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Choosing a digital marketing model for 2014 (and why Booz & Co don't have it ... - Marketing magazine Australia (blog)

Choosing a digital marketing model for 2014 (and why Booz & Co don't have it ... - Marketing magazine Australia (blog) | Digital marketing | Scoop.it
Choosing a digital marketing model for 2014 (and why Booz & Co don't have it ...
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New ways to create and use tailored audiences | Twitter Blogs

New ways to create and use tailored audiences | Twitter Blogs | Digital marketing | Scoop.it
In December we announced the global availability of tailored audiences, giving advertisers the ability to reach visitors to their websites directly on Twitter. Today, we’re releasing new ways......
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Prove Your Worth:10 KPIs for Marketers

Prove Your Worth:10 KPIs for Marketers | Digital marketing | Scoop.it
What numbers do you give executives to prove your marketing's value? Here are 10 KPIs that every marketer should measuring.
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Implementing digital marketing into your overall business strategy | Digital Brisbane

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4 Tools to Enhance Brand Engagement on Facebook

4 Tools to Enhance Brand Engagement on Facebook | Digital marketing | Scoop.it
Over the past few years, Facebook marketing has moved from the domain of early adopters to a mainstream focus for nearly all businesses. During that time, a large number of soci...
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Seven inspiring examples of charity / non-profit marketing campaigns

Seven inspiring examples of charity / non-profit marketing campaigns | Digital marketing | Scoop.it
In advance of our The Digitals awards night on June 27th, I thought I'd present some of the shortlisted entries from the charity and non-profit category.
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The Ultimate Guide to Social Media Image Dimensions [Infographic]

The Ultimate Guide to Social Media Image Dimensions [Infographic] | Digital marketing | Scoop.it
Always make sure your images on social media are the right size by following this infographic.
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Handy cheat sheet for social media image sizes.

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Dealing with Negative Comments in Social Media

Dealing with Negative Comments in Social Media | Digital marketing | Scoop.it
You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content - and then WHAM!
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Some useful advice on how to deal with negative comments in social media, particularly from a customer service perspective.

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How Oreo owns social media through Twitter, Instagram, Vine and Pinterest

How Oreo owns social media through Twitter, Instagram, Vine and Pinterest | Digital marketing | Scoop.it

Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year.


Via Kamal Bennani
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Joan Stewart's curator insight, December 4, 2013 4:43 AM

How Big Brands Dominate Social Media - follow the leaders..... Article from econsultancy.com

Mai Lam's curator insight, March 16, 2014 4:31 AM

The article showcases how the brand Oreo used different social media channels to successfully maintain its customers and engage reactions.  The brand Oreo uses Twitter as a way to communicate with the audience by sending humorous tweets (most of the times with pictures alongside) to trigger a response. Oreo's Instagram and Pinterest page also posts pictures of their fan's creative ideas/recipes by letting them use the Oreo cookie itself as a blank canvas. Oreo's Facebook page updates their followers with any news relating to the brand itself and also answers any questions they may obtain. Each of these channels displays the idea of how to remind customers about the brand itself.

Anh Nguyen's curator insight, May 9, 2014 7:49 PM

Oreo has used many different social media platforms as its effective tools in engaging with potential consumers in order to maintain brand loyalty. This article shows that Oreo keeps creating exciting and hilarious conversations which are known as "tweets" because the brand wants to talk with followers. The tweet may be a question, a photo or is linked to another social media platforms such as its website or Youtube video. 

To communicate with fans or other potential consumers, Oreo has also used Instagram and Pinterest app to post interesting and creative pictures full of delicious looking food or sometimes a new recipe idea which can make consumers feel interested in.

Oreo's Facebook page assists brand to update information about new products, events, promotions, etc in the fastest way to wide audiences. 

Via these social media platforms, Oreo and its consumers easily interact with each other because those platforms provide two-way conversations; hence, brands and consumers may remains a good consumer relationship after an IMC campaign. 

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Facebook makes advertising to known supporters possible | Fundraising & Philanthropy Australasia Magazine

Facebook makes advertising to known supporters possible | Fundraising & Philanthropy Australasia Magazine | Digital marketing | Scoop.it
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