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10 Reasons Why You Should Use Vine to Build Your Brand

10 Reasons Why You Should Use Vine to Build Your Brand | Digital Marketing | Scoop.it
Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use Vine for your next campaign.

Via Jacqueline Taylor-Adams
Janna Lusk's insight:

Social marketing isn't limited to Facebook pages and Tweets. What can you create in 6 seconds?

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Jacqueline Taylor-Adams's curator insight, July 17, 10:14 PM

"Vine is much more than a shiny, new social toy. It's got a lot more going for it than novelty. Vine presents brands with an innovative, surprisingly powerful way to take advantage of the fact that visual content performs well on social media."


  1. It's Easy to Use
  2. It's Quick to Digest
  3. It's Spur of the Moment
  4. It's Convenient
  5. It's Instructional
  6. It's Entertaining
  7. It's Engaging
  8. It's a Creative Medium
  9. It's Promotional
  10. It's Measurable

Read on for more detail and strategy. Please, take this opportunity if you are not on Vine, to register with Vine and run a test campaign. Please, come back and report your results.


_______________________________

commentary provided by Marketing Strategist Jacqueline Taylor-Adams

Thank you to [url=/u/77208 x-already-notified=1]Baochi[/url] for scooping such relevant and usable info


Please, visit our online business store, we have what you need!

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Saranne Davies's curator insight, July 18, 4:35 AM

How long is the average attention span?  How long is it on Facebook or Twitter etc.?  Not very long.  You have little time to grab attention but Vines could be the answer.

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Rescooped by Janna Lusk from Social Media and Healthcare
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Online Reputation: How Physicians Should Deal With Online Rating Websites

Online Reputation: How Physicians Should Deal With Online Rating Websites | Digital Marketing | Scoop.it

Physicians can ill-afford to ignore what patients are writing about them online. But the simple fact is – constantly monitoring rating and review websites can consume a lot of your already limited time and energy. Some physicians might be panicky that they will confront adverse comments about their practice and hence shun rating websites.

But experts suggest that physicians should be aware of the online ratings and reviews from patients to correct themselves. Continually ignoring rating websites can spell disaster in the long run. The more aware you are of what patients are writing about you, the more able you will be to improve your online reputation.

Surveys reveal that 50 percent of new patients point to online reviews and rating sites, such as Yelp and ZocDoc, as their referral sources. Thus, it is clear that online ratings and reviews are playing a bigger role in your ability to attract new patients.

Again, surveys reveal that 56 percent of patients considered online ratings as important when choosing a new doctor; and nearly 25 percent had actively sought out physician ratings when choosing their primary-care physicians.

Another survey, conducted by healthcare technology company Digital Assent in 2013, found that 72 percent of 341 respondents said that adverse reviews would forbid them from consulting a particular doctor.

Given the growing popularity of online ratings and reviews of physicians, it’s time doctors took a more active role in managing their online reputation. Make sure the first impression you give online is just as excellent as the one you may give in person.

Of course, there is a general complaint from the medical fraternity. They claim that these ratings are subjective and largely based on measures not directly in the doctor’s control! For instance, patients are asked to rate doctors on many nonclinical criteria such as waiting time, behavior of paramedical staff, rapport, and patient satisfaction.

Physicians will have to necessarily pay attention to rating sites as any low rating would mean patients will turn away. Web-based physician-rating sites are rapidly expanding in number and scope.

Web-based physician-rating sites should be seen as part of a paradigm shift in the relationship between physicians and patients. In the present era of consumerism, doctors are removed fro their high pedestal, and power has shifted to the hands of the patients

 


Via Plus91
Janna Lusk's insight:

Physicians are often wrapped up in the healthcare they provide, and thus, are less likely to know how to handle online ratings. An emotional reaction to public reviews is the kiss of death, but you can't ignore them, either.

 

Physicians, you are small business owners, just like anyone else. Educate yourselves in business, run a tight ship, and make sure every staff member is connected with the patients. Once the reviews are posted, thank each person for their feedback and for giving an honest opinion. That will earn more trust than anything.

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The OC Social Media Summit: Promoting Charities on Social Media with Reggie Escalante - YouTube

Reggie Escalante, also known as Oakley OC, kicks-off session 4 at The OC Social Media Summit, hosted by Saddleback Church in Lake Forest, CA. In this talk, R...
Janna Lusk's insight:

Promoting a charitable organization can be tricky. With smaller budgets or limited staffing, a non-profit might not know what a resource social media can be.  The simple act of connecting with people can turn your organization to a whole new direction.

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How to Create a Social Media Marketing Plan from Scratch | Social Media Today

How to Create a Social Media Marketing Plan from Scratch | Social Media Today | Digital Marketing | Scoop.it

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing plan could feel the same way.

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.

We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 17, 8:43 PM

A detailed discussion of a six step procedure for developing a social media marketing plan. Provides detailed discussion along with realistic examples.

Rescooped by Janna Lusk from The Marketing Technology Alert
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Marketing’s Talent Alternatives Part One, and the Top 13 Marketing Technology Articles Curated Friday, 7/18/14

Marketing’s Talent Alternatives Part One, and the Top 13 Marketing Technology Articles Curated Friday, 7/18/14 | Digital Marketing | Scoop.it

[First, apologizes to our newsletter subscribers for missing yesterday’s edition. Fires everywhere that needed immediate action. You’ve been there: you know.]

 

How does the 1985-2005 IT skills shortage apply to today’s marketing technology environment? Let’s first look at today’s supporting marketing technology partner system.

 

There’s a wide swath marketing partners today that includes the agency and the marketing tech boutique shop. And we’re seeing the agency building out its marketing tech capabilities as they need to provide additional services to their existing clients (rather than lose the opportunity to assist their clients to boutique shops). This solves the one-off marketing tech project dilemma, e.g., SEO, social media, etc.

 

And there’s the large systems integrator who works exclusively with the Enterprise. That’s a different animal whose relationship is deep and expansive, proactive and reactive.

 

Lastly, there are the MAP certified partners who are available to assist the MAP vendor’s clients (and prospects) with the proper planning, implementation and ongoing management of the MAP’s solution.

 

So you have the behemoth systems integrator, agencies, marketing tech boutique shops and MAP certified partners providing support to the B2B marketer around marketing technology. All are outsourced. With the exception of the systems integrator, all are providing a narrow scope of solutions on an outsourced basis. And narrow = marketing technology oriented.

 

But we know today that marketing tech is not an island. It is an integral part of the corporate ecosystem, fully integrated and synchronistic with all functions, both internal to marketing as well as the rest of the organization (especially Sales and IT).

 

And yes, at times the existing partner web can fold into the client’s corporate environment. But outsourcing may not be the preference of the Marketer, who may want to bring in additional talent to work in lockstep with staff and other internal suppliers and internal customers.

 

What’s the solution to insourcing? Where is the talent? More on this on Monday.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Oracle Social Cloud becomes the latest social marketing platform to integrate with LinkedIn - The Hub http://sco.lt/8Gcccr

-- > [Infographic] A definition of Marketing Automation for 2014 - SmartInsights http://sco.lt/63SF4D

-- > How Effective are Purchased Lists, and Do You Need to "Warm Them Up" First? - Newfangled http://sco.lt/54QU6L

-- > Demystifying Data Visualization for Marketers - Annielytics http://sco.lt/88ovb7

-- > Marketing Report Card: Professionals Rate Their Teams - Profs http://sco.lt/6LKyGH

-- > Most B2B Marketers Struggle To Create Engaging Content - Forrester http://sco.lt/6YxiVN

-- > How Benchmark Reports Doubled Lead MD’s Pipeline - Radius http://sco.lt/6glga9

-- > Google+ kills off “real names” policy - Ars Technica http://sco.lt/6DuMHB

-- > Three Secrets of Selling Services: Solving Problems - Forbes http://sco.lt/4yCfQ1

-- > Top 5 Marketing Tech Skills —And How Much They’ll Cost You - http://CMO.com  http://sco.lt/81oiJ7

-- > Insourcing vs Outsourcing for Digital Marketing - Smart Insights Digital Marketing Advice http://sco.lt/4yYfKb

-- > Infographic: Brands on social media are 57% more likely to increase sales leads - Ragan http://sco.lt/7CeW6z

-- > Infographic: How content marketing affects search engine rankings - The Hub http://sco.lt/4p36TR

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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Rescooped by Janna Lusk from Integrated Brand Communications
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The Challenge of Marketing Silos and How to Break Them - Marketing Technology Blog

The Challenge of Marketing Silos and How to Break Them - Marketing Technology Blog | Digital Marketing | Scoop.it

Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions.+

The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, misaligned messaging, incentivizing short-term sales over long-term brand strategies, poorly integrated and uncooperative teams, and a lack of scale across key growth areas like digital as one silo competes with another.+


Via Russ Merz, Ph.D.
Janna Lusk's insight:

What are your best strategies to bring communication and cooperation to a team of silos?

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Russ Merz, Ph.D.'s curator insight, July 16, 11:12 PM

Survey results reveal five ways to break down marketing silos.

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3 Tools to Better Manage Your Blogging Editorial Calendar |

3 Tools to Better Manage Your Blogging Editorial Calendar | | Digital Marketing | Scoop.it
How do you manage your blog editorial calendar? Check out these blogging tools to organize, track and plan your blog content.

Via Bill Cosgrove
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Rescooped by Janna Lusk from INTERNET MARKETING SOLUTIONS
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5 secret ways to get over 1000 shares with your next post!

5 secret ways to get over 1000 shares with your next post! | Digital Marketing | Scoop.it
Quality Content=Bigger chances. But usually people say that you have 50-50 chance to be shared from your readers.

Via Neil Lesfrance
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Neil Lesfrance's curator insight, July 17, 7:08 AM

http://bit.ly/1ss3P0H Want to join a Marketing Mastermind Group then watch Video Presentation below to find out how

Rescooped by Janna Lusk from Collaborative Revolution
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Being A Bully Is Being An Idiot In A Social / Mobile / Connected Time

Being A Bully Is Being An Idiot In A Social / Mobile /  Connected Time | Digital Marketing | Scoop.it
I just received an email from a woman who had a bad experience with a photographer in Myrtle Beach, SC and left him a 2 star review. He is now threatening… - Martin W. Smith - Google+

Via Martin (Marty) Smith
Janna Lusk's insight:

The wisest businessperson will say thank you for honest feedback.

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Martin (Marty) Smith's curator insight, July 17, 8:15 PM

Two Kinds of Brands / Companies
There are 2 kinds of companies, brands and people these days.

*Those who GET IT.
* Those who don't.

Get it means understanding how butterfly wings flapping in China impacts your brand here and now thanks to the social / mobile web. In this post someone threatens to sue someone who placed a factual review on Google.

The threat immediately makes the person who placed the review correct. As I wrote for @Kelly Hungerford on the Paper.li blog - there are SAFETY tips any company, brand or person needs to be aware of such as don't threaten customers with lawyres when they "damaged" your "pefect review" record  online. 

Want to see some damages? Keep being an idiot. As I noted in the post on G+, the crazy clueless person who threatens their customers starts living in the "red zone".

The online "red zone" is waiting for a mob related tipping point. BTW, nothing creates a tipping point faster than porn, humor and controversy. Once that tipping point is reached any attempt to undo the damage only makes it worse. Any protest simply confirms the opposition.

CONTENT IS A WEAPON now and God help those who forget how powerful a weapon.  

Rescooped by Janna Lusk from Pur-T Marketing Madness
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10 Reasons Why You Should Use Vine to Build Your Brand

10 Reasons Why You Should Use Vine to Build Your Brand | Digital Marketing | Scoop.it
Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use Vine for your next campaign.

Via Jacqueline Taylor-Adams
Janna Lusk's insight:

Social marketing isn't limited to Facebook pages and Tweets. What can you create in 6 seconds?

more...
Jacqueline Taylor-Adams's curator insight, July 17, 10:14 PM

"Vine is much more than a shiny, new social toy. It's got a lot more going for it than novelty. Vine presents brands with an innovative, surprisingly powerful way to take advantage of the fact that visual content performs well on social media."


  1. It's Easy to Use
  2. It's Quick to Digest
  3. It's Spur of the Moment
  4. It's Convenient
  5. It's Instructional
  6. It's Entertaining
  7. It's Engaging
  8. It's a Creative Medium
  9. It's Promotional
  10. It's Measurable

Read on for more detail and strategy. Please, take this opportunity if you are not on Vine, to register with Vine and run a test campaign. Please, come back and report your results.


_______________________________

commentary provided by Marketing Strategist Jacqueline Taylor-Adams

Thank you to [url=/u/77208 x-already-notified=1]Baochi[/url] for scooping such relevant and usable info


Please, visit our online business store, we have what you need!

http://DoBusinessOnlineStore.TaylorAdamsMarketing.com

Saranne Davies's curator insight, July 18, 4:35 AM

How long is the average attention span?  How long is it on Facebook or Twitter etc.?  Not very long.  You have little time to grab attention but Vines could be the answer.

Scooped by Janna Lusk
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Obey: Pentagon research indicates social media can be used to control people ... - Washington Times

Obey: Pentagon research indicates social media can be used to control people ... - Washington Times | Digital Marketing | Scoop.it
Obey: Pentagon research indicates social media can be used to control people ...
Janna Lusk's insight:

While the released statement says this is research similar to other social science conducted for decades, how do we feel about this in light of recent government activity with private information?

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Rescooped by Janna Lusk from Google Plus and Social SEO
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SEO ranking factors for 2014

SEO ranking factors for 2014 | Digital Marketing | Scoop.it
You want to know a secret? How about insider information on how you can move your website up in rank for all your important keywords? Ya, we thought you’d be interested. We all know Google® holds all the keys when it comes to its algorithms. They are...

Via Neil Ferree
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Neil Ferree's curator insight, July 17, 8:11 PM

These SEO Ranking Factors from GoDaddy seem to tilt in the favor of social signals and social shares and while +1's are at the top of the totem pole, Facebook social signals are overly influential?


I'm not so sure this is how and where I would invest my time and effort to manage my social media presence, would you?

Rescooped by Janna Lusk from The Marketing Technology Alert
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Oracle Social Cloud becomes the latest social marketing platform to integrate with LinkedIn - The Hub

Oracle Social Cloud becomes the latest social marketing platform to integrate with LinkedIn - The Hub | Digital Marketing | Scoop.it

Excerpt...

 

Oracle Social Cloud joins a select group of platforms that have access to LinkedIn's API for marketing purposes.

 

By becoming the latest addition to LinkedIn's Certified Company Page Partner program, Oracle Social Relationship Management platform will give its users the ability to perform several marketing activities on LinkedIn through the Oracle platform. 

 

Other platforms that currently offer this capability include Adobe Social, Hubspot, Hootsuite, Sprinklr, Spredfast, Salesforce ExactTarget Marketing Cloud, NewsCred, Percolate and Shoutlet.

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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Rescooped by Janna Lusk from Digital Marketing
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How Engineering Principles Can Revolutionize Your Content Strategy

How Engineering Principles Can Revolutionize Your Content Strategy | Digital Marketing | Scoop.it
Content marketers spend countless hours handcrafting content that's designed to inform and persuade customers. Scott Abel, "The Content Wrangler," believes he has a better way: Content engineering,...

Via Bill Cosgrove
Janna Lusk's insight:

If physics can change manufacturing, then engineering can definitely change content.

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Rescooped by Janna Lusk from Data driven marketing and customer experiences
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Marketers, are you Really Listening to Your Customers?

Marketers, are you Really Listening to Your Customers? | Digital Marketing | Scoop.it
Ever since social media sites hit the scene a few years ago -- and became a virtual watercooler for consumers around the world -- CMO's have been urged to allocate money toward creating a social

Via Jean-Michel Franco
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Rescooped by Janna Lusk from INTERNET MARKETING SOLUTIONS
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The BIG Blogging Problems – SOLVED! -

The BIG Blogging Problems – SOLVED! - | Digital Marketing | Scoop.it

Via Neil Lesfrance
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Neil Lesfrance's curator insight, July 17, 7:07 AM

http://lnkd.in/dfYFFJK Learn How To Get People To Market Your Products For You

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4 Mistakes That May Result In Your Website Being Held Hostage: Part 1

4 Mistakes That May Result In Your Website Being Held Hostage: Part 1 | Digital Marketing | Scoop.it
You may think you know who owns your domain and website but think again. The answer may surprise you. Beware these bad situations.

Via Bill Cosgrove
Janna Lusk's insight:

Do you know who holds the keys to your site?

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How to Create a Social Media Marketing Plan from Scratch | Social Media Today

How to Create a Social Media Marketing Plan from Scratch | Social Media Today | Digital Marketing | Scoop.it

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing plan could feel the same way.

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.

We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.

 


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, July 17, 8:43 PM

A detailed discussion of a six step procedure for developing a social media marketing plan. Provides detailed discussion along with realistic examples.