We tend to get so wrapped up in what we do, consumed by our love for social media, that the mistakes we make on Twitter can carry over to our real lives. You don't believe that Twitter has much to do with your own life?
Janelle E's insight:
Good way to look at it, if you wouldn't do it in real life don't do it on Twitter
Customers who engage with a company’s social media efforts spend more on its products, according to this paper, which confirms that online platforms not only strengthen the bond between consumers and firms, but can also help boost the bottom line. And the payoff is significant: In this study, customers who interacted with a wine retailer’s social media network visited stores 5.2 percent more often and contributed 5.6 percent more revenue than customers who had a similar shopping history at that retailer but no online involvement.
Recent studies suggest that 75 percent of Internet users engage with social media, and companies are increasingly developing a presence on Facebook, Twitter, and similar platforms in an effort to broaden and improve their interactions with customers. Indeed, studies have shown that social technology allows firms to have dialogues with customers that go far beyond traditional types of promotion or advertising.
Online analytics can be fascinating. They can provide insight into the quality of your online content, let you know just how engaged your Twitter followers are or simply provide a timely ego boost. However, in amongst all the good news, bad news and insight, there are certain analytics that rarely change. Wherever you go, from B2B service providers to fashion retailers, the most visited web pages are usually the same. The most visited page on almost every website is the “About” page. No matter what you sell, your website visitors, social media followers and online prospects all want to know about you. More than want to know, they actually expect to get information about you. There are common questions every prospect expects to have answered by your online presence....
When designing content for a responsive site, it’s important to bear in mind the kinds of devices that your users will be browsing on. Make copy functional and to the point, yet engaging. Few people will be willing to read long essays on a mobile device.
In addition, it’s best to avoid writing content that requires the user to click through several pages. Photo-gallery style content, such as “The 10 Best Hats at Ascot”, with one photo per page, are OK for PC users, but someone on a mobile may not want to have to keep reloading pages to read the entire article.
Ideally, posts should be reasonably short, but informative. A few hundred words should do the job. If you cannot convey your message fully in such a short post, it’s a good idea to write a series of posts and upload a new one each day. This gives visitors a reason to return to a site each day, keeping its brand in their mind. So, in theory, it should be easier to sell to them.
As you plan your campaigns, think of social media services and sites in terms of the behavior they\'re likely to provoke, and match your content accordingly....According to a study of 18-45-year-olds conducted by The Associated Press, the average human attention span in 2012 was eight seconds. The average attention span of a goldfish is nine.As sensational as this may sound, it shouldn't really come as a surprise. One need only spend a few minutes online to see this phenomenon first-hand. Consumers crave short-form content - it's one of the reasons that social media sites like Twitter and Facebook have done so well. We tweet within our 140-character limit, we post pithy comments to our walls, and if we're adding text commentary to Pinterest and Tumblr posts at all, it's typically very brief.It may be Millennials and digital natives who are saddled with a reputation for seeking instant gratification, yet it seems that all of us are increasingly drawn to visuals and short videos that can be consumed in seconds flat. Social video marketing company Unruly reports that Twitter users are now sharing nine Vine videos per second, a figure that has nearly doubled since April. With a six-second limit on length, branded Vines are four times more likely to be shared than traditional video ads...
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.
The original article by Forbes Jenna Goudreau (link to article is at the end of the page) is actually titled “Five Social Media Tricks (RT @SanzaySingh Your 5 quick simple Social Media strategies - http://t.co/oHl9E5jlFE...
Social media and content distribution are often chief tactics included in a content marketing strategy; but, it’s not possible (or recommended) to share your own content 100 percent of the time.
There are many tools available to aid in finding industry-specific quality content that you can share with your audience to continually position your brand as an expert. Additionally, these content pieces can serve as inspiration for future content concepts. Below are nine tools and concepts to utilize for content curation:
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