People are increasingly using mobile devices like tablets and smartphones to browse the Web. The variety of screen sizes, resolutions, and platforms people use to access webpages has given birth to the rise of responsive Web design, where developers create one single site to function properly across all devices instead of producing multiple dedicated site designs to work with particular screen sizes and platforms.
While responsive Web design can be a great way for developers to ensure that their site is compatible with all devices, implementing it instead of targeted Web designs also comes with certain drawbacks. Here is an overview of the changing climate of Web devices, followed by tips for evaluating whether or not you should implement a responsive design.
Here are 27 proven marketing strategies that you can start implementing today to get more traffic. All of these methods work and have been tested with real results. Explore all the details in this infographic.
Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.” The popularity of social scoring platforms like Klout and Kred, combined with...
Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, and which powerful insights they can reveal.
Here are the facts. Instagram has video. Twitter has video. People love to watch and share videos. Brands already know that social media presence can significantly boost awareness. If you’re looking to gain serious online traction, which route should you take – Vine Video or Instagram Video?
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.
Is Web Presence Optimization the Evolution of SEO?
So what is an accurate description of SEO given the changes to the industry?
Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.