsoring second-screen extras Giving sports fans a game of their own Spurring social chatter with hashtags Enabling real-time interactivity Creating transmedia opportunities Here is a link to the full article: http://www.marketingmag.com.au/news/top10-ways-marketers-are-using-the-second-screen-18489/#.UEYlnsFmTFJ  ;

 

 

(Tina)

Right now, marketers are excited by the potential of the second-screen, but soon the term "second-screen" will fade into the sunset as we realize that there is no longer a "first screen".  

 

Additionally, in the near future, content creators will develop tighter working relationships with brands/marketers, and brands will move away from advertising & interuption and will move into an integrated relationship with the content.  

 

T-commerce, branded content and other forms of "integrated marketing" will be the primary means for marketers to connect to audiences in this new "multi-screen" experience, and the audience will have greater control over the type of marketing content with which they interact.   

 

I'm betting that this new paradigm will be fully operational within the next 3 years, and widely adopted within 5.

 

What do you think?

 

Here is a link to my views on t-commerce:

http://transmediamarketingcafe.com/2012/05/24/ebays-second-screen-app-getting-closer-to-compulsive-shopper-nirvana/ ;

 

 

 

 

 


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Rescooped by Lauren Kopsis from Search Engine Marketing Trends
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16 Tweetable Stats on the State of eCommerce Marketing

16 Tweetable Stats on the State of eCommerce Marketing | Marketing to a Multichannel Shopper | Scoop.it

Marketers find or are shown tons of numbers that we use to help guide us in decisions. Sometimes making decisions based on those decisions can be really difficult, but sometimes not. In certain circumstances, the numbers give us so much insight that the right answer seems obvious.

There are times when you’ll stare at a report for hours trying to figure out what it means. The report we’re talking about today won’t be like that.

eCommerce platform MarketLive just released their annual mid-year benchmark report that tells us a great deal about where the industry stands today. Their mid-year Performance Index collected data for the first six months of 2013 from over 200 merchant websites and turned out some interesting numbers.

Read more: http://www.ezanga.com/news/2013/08/30/ecommerce-marketing-stats/

 

 


Via Igniva Solutions
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Caroline_84's curator insight, July 9, 2014 9:06 AM

This is fantastic for current ecommerce stats! Thanks for sharing!

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Twitter planning to move into e-commerce - Telegraph.co.uk

Twitter planning to move into e-commerce - Telegraph.co.uk | Marketing to a Multichannel Shopper | Scoop.it
Telegraph.co.uk
Twitter planning to move into e-commerce
Telegraph.co.uk
Mock-ups of the e-commerce proposal show how Twitter users could make a purchase from seeing a tweet with a picture of a product and a button that says “buy with Fancy”.
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The Value of Picking Up Where You Left Off: Consumers Call for Omni-channel ... - Business 2 Community

The Value of Picking Up Where You Left Off: Consumers Call for Omni-channel ... - Business 2 Community | Marketing to a Multichannel Shopper | Scoop.it
The Value of Picking Up Where You Left Off: Consumers Call for Omni-channel ...
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