Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world at large. The penetration of these devices has surpassed all expectations and according to a May 2012 mobile research report from Google (link to pdf), 80% of people don’t leave home without their mobile device.
As widespread mobile adoption continues to skyrocket, so then do the expectations associated with the mobile experience. The proliferation of smartphones and tablets across different mobile platforms, mobile web, native app and hybrid apps all add to the complexity retailers face when it comes to delivering the mobile experience that consumers not only expect, but demand.
A recent Harris Interactive survey, commissioned by Tealeaf, revealed that 85% of consumers who had conducted a mobile transaction in the last year expected the experience on their mobile devices to be better than using a laptop or desktop computer. There has never been a more crucial time for retailers to invest in their mobile channels, as the mobile experience has now become far more critical than the desktop experience. Design, functionality and real-time insight all play an integral role in delivering a mobile experience that fosters brand loyalty and evangelism.
Appliances are getting smarter thanks to technology, including televisions, which have traditionally been mocked for their less than intellectual output. The trend is leading to a whole new dimension for shoppers and merchants.
One company hoping to capitalize on what's being called T-commerce (television commerce) is Delivery Agent, self described as "the leader in shopping-enabled entertainment for more than 350 of the world's leading global media brands."
At the Consumer Electronics Show this week, Delivery Agent announced a partnership with Samsung Electronics Co., Ltd., to offer Samsung Smart TV owners the ability to interact with their programming in a new way: to shop the shows they are watching...
Five Omnichannel Predictions for 2014 Power Retail With the Christmas frenzy behind us and positive revenue figure starting to emerge for both online and bricks and mortar retailers, we look towards 2014 and some of the evolving omnichannel...
The fast growth of mobile commerce has been amply illustrated in Shop Direct’s [IRDX RSDG] Christmas trading figures, out this week and hailed by its chief executive as “another milestone on our journey to being a world-class digital retailer”.
Right now, marketers are excited by the potential of the second-screen, but soon the term "second-screen" will fade into the sunset as we realize that there is no longer a "first screen".
Additionally, in the near future, content creators will develop tighter working relationships with brands/marketers, and brands will move away from advertising & interuption and will move into an integrated relationship with the content.
T-commerce, branded content and other forms of "integrated marketing" will be the primary means for marketers to connect to audiences in this new "multi-screen" experience, and the audience will have greater control over the type of marketing content with which they interact.
I'm betting that this new paradigm will be fully operational within the next 3 years, and widely adopted within 5.
Marketers find or are shown tons of numbers that we use to help guide us in decisions. Sometimes making decisions based on those decisions can be really difficult, but sometimes not. In certain circumstances, the numbers give us so much insight that the right answer seems obvious.
There are times when you’ll stare at a report for hours trying to figure out what it means. The report we’re talking about today won’t be like that.
eCommerce platform MarketLive just released their annual mid-year benchmark report that tells us a great deal about where the industry stands today. Their mid-year Performance Index collected data for the first six months of 2013 from over 200 merchant websites and turned out some interesting numbers.
Telegraph.co.uk Twitter planning to move into e-commerce Telegraph.co.uk Mock-ups of the e-commerce proposal show how Twitter users could make a purchase from seeing a tweet with a picture of a product and a button that says “buy with Fancy”.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Creating engaging newsletters with your curated content is really easy.