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Scooped by Katie Johnstone
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3 Digital Marketing Strategies you Should Not Ignore

3 Digital Marketing Strategies you Should Not Ignore | Digital Marketing | Scoop.it
The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.
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Rescooped by Katie Johnstone from The MarTech Digest
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How Often Should You Revise Digital Marketing Role Descriptions? - Gartner | #TheMarketingAutomationAlert

How Often Should You Revise Digital Marketing Role Descriptions? - Gartner | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it

Digest...

 

I worked recently with a large company who is revamping their digital marketing roles. The digital marketing operations manager was bemoaning the fact that he has so many personalities he can’t keep track of them all. The more memorable were:
     - Team coach, trainer and change agent
     – Army First Sergeant
     – Negotiator & facilitator
     – Jack of all [technical, financial] trades

 

We mapped the major functions/teams this digital marketing operations manager works with. Not all of them – just the major ones. We stopped at 8, but it could have gone over twenty. Here’s what it looked like. I winced when I saw it.


Via marketingIO
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marketingIO's curator insight, August 7, 2013 11:15 AM

How often do they need to be changed? As often as the technology changes. Remember the forecast that Marketing spending will exceed IT spending by 2017? Follow the money. The real question is how to structure marketing roles so as to steward that spending to the greatest levels of return for the organization.


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