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[INFOGRAPHIC] Is Social Media Turning Us Into Psychopaths? - WhoIsHostingThis

[INFOGRAPHIC] Is Social Media Turning Us Into Psychopaths? - WhoIsHostingThis | digital marketing | Scoop.it

Via iNeoMarketing
Janelle E's insight:

4 Psychopathic traits of a social media user...we're all doomed :)

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iNeoMarketing's curator insight, June 17, 2013 12:12 PM

Kind of bizarre. More confusion for the human race, and justification for getting off the grid.


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Paola Caballer's curator insight, June 17, 2013 6:00 PM

Oye, pues un poco sí. Con las Redes Sociales, mentimos más, nos perdemos momentos guays, por estar compartíendolos al mismo tiempo (personalmente, esto lo vivo durante las ponencias, seminarios, etc...), somo más antisociales, porque andamos siempre pendientes del smartphone, y enseñamos comportamientos "no deseables".

 

Aunque, si las usamos de manera responsable, el punto 4 debería desaparecer; y los otros 3... deberíamos "hacérnoslo mirar".

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Pinterest: 10 Building Product Companies You Should Follow, Part II

Pinterest: 10 Building Product Companies You Should Follow, Part II | digital marketing | Scoop.it
5 more brands to check out for examples of successful Pinterest pages Earlier I shared 5 building product companies you should follow on Pinterest. Here are the final 5 companies that are a great e...
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[INFOGRAPHIC] Is Social Media Turning Us Into Psychopaths? - WhoIsHostingThis

[INFOGRAPHIC] Is Social Media Turning Us Into Psychopaths? - WhoIsHostingThis | digital marketing | Scoop.it

Via iNeoMarketing
Janelle E's insight:

4 Psychopathic traits of a social media user...we're all doomed :)

more...
iNeoMarketing's curator insight, June 17, 2013 12:12 PM

Kind of bizarre. More confusion for the human race, and justification for getting off the grid.


  • See the article at www.whoishostingthis.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Paola Caballer's curator insight, June 17, 2013 6:00 PM

Oye, pues un poco sí. Con las Redes Sociales, mentimos más, nos perdemos momentos guays, por estar compartíendolos al mismo tiempo (personalmente, esto lo vivo durante las ponencias, seminarios, etc...), somo más antisociales, porque andamos siempre pendientes del smartphone, y enseñamos comportamientos "no deseables".

 

Aunque, si las usamos de manera responsable, el punto 4 debería desaparecer; y los otros 3... deberíamos "hacérnoslo mirar".

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10 Twitter Mistakes | Social Media Today

10 Twitter Mistakes | Social Media Today | digital marketing | Scoop.it
We tend to get so wrapped up in what we do, consumed by our love for social media, that the mistakes we make on Twitter can carry over to our real lives. You don't believe that Twitter has much to do with your own life?
Janelle E's insight:

Good way to look at it, if you wouldn't do it in real life don't do it on Twitter

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The Dollar Payoff from Social Media

The Dollar Payoff from Social Media | digital marketing | Scoop.it

 

Customers who engage with a company’s social media efforts spend more on its products, according to this paper, which confirms that online platforms not only strengthen the bond between consumers and firms, but can also help boost the bottom line. And the payoff is significant: In this study, customers who interacted with a wine retailer’s social media network visited stores 5.2 percent more often and contributed 5.6 percent more revenue than customers who had a similar shopping history at that retailer but no online involvement.

 

Recent studies suggest that 75 percent of Internet users engage with social media, and companies are increasingly developing a presence on Facebook, Twitter, and similar platforms in an effort to broaden and improve their interactions with customers. Indeed, studies have shown that social technology allows firms to have dialogues with customers that go far beyond traditional types of promotion or advertising.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, June 13, 2013 5:53 PM

Consumers who engage with company sites visit stores more often and spend more.

Josie's curator insight, June 13, 2013 8:07 PM

This makes sense. And brands that engage online with their various stakeholders- especially customer  will make cents! A classic example is BestBuy and ofcourse Dell!

Lynn O'Connell for O'Connell Meier's curator insight, June 13, 2013 8:10 PM

For associations, this data is critical. Getting your members to enage on social media will strengthen their relationship with your organization, leading to higher sales. (And, most likely, better retention.)

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6 Questions Your Prospects Expect Your Online Presence To Answer | Business 2 Community

6 Questions Your Prospects Expect Your Online Presence To Answer | Business 2 Community | digital marketing | Scoop.it

Online analytics can be fascinating. They can provide insight into the quality of your online content, let you know just how engaged your Twitter followers are or simply provide a timely ego boost. However, in amongst all the good news, bad news and insight, there are certain analytics that rarely change. Wherever you go, from B2B service providers to fashion retailers, the most visited web pages are usually the same. The most visited page on almost every website is the “About” page. No matter what you sell, your website visitors, social media followers and online prospects all want to know about you. More than want to know, they actually expect to get information about you. There are common questions every prospect expects to have answered by your online presence....


Via Jeff Domansky
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Tom Fair's curator insight, May 11, 2013 3:12 PM

You can use this RIGHT NOW  to improve your Web presence!

Jeff Domansky's comment, May 11, 2013 3:48 PM
So glad it was useful Eventity. Comment appreciated.
Frank J. Papotto, Ph.D.'s curator insight, August 12, 10:31 AM

 You will undoubtedly find that your company  is doing a great job answering these 6 questions if your organization is effective. Think about it.  Effective organizations have engaged employees, execute very well, are broadly aligned with their purposes and continually adapt to external conditions.  Customer service and product/service innovation will be responsive and timely,  employees will thoroughly understand what the company is all about and how it delivers on its mission; their sincere enthusiasm and dedication will make a strong case for  why customers should care....

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The best social media tools of 2013 (so far) | Articles | Home

The best social media tools of 2013 (so far) | Articles | Home | digital marketing | Scoop.it
If your job or business relies on social media, take a look at these lesser-known gems that can save you time and headaches. (We agree about Woobox, we love it!
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Writing Content For Responsive Design - ClickThrough Marketing

Writing Content For Responsive Design - ClickThrough Marketing | digital marketing | Scoop.it

Key excerpt...

 

When designing content for a responsive site, it’s important to bear in mind the kinds of devices that your users will be browsing on. Make copy functional and to the point, yet engaging. Few people will be willing to read long essays on a mobile device.

 

In addition, it’s best to avoid writing content that requires the user to click through several pages. Photo-gallery style content, such as “The 10 Best Hats at Ascot”, with one photo per page, are OK for PC users, but someone on a mobile may not want to have to keep reloading pages to read the entire article.

 

Ideally, posts should be reasonably short, but informative. A few hundred words should do the job. If you cannot convey your message fully in such a short post, it’s a good idea to write a series of posts and upload a new one each day. This gives visitors a reason to return to a site each day, keeping its brand in their mind. So, in theory, it should be easier to sell to them.


Via iNeoMarketing
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iNeoMarketing's curator insight, May 8, 2013 8:37 AM

There's a bit of a trade-off when gearing content for responsive design: you're sacrificing depth for usage over multiple devices. By depth, we're referring to length of copy, design elements, CTA (copy and buttons), etc. Much modification is required, but realize that a substantial portion of your audience is reviewing your content over non-PC I/O devices.


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Is Short the New Marketing Must?

Is Short the New Marketing Must? | digital marketing | Scoop.it

As you plan your campaigns, think of social media services and sites in terms of the behavior they\'re likely to provoke, and match your content accordingly....According to a study of 18-45-year-olds conducted by The Associated Press, the average human attention span in 2012 was eight seconds. The average attention span of a goldfish is nine.As sensational as this may sound, it shouldn't really come as a surprise. One need only spend a few minutes online to see this phenomenon first-hand. Consumers crave short-form content - it's one of the reasons that social media sites like Twitter and Facebook have done so well. We tweet within our 140-character limit, we post pithy comments to our walls, and if we're adding text commentary to Pinterest and Tumblr posts at all, it's typically very brief.It may be Millennials and digital natives who are saddled with a reputation for seeking instant gratification, yet it seems that all of us are increasingly drawn to visuals and short videos that can be consumed in seconds flat. Social video marketing company Unruly reports that Twitter users are now sharing nine Vine videos per second, a figure that has nearly doubled since April. With a six-second limit on length, branded Vines are four times more likely to be shared than traditional video ads...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 4, 2013 1:59 PM

Short, visual, viral, deadly. No we're not talking Danny DeVito here. It's social marketing.

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Drowning in Data [Infographic] - Evzdrop

Drowning in Data [Infographic] - Evzdrop | digital marketing | Scoop.it

Via iNeoMarketing
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iNeoMarketing's curator insight, June 17, 2013 12:28 PM
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6 Ideas for 6 Seconds: Adding Vine to Your Toolbox

6 Ideas for 6 Seconds: Adding Vine to Your Toolbox | digital marketing | Scoop.it
Use Vine to supplement your next digital marketing campaign. Here are 6 ideas for your next 6 second videos.

Via Stefano Principato
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Stefano Principato's curator insight, June 13, 2013 5:02 PM

Like all content you create, take some time to plan what you want to do in your six seconds. Keep in mind the objectives of the video and who your audience is. But with a little creativity, you can easily create some exciting new snippets of content that will easily distinguish your company brand and elevate your marketing messages in an engaging new medium.

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The Future of Content Marketing: 5 Beyonds - Velocity Partners

Content Marketing moves fast. It's good to step back and see where this thing is going. (Annotated slides from my recent #B2BHuddle session)

Via iNeoMarketing
Janelle E's insight:

There are some great points in here...

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iNeoMarketing's curator insight, May 10, 2013 6:54 AM
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How Social Media Impacts SEO [INFOGRAPHIC] | Social Media Today

How Social Media Impacts SEO [INFOGRAPHIC] | Social Media Today | digital marketing | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.

Via Grant Barger, Guillaume Decugis
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Adam Donkus's curator insight, October 31, 2013 1:35 PM

a cool info graphic about the affects of Social Media on
SEo

2DiFore Marketing Solutions's curator insight, October 31, 2013 1:44 PM

This is super great graphic to help clients understand the "reach" social media has for their businesses!

2DiFore Marketing Solutions's curator insight, November 12, 2013 5:26 PM

Love this piece!

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Five Social Media Strategies Every Entrepreneur Should Know | Gary Hyman|Social Media|Personal Branding|Strategy|Coaching|Consulting

Five Social Media Strategies Every Entrepreneur Should Know | Gary Hyman|Social Media|Personal Branding|Strategy|Coaching|Consulting | digital marketing | Scoop.it
The original article by Forbes Jenna Goudreau (link to article is at the end of the page)   is actually titled  “Five Social Media Tricks (RT @SanzaySingh Your 5 quick simple Social Media strategies - http://t.co/oHl9E5jlFE...
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Content Curation Tools & Concepts - MarketingLand

Content Curation Tools & Concepts - MarketingLand | digital marketing | Scoop.it
Social media and content distribution are often chief tactics included in a content marketing strategy; but, it’s not possible (or recommended) to share your own content 100 percent of the time.

 

Summarized...

 

There are many tools available to aid in finding industry-specific quality content that you can share with your audience to continually position your brand as an expert. Additionally, these content pieces can serve as inspiration for future content concepts. Below are nine tools and concepts to utilize for content curation:

 

PinterestFollow Hashtags & KeywordsStorifyLinkedIn SignalList.lySubscribe To Newsletters & BlogsDeliciousGoogleCurata
Via iNeoMarketing
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iNeoMarketing's curator insight, May 8, 2013 8:31 AM

We use Google as a resource to create The Marketing Automation Alert, but there are other options. Curating content seems easy, but believe us when we say it is time intensive.


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Thistest Paperli's curator insight, June 14, 2013 5:41 AM

anothoer insigth