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INFOGRAPHIC: Insider’s guide to Facebook ad types

INFOGRAPHIC: Insider’s guide to Facebook ad types | Digital Marketing | Scoop.it
Over the past few months, Facebook has put a lot of effort into simplifying its advertising offerings. So what does the company have now?
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Four Online Marketing Questions You Were Too Embarrassed to Ask

Four Online Marketing Questions You Were Too Embarrassed to Ask | Digital Marketing | Scoop.it
We live in a world that is always changing, which keeps things interesting, but makes it difficult to stay up to date on everything.
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2013 Search Engine Ranking Factors Survey & Correlation Data - Moz

Moz’s Search Engine Ranking Factors uses correlation and survey data from over 100 search engine professionals to investigate the factors associated with search engine visibility.
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What Part of a Web Page Gets the Highest Viewership?

What Part of a Web Page Gets the Highest Viewership? | Digital Marketing | Scoop.it
There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web page are most valuable.
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Five Steps to Finding (the Right) Guest-Blogging Opportunities

Five Steps to Finding (the Right) Guest-Blogging Opportunities | Digital Marketing | Scoop.it
Guest blogging can be an effective way to build credibility and attract the right customers to your business and your community. Here are five simple steps for finding the right opportunities.
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Free Tools to Spy On Your Competition

Free Tools to Spy On Your Competition | Digital Marketing | Scoop.it
One of the many reasons I love the Internet is the sheer number of resourceful tools that businesses have at their fingertips.  Before the advent of the
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SEO Infographic: Search Ranking Factors & Correlations

SEO Infographic: Search Ranking Factors & Correlations | Digital Marketing | Scoop.it

Earlier this month Moz updated their annual survey of local search ranking factors.


The survey includes:

General ranking factorsSpecific ranking factorsNegative ranking factors

View the infographic for more details and statistics...


Via Lauren Moss
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Mr Tozzo's curator insight, August 20, 2013 4:14 AM
SEO Infographic: Search Ranking Factors & Correlations
Witmer Group's curator insight, August 21, 2013 10:55 AM

Great visual!

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Tracking Mobile Visitors in Google Analytics: A Checklist Guide

Tracking Mobile Visitors in Google Analytics: A Checklist Guide | Digital Marketing | Scoop.it
How can we gain insights from Google Analytics into our mobile traffic? This post walks you through the most important metrics for website and app tracking.
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Instagram Video vs Vine Video: Which Is Better For Your Brand?

Instagram Video vs Vine Video: Which Is Better For Your Brand? | Digital Marketing | Scoop.it
Here are the facts. Instagram has video. Twitter has video. People love to watch and share videos. Brands already know that social media presence can significantly boost awareness. If you’re looking to gain serious online traction, which route should you take – Vine Video or Instagram Video?
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INFOGRAPHIC: Insider’s guide to Facebook ad types

INFOGRAPHIC: Insider’s guide to Facebook ad types | Digital Marketing | Scoop.it
Over the past few months, Facebook has put a lot of effort into simplifying its advertising offerings. So what does the company have now?
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Rescooped by Johanna Both from SEO and Social Media Marketing
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Time for a New Definition of SEO

Time for a New Definition of SEO | Digital Marketing | Scoop.it

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

 

Is Web Presence Optimization the Evolution of SEO?

So what is an accurate description of SEO given the changes to the industry?

 

Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.

 

Read More: http://searchenginewatch.com/article/2288392/Time-for-a-New-Definition-of-SEO


Via Antonino Militello
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Kaye Blum's curator insight, August 16, 2013 9:22 AM

I'm not sure I agree with this 100%. I have always focused on quality content before SEO tactics. Now Google thinks this is valid, hooray. It's an interesting pyramid diagram, but I believe places too much emphasis on technical SEO. Quality content wins and Google's SEO modifications now reflect this.

Bogdan S's curator insight, August 19, 2013 3:24 AM

Time for big changes is here!!

Sanjana Singh's curator insight, September 13, 2013 5:49 AM

It's really an awesome defination of SEO that's why i shared with you all guys join the conversation here and share your defination about the new SEO.

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4 AdWords Settings that Work Against You

4 AdWords Settings that Work Against You | Digital Marketing | Scoop.it
Pay-per-click advertising is a good way for companies to grow their businesses. Whether they are selling products online or trying to generate leads for services, it is cost effective and ...
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New Google Analytics Administration Screen

New Google Analytics Administration Screen | Digital Marketing | Scoop.it
Google has quietly launched a new Analytics administration screen for you to manage your analytics profiles. Now, with the new look, you should be able to access

Via Bonnie Burns
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Michael Blake's curator insight, August 7, 2013 1:20 PM

The new Google Analytics looks easier to use.

hytparts's curator insight, August 7, 2013 11:06 PM

much smarter

andre huertas's curator insight, August 8, 2013 1:25 PM

l'importance des statistiques

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Digital Marketing Strategies: How To Develops A Measurement Model That Will Help You To Evaluate Website Brand Equity

Digital Marketing Strategies: How To Develops A Measurement Model That Will Help You To Evaluate Website Brand Equity | Digital Marketing | Scoop.it
I am pretty much involved in analysis work related to Brand Awareness and Campaign Promotions website, where my client spend literally millions of dollars per year on Online advertising.
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Understanding Goal Funnels in Google Analytics

Understanding Goal Funnels in Google Analytics | Digital Marketing | Scoop.it
The conversion funnel is a key process for most commercial websites. Whether you are using a website to drive leads to your B-to-B business, or asking people to download a ...
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The Definitive Guide to Using Google’s Keyword Planner Tool for Keyword Research - Search Engine Journal

The Definitive Guide to Using Google’s Keyword Planner Tool for Keyword Research - Search Engine Journal | Digital Marketing | Scoop.it
As of August 28th Google’s keyword tool has been replaced with the Keyword Planner tool, which organizes keywords more efficiently
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6 Free Analytics Tools to Help You Understand Your Competitor's Web Traffic

6 Free Analytics Tools to Help You Understand Your Competitor's Web Traffic | Digital Marketing | Scoop.it
Web analytics tools like as Google Analytics can provide intelligence into your own digital marketing, but there are many other free analytics tools.
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Responsive Web Design Infographic: Benefits and Pitfalls

Responsive Web Design Infographic: Benefits and Pitfalls | Digital Marketing | Scoop.it

People are increasingly using mobile devices like tablets and smartphones to browse the Web. The variety of screen sizes, resolutions, and platforms people use to access webpages has given birth to the rise of responsive Web design, where developers create one single site to function properly across all devices instead of producing multiple dedicated site designs to work with particular screen sizes and platforms.

 

While responsive Web design can be a great way for developers to ensure that their site is compatible with all devices, implementing it instead of targeted Web designs also comes with certain drawbacks. Here is an overview of the changing climate of Web devices, followed by tips for evaluating whether or not you should implement a responsive design.


Via Lauren Moss
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Rim Riahi's curator insight, August 4, 2013 4:13 AM
Responsive Web Design Infographic: Benefits and Pitfalls
Mark Chapman's curator insight, August 4, 2013 6:02 PM

Finally some relevant facts and persuasive arguements to show clients. We have been talking about this for almost 3 years and it has been extremely difficult to show clients the benefits and reasons to go mobile but still on a budget

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Infographic: 30 Digital Marketing Statistics

Infographic: 30 Digital Marketing Statistics | Digital Marketing | Scoop.it

A useful collection of statistics about digital marketing, including:

-Emails opened on smartphones & tablets has increased 80% over the past six months.

- a post with more than 1,500 words receives 68.1% more tweets and 22.6% more Facebook likes.

- Viewers retain 58% of what they see but only 10% of what they read

- 20% of people will read text while 80% of people will watch a video with the same exact content.

More statistics at the link...


Via Lauren Moss
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Bart van Maanen's curator insight, August 25, 2013 6:37 AM

De veranderingen in online gedrag en technologie gaan snel. Deze infographic geeft daar wat actueel inzicht in. Opmerkelijk is dat het laatste half jaar een stijging wordt gezien van 80% in het openen van e-mail op mobiel en tablet.

John Presutti's curator insight, September 1, 2013 5:45 AM

Very interesting set of stats!

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This is Visual Journalism [29] | Visual Loop

This is Visual Journalism [29] | Visual Loop | Digital Marketing | Scoop.it
Breaking news graphics and visual reports to inspire
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INFOGRAPHIC: Insider’s guide to Facebook ad types

INFOGRAPHIC: Insider’s guide to Facebook ad types | Digital Marketing | Scoop.it
Over the past few months, Facebook has put a lot of effort into simplifying its advertising offerings. So what does the company have now?
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Rescooped by Johanna Both from SEO Tips, Advice, Help
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27 Marketing Strategies To Double Traffic in Under 30 Days [Infographic]

27 Marketing Strategies To Double Traffic in Under 30 Days [Infographic] | Digital Marketing | Scoop.it
Here are 27 proven marketing strategies that you can start implementing today to get more traffic. All of these methods work and have been tested with real results. Explore all the details in this infographic.

Via Bonnie Burns
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Terri Pawer's curator insight, August 15, 2013 10:36 AM

Excellent, broad ranging and comprehensive list of strategies.  Anyone can start small with a few ideas and build your campaigns to powerful heights. 

Sameep Shah's curator insight, August 15, 2013 1:31 PM

Don't forget to inlcude Help A Reporter Out -- HARO -- which is a great way to help reporters and get your website seen on extremely high traffic websites!

Nadia Christian's curator insight, August 15, 2013 4:06 PM

If what you are currently doing isn't generating enough quality leads, it's worth the time to read this. You may possibly find something on this list you currently haven't explored.

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How Do I Use Wikipedia for SEO Purposes?

How Do I Use Wikipedia for SEO Purposes? | Digital Marketing | Scoop.it
Wikipedia is a goldmine of traffic and SEO power just waiting to be taken advantage of. But how do you get links the right way?
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Influence Marketing In 2013 [INFOGRAPHIC]

Influence Marketing In 2013 [INFOGRAPHIC] | Digital Marketing | Scoop.it
Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.” The popularity of social scoring platforms like Klout and Kred, combined with...

Via Brian Yanish - MarketingHits.com, Jose Maria Hernandez Montes, Ariane Bourgeois, Martin (Marty) Smith
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Duncan Robertson's comment, August 12, 2013 9:28 PM
Social media has a huge impact on companies' marketing seem now a days. Facebook and twitter alone can reach millions of people over various locations abroad.
Angela Heath's curator insight, August 14, 2013 6:23 PM

Here is a great tool for us to evaluate thought leadership.

Stephen Pitcher's curator insight, April 21, 3:38 AM

This is a amazing! This could be 'the answer', what do you think?

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10 Google Analytics Custom Events That Track the Untrackable

10 Google Analytics Custom Events That Track the Untrackable | Digital Marketing | Scoop.it
Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, and which powerful insights they can reveal.
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